Greenpeace CES 2009 Green Electronics Presentation


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Casey Harrell, Toxics Campaigner for Greenpeace International, speaks about the successful green electronics press conference at CES 2009 on January 9. More info at

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Greenpeace CES 2009 Green Electronics Presentation

  1. Greenpeace Electronics Survey
  2. Greenpeace Electronics Campaign <ul><li>Work to ensure Brands: </li></ul><ul><ul><li>Design out toxic chemicals </li></ul></ul><ul><ul><li>Extend life of products and offer global take back (financial responsibility) of e-waste </li></ul></ul><ul><ul><li>Increase energy efficiency and become climate leaders </li></ul></ul>
  3. The problem
  4. Greenpeace Guide to Greener Electronics
  5. Greenpeace Green Products Report 2.0 <ul><li>Measures progress made in the marketplace from company commitments. Words to Action </li></ul><ul><li>First Edition March 2008 </li></ul><ul><li>Voluntary participation </li></ul><ul><li>3.5 month dialogue with participating companies </li></ul><ul><li>Eligible products must be on the market by 1/1/09 </li></ul><ul><li>6 product categories </li></ul><ul><li>Top scoring product per company per category </li></ul><ul><li>15 companies, 50 products </li></ul>
  6. Evaluation Criteria <ul><li>Chemicals (30pts): avoidance of RoHS exemptions, elimination of PVC, BFRs, phthalates, antimony, beryllium </li></ul><ul><li>Energy efficiency (30pts): performance beyond Energy Star requirements and power-saving info to consumers </li></ul><ul><li>Lifecycle (30pts): warranty, upgradeability, recyclability, recycled plastic usage, availability of components, take back </li></ul><ul><li>Marketing & Special Pts (10pts): visibility, innovations, tracking of energy embedded in the product </li></ul><ul><li>Scores placed on a 10 point scale </li></ul>
  7. Main Findings <ul><li>Progress Being Made </li></ul><ul><li>Product category leaders’ scores are increasing – no grade inflation! </li></ul><ul><li>Few years ago, scores closer to zero than five </li></ul><ul><li>Competition heating up; scores tightening top to bottom, race is on </li></ul><ul><li>More products eliminating use of toxic chemicals </li></ul><ul><li>Most products are far exceeding Energy Star standards for energy efficiency </li></ul><ul><li>Niche to mainstream: </li></ul><ul><ul><li>Previous innovations (LED lights) becoming more common place </li></ul></ul><ul><li>Top scorer nearing the realm of truly green product: </li></ul><ul><ul><li>Lenovo L2440x LCD monitor, 6.9 points </li></ul></ul>
  8. Main Findings Continued <ul><li>Progress Still Needed </li></ul><ul><ul><li>Plenty of room for improvement in all categories </li></ul></ul><ul><ul><li>Take-back programs should drive increased use of post-consumer plastic </li></ul></ul><ul><ul><li>Mobile and Smart Phone performance are stagnating </li></ul></ul><ul><ul><li>Green products need to be better marketed </li></ul></ul><ul><ul><li>More companies tracking energy used to make products; international standards needed </li></ul></ul><ul><li>Consumers still have to choose between green in one area, grey in another </li></ul><ul><ul><li>No need to trade off one green feature for another </li></ul></ul><ul><ul><li>Greener products are possible now: combing best green practices of each submitted product would produce scores in 7 to 8.5 range </li></ul></ul>
  9. Desktops Non-RoHS & Energy efficiency RoHS exemptions 3.31 Acer Veriton M678G 5 Chemicals Extended life 4.73 Hewlett Packard dc7900e USDT 4 Chemicals Energy Efficiency 4.86 Dell Studio Hybrid 3 Recycled materials & RoHS exemptions Chemicals 5.73 Fujitsu Siemens Esprimo E7935 E-Star 4 2 Non-RoHS & Energy Use RoHS exemptions 5.88 Lenovo ThinkCentre 58/M58p 1 - + Points Model Rank
  10. Notebooks Lifecycle RoHS exemptions 3.44 Acer TravelMate 6293 7 Energy Efficiency Component Availability 3.80 Panasonic CF-W7 6 Energy Efficiency Tracking carbon footprint 4.20 Sony Vaio VGN-Z11WN/B 5 Chemicals Warranty & Component Availability 4.41 Dell Latitude E-4200 4 Non RoHS Chemicals Component Availability 4.68 Lenovo X300 3 Non RoHS Chemicals Energy Efficiency 5.48 Hewlett Packard Elitebook 2530p 2 Lifecycle Chemicals 5.57 Toshiba Portege R600 1 - + Points Model Rank
  11. Mobile phones Lifecycle RoHS exemptions 4.61 LG KT520 5 Lifecycle RoHS exemptions 4.88 Sony Ericsson C905 4 Lifecycle Energy Efficiency 5.00 Nokia 3110 Evolve 3 Lifecycle Chemicals 5.20 Motorola MOTORAZR V9 2 Lifecycle Chemicals 5.45 Samsung SGH-F268 1 - + Points Model Rank
  12. Smart Phones/PDAs Efficiency & tracking climate change Non RoHS 3.50 RIM Blackberry Pearl 8130 4 Non RoHS and tracking climate change RoHS exemptions 4.20 Hewlett Packard iPAQ 910 3 Lifecycle RoHS & tracking climate change 4.80 Sony Ericsson G900 2 RoHS exemptions Energy Effeciency 5.20 Nokia 6210 Navigator 1 - + Points Model Rank
  13. Televisions Energy efficiency RoHS, Hg/Pb free display 4.96 Panasonic TH-42PZ800U 3 Chemicals Lifecycle 5.84 Sony KDL-32JE1 2 Warranty Energy Efficiency, Chemicals 5.92 Sharp LC-52GX5 1 - + Points Model Rank
  14. LCD Monitors Lifecycle Beryllium Free 4.29 Acer V194HQ 7 Energy tracking, chemicals Warranty, components 5.13 Dell E2009W 6 Chemicals Post consumer plastic 5.48 Hewlett Packard L1950g 5 Warranty, defect policy Energy efficiency 5.74 LG Electronics W2252TE 4 Non RoHS, Warranty RoHS, energy efficiency 5.89 Samsung 2443BW 3 Energy Tracking, recycled plastics RoHS, energy efficiency 6.33 Fujitsu Siemens SCENICVIEW P22W-5 ECO 2 Energy Tracking, Take Back Chemicals 6.90 Lenovo L2440x 1 - + Points Model Rank
  15. The Way Forward <ul><li>Holistic Approach to Production will create products that are C lean, Energy-Efficient, Recyclable and Durable </li></ul><ul><li>Green Products Go Beyond Legal Requirements </li></ul><ul><li>Energy Issues </li></ul><ul><ul><li>Beyond Energy Star; exceed ES requirements by at least 50% and aim for Zero Watt and energy generating products </li></ul></ul><ul><ul><li>Provide consumers with clearer power saving options </li></ul></ul><ul><ul><li>Track carbon footprint of products down the supply chain and reduce through efficiency, renewable energy uptake and gold standard offsetting as last resort </li></ul></ul>
  16. The Way Forward <ul><li>Product Lifecycle </li></ul><ul><ul><li>Strong Industry wide standards: recyclability, energy inputs, leading to full lifecycle analysis </li></ul></ul><ul><ul><li>Extend the lifecycle – no planned obsolescence! </li></ul></ul><ul><ul><li>Design for full cradle-to-cradle responsibility </li></ul></ul><ul><ul><li>Reconsider business models </li></ul></ul><ul><li>Toxic Chemicals </li></ul><ul><ul><li>ID and substitute chemicals of concern without waiting </li></ul></ul><ul><ul><li>Phase out of PVC and BFRs; make free mean free </li></ul></ul><ul><ul><li>Strengthen RoHS, use no RoHS exemptions </li></ul></ul><ul><ul><li>No double standards; consistent global change </li></ul></ul>
  17. Thank you Contact Casey Harrell tel: + 1 415 307 3382 [email_address]