Blogging While Brown Presentation

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A presentation by Cheryl Contee at the Blogging While Brown Conference 2009 that focuses on using the latest tech tools in order to take your blogging to the next level.

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Blogging While Brown Presentation

  1. 1. Tools & Techniques Blogging While Brown Jan 20, 2009
  2. 2. Panelists <ul><ul><li>Dirck Hargraves </li></ul></ul><ul><ul><li>Vice President, VOX for AT&T </li></ul></ul><ul><ul><li>Naoko McCracken </li></ul></ul><ul><ul><li>Blogging Expert, WordPress </li></ul></ul><ul><ul><li>Cheryl Contee </li></ul></ul><ul><ul><li>Partner, Fission Strategy/Co-Founder, Jack and Jill Politics </li></ul></ul>
  3. 3. SCREENSHOT: Old Jack and Jill Site
  4. 4. Jack and Jill Politics
  5. 5. The Migration Process <ul><li>The Preparation – Research & Archiving </li></ul><ul><li>The Long Weekend, Semi-Automated </li></ul><ul><li>New Server with faster hosting </li></ul><ul><li>WordPress 2.5  2.7 </li></ul><ul><li>Disqus </li></ul><ul><li>Ad Serving </li></ul><ul><li>Custom Development: $200 </li></ul>
  6. 6. The Power of Mobile Blogging: Democratic National Convention 2008 <ul><li>Armed: </li></ul><ul><li>Laptop, iPhone, Flip Cam, Mobile Internet </li></ul><ul><li>Walking and Bus Riding </li></ul><ul><li>At the Convention Center </li></ul><ul><li>At the Tailgate with Howard Dean </li></ul><ul><li>In the Stadium </li></ul><ul><li>Nokia 965 (?) – Live Web Streaming via Qik </li></ul>
  7. 7. <ul><li>Armed: </li></ul><ul><li>Laptop, iPhone, Flip Cam, Mobile Internet </li></ul><ul><li>At OAK & Dulles Airport </li></ul><ul><li>Walking and Metro Riding </li></ul><ul><li>All Around Town – The Scene in DC </li></ul><ul><ul><li>Picking Up Tickets </li></ul></ul><ul><li>Concert on the Mall </li></ul><ul><li>Parties and Balls </li></ul>The Power of Mobile Blogging: Obama Inauguration 2009
  8. 8. <ul><li>Armed: </li></ul><ul><li>Laptop, iPhone, Flip Cam </li></ul><ul><li>At Heathrow Airport </li></ul><ul><li>Walking/Tube/Riding </li></ul><ul><li>The Scene in London – Protests </li></ul><ul><ul><li>Bloggers from 20 Nations </li></ul></ul><ul><ul><li>British Ministers! Sir Bob Geldof! </li></ul></ul>The Power of Mobile Blogging: G20 Summit London 2009
  9. 9. Twitter – Mobile Microblogging <ul><li>@ch3ryl: Over 1700 followers </li></ul><ul><li>@baratunde: Over 6000 followers </li></ul><ul><li>Enhanced relationship with bloggers & fans – more accessible </li></ul><ul><li>Can do anywhere there’s a signal </li></ul><ul><li>Looking to integrate further into JJP </li></ul>
  10. 10. SCREENSHOT: Twitter for Cheryl & Baratunde
  11. 11. Disqus – From Comments to Community <ul><li>Blogger comments didn’t nest </li></ul><ul><li>Hard to track great commenters </li></ul><ul><li>Wanted a more sophisticated display </li></ul><ul><li>Wanted social network tie-ins </li></ul><ul><li>Wanted to create more community </li></ul><ul><li>Likes, replies, ties to email, twitter, facebook, etc – WordPress Plugin </li></ul>
  12. 13. SCREENSHOT: Disqus – Sample Comments
  13. 15. Cheryl Contee <ul><li>www.FissionStrategy.com </li></ul><ul><li>email: cheryl@fissionstrategy.com </li></ul><ul><li>mobile: 202.487.8711 </li></ul><ul><li>twitter: @ch3ryl </li></ul>

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