1.
An ‘Instagrated’ Campaign

2.
Target • 25-34
• Jet-setting
• Young professionals

3.
The Campaign
• ‘The Vespa Lifestyle’ through the eyes of
the consumer
• Customer created content mixed with
lifestyle marketing

4.
Instagram Commercial
Create a commercial based on this
aesthetic/idea.

5.
Girl riding through iconic cities: Paris:
Alone with very fashionable clothes on
Each city there’s a different Vespa
experience: New York: meeting up with
other Vespa riders

6.
Italy: Posing for a photo; with one of the
guys from NY
At the end it says: The Vespa lifestyle, your
lifestyle. Logo+riding off into the sunset
My style.
Vespa style.
#vespastyle

7.
Billboards

8.
Print ads

9.
Instagram Contest
• Capture your Vespa lifestyle with
Instagram
• #vespastyle
• Winners are featured in print ad
campaign

10.
Vespagram
• Insert a Vespa into the frame
• Post to Instagram
• #vespastyle

11.
An ‘Instagrated’ Campaign