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20 Years Marketing Plan for
R.E.D. Cherry

Cherry Tatel
26-Nov-2013

www.cherrytatel.blogspot.com
For everything, there is a season,
a time for every purpose under heaven
(Ecclesiastes 3:1)

www.cherrytatel.blogspot.com
4 Seasons of R.E.D.
(Reinventing, Evolving and Doing)
1.

Spring. The time to Reinvent.
- Mission and Vision
- Role

2.

S...
Vision and Mission
•

I am an accountant by profession. I will not limit
myself as bean counter.

•

I welcome opportuniti...
Roles in life
•

I am a Christian who fears and love the Lord

•

I am a loving mother to my 5 year old daughter

•

I am ...
A Christian
I am a Christian.
God is the source of my
strength and hope.

www.cherrytatel.blogspot.com
Loving Mother
I am a mother.
I want the best for my
daughter.
I want to hold her hand
and guide her each step
of her way.
...
Submissive Wife
I am a wife.
I love my husband.
Marriage is a partnership
between two different
people who connect as one,...
Obedient Daughter
I am a daughter.
I am blessed with selfless
parents, who sacrificed a lot
in their lives in order to giv...
Hardworking employee
I am an employee.
I work hard and value
the company as a
family.

www.cherrytatel.blogspot.com
A student, future MBA
I am a student.

The school teaches and
equips me with learning
and experience.

www.cherrytatel.blo...
I am R. E. D.

Reinventing, Evolving, Daring
I believe in R. E. D.
I will Reinvent
I will Evolve
I will Dare!

www.cherryt...
RED Cherry Papel

R
E
D
www.cherrytatel.blogspot.com
Or…
RED Cherry Turtle

R. E. D.
Reinvents
Evolves
Dare!

Cherry

turtle

www.cherrytatel.blogspot.com
The RED Cherry Tatel
Brand Story
1) When life
gives you
lemon,
cherry pick
2) Not just any
cherry.
Remember Papel.
The fin...
Rules of the Garage
1.
2.
3.
4.
5.
6.
7.
8.
9.

10.
11.

Believe you can change the world.
Work quickly, keep the tools un...
Rules in my garage
1. There are seasons in life. There can be ups and downs,
good and bad times. What is important is to b...
Seasons of my life
Today and 20 years after
After 20 years

Today
•
•
•
•
•
•
•

37 years old
Wife, mother, daughter
MBA S...
Preparation for the
seasons
1.

Change your coat.
- (Do something different each year that pass.)

2.

Open your closet an...
20 Years Marketing Plan for
R.E.D. Cherry

www.cherrytatel.blogspot.com
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Seasons of LIfe - 20 years personal marketing plan of Cherry Tatel

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Seasons of LIfe - 20 year personal marketing plan of Cherry Tatel

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Seasons of LIfe - 20 years personal marketing plan of Cherry Tatel

  1. 1. 20 Years Marketing Plan for R.E.D. Cherry Cherry Tatel 26-Nov-2013 www.cherrytatel.blogspot.com
  2. 2. For everything, there is a season, a time for every purpose under heaven (Ecclesiastes 3:1) www.cherrytatel.blogspot.com
  3. 3. 4 Seasons of R.E.D. (Reinventing, Evolving and Doing) 1. Spring. The time to Reinvent. - Mission and Vision - Role 2. Summer. Time to Evolve. - Plans 3. Autumn. Time to Dare. - Inspiration 4. Winter. After 20 years. - Growing old gracefully www.cherrytatel.blogspot.com
  4. 4. Vision and Mission • I am an accountant by profession. I will not limit myself as bean counter. • I welcome opportunities that will make me mature mentally, spiritually, and emotionally. I will dare and will not be daunted by challenges. • I will impart my knowledge and talents to the future accountants and colleagues in business. • Outside work, I am a daughter, a mother, and an ideal partner to my husband. www.cherrytatel.blogspot.com
  5. 5. Roles in life • I am a Christian who fears and love the Lord • I am a loving mother to my 5 year old daughter • I am a submissive wife to my husband • I am an obedient daughter to parents • I am a hardworking employee who helps the business grow • I am a student, and a future MBA • I am Reinventing, Evolving, and Daring! www.cherrytatel.blogspot.com
  6. 6. A Christian I am a Christian. God is the source of my strength and hope. www.cherrytatel.blogspot.com
  7. 7. Loving Mother I am a mother. I want the best for my daughter. I want to hold her hand and guide her each step of her way. www.cherrytatel.blogspot.com
  8. 8. Submissive Wife I am a wife. I love my husband. Marriage is a partnership between two different people who connect as one, and have God in the center. www.cherrytatel.blogspot.com
  9. 9. Obedient Daughter I am a daughter. I am blessed with selfless parents, who sacrificed a lot in their lives in order to give us their children good education which instrumental to our success. www.cherrytatel.blogspot.com
  10. 10. Hardworking employee I am an employee. I work hard and value the company as a family. www.cherrytatel.blogspot.com
  11. 11. A student, future MBA I am a student. The school teaches and equips me with learning and experience. www.cherrytatel.blogspot.com
  12. 12. I am R. E. D. Reinventing, Evolving, Daring I believe in R. E. D. I will Reinvent I will Evolve I will Dare! www.cherrytatel.blogspot.com
  13. 13. RED Cherry Papel R E D www.cherrytatel.blogspot.com
  14. 14. Or… RED Cherry Turtle R. E. D. Reinvents Evolves Dare! Cherry turtle www.cherrytatel.blogspot.com
  15. 15. The RED Cherry Tatel Brand Story 1) When life gives you lemon, cherry pick 2) Not just any cherry. Remember Papel. The finance expert 3) I symbolize power and dominance like the cherry blossoms. Life is a season. Conquer! www.cherrytatel.blogspot.com R E D 4) Strategy: R – reinvent E – evolve D - dare
  16. 16. Rules of the Garage 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Believe you can change the world. Work quickly, keep the tools unlocked, work whenever. Know when to work alone and when to work together. Share tools, ideas. Trust your colleagues. No Politics. No bureaucracy. (These are ridiculous in a garage). The customer defines a job well done. Radical ideas are not bad ideas. Invent different ways of working. Make a contribution every day.If it doesn’t contribute, it doesn’t leave the garage. Believe that together we can do anything. Invent. www.cherrytatel.blogspot.com
  17. 17. Rules in my garage 1. There are seasons in life. There can be ups and downs, good and bad times. What is important is to believe you can make a difference in this world and keep the faith. 2. Don’t be afraid of changes. It is the challenges that will make us better persons. 3. Continue to learn, continue to trust, continue to dare. Be not afraid. Conquer! 4. Dream. Smile. Live. Love. www.cherrytatel.blogspot.com
  18. 18. Seasons of my life Today and 20 years after After 20 years Today • • • • • • • 37 years old Wife, mother, daughter MBA Student Financial controller Housing loan Living on pay check Reinventing • • • • • • • 57 years old Wife and daughter MBA and a professor Own house Running a business Savings Preparing for retirement www.cherrytatel.blogspot.com
  19. 19. Preparation for the seasons 1. Change your coat. - (Do something different each year that pass.) 2. Open your closet and bring out the photo albums - Remember old days and old ways. Improve on them. 3. Get a pen and a paper. Write. - Start a diary or logbook of life lessons. Impart and share it to younger generation. 4. Plan. Do it! - Save more. Travel a lot. Complain less. www.cherrytatel.blogspot.com
  20. 20. 20 Years Marketing Plan for R.E.D. Cherry www.cherrytatel.blogspot.com

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