Cherry Marketing Kit

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Cherry Marketing Kit

  1. 1. Inspiration As an international student, the office of international program is a place I go all the time. Therefore, at the end of my master degree study, I wondered was there anything I can do for the office of international program with what I’ve learned in the past: design, communication, marketing, advertising etc. Maybe I can do a marketing kit?
  2. 2. Process… Idea Materials Design Modification • Research • Picture • The • 4-5 online materials necessary modifications • Talk to • Text part: MC by Marilee logo, MC font and Christy Christy materials • Use most and relevant • Talk to • Create fact content appropriate Marilee sheet • The words and • Agree on the • Talk to Tom innovative suitable outline Perry and part: variety pictures Christy about • Meet client’s layout and the styles request authorization • Easy print issues
  3. 3. Literature Review • In the introduction brochure, there are usually the following sections: international studies, office of international students, community engagement, study abroad etc. • On lots of universities’ websites, visitor can download the brochure by giving the basic information (Rensselaer). In those cases, providing the brochure online not only gives the visitor a chance to know the office, but also provides the basic contact information of people who are interested in the program
  4. 4. Target Audiences International Students • Would like to know the international services and activities • How: online & brochures in campus American Students • Would like to know study abroad options • Would like some ideas from the past study abroad students’ experiences • How: online & brochures in campus Parents • Would like to know the college their sons and daughters go to • How: brochure, postcard in the mailbox or online Cooperators • Would like to know the benefits the office of international programs can bring • How: brochure, postcard in the mailbox or online
  5. 5. Current Marketing Materials • Website: http://www.marietta.edu/intl/ index.html • In front of the office, there are brochures of other colleges who have relationship with MC • A4 papers with punch pins on the door
  6. 6. Marketing Kit What’s included? • Multipage brochure: introducing all the services, activities and programs the office has • Tri-fold brochure: low cost, small size, easy to distribute • Audients can download the brochures in PDF format form the website by giving their basic info. future development • Multiple languages: English, Chinese, Japanese, Korean etc. - for prospective international students • Poster card- for mailing • Email signature
  7. 7. 14 Pages Brochure • Marietta College Core Value: Internationalization Internationaliza tion • International Activities Fact Sheet • International Student Service Fact Sheet • Mentor Family Program Fact Sheet • Peer Partnership Program Fact Sheet International • Programs Chinese New Year Celebrations • Introduction • Study Abroad Testimonials • Study Abroad Stories I • Study Abroad Study Abroad Stories II
  8. 8. Tri- fold Brochure Front Page Back Page • Marietta College Core • International Activities Value: Fact Sheet • International Student Internationalization • Contact Us Service Fact Sheet • Cover • Mentor Family Program Fact Sheet
  9. 9. Wholesale Print Cost Multipage Brochure Tri-fold Brochure Qty: 500 Qty: 500 Impressions: two sided color Impressions: two sided color Flat size: 8 ½ x 11 Flat size: 8 ½ x 11 Pages: 7 Paper weight: 100lb text Paper weight: 100lb text gloss gloss Price: $123.08 Price: $788.06 Per piece $0.24617 Per piece: $ 1.57
  10. 10. Samplers Print Cost Multipage Brochure Tri-fold Brochure Qty: 20 Qty: 20 Impressions: two sided Impressions: two sided color color Flat size: 8 ½ x 11 Flat size: 8 ½ x 11 Pages: 7 Paper weight: 24lb text Paper weight: 24lb text Price: $25.00 Price: $60.00
  11. 11. Thanks & Hope you enjoy the brochures

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