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  1. 1. Social Media and Energy Muse !
  2. 2. What is Energy Muse? <ul><li>A conscious lifestyle brand providing tools of empowerment, inspiration and hope. </li></ul><ul><li>Energy Muse Goals and Objectives: </li></ul><ul><li>To educate and reconnect the world to the ancient wisdom and healing properties of crystals. </li></ul><ul><li>Each piece combines energy and intention which create a desired outcome. We believe that every one of us is a healer, teacher and messenger. </li></ul><ul><li>Every one of us has our unique story. Energy Muse jewelry serves as a tool to help you tap into your inner power and manifest your desires. </li></ul>
  3. 3. Social Media and Social Networking <ul><li>What is Social Media? </li></ul><ul><li>Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. </li></ul><ul><li>What is Social Networking/ Social Networks? </li></ul><ul><li>The interaction between a group of people who share a common interest. </li></ul>
  4. 4. What is the difference between the two? <ul><li>The difference is that social media offers the opportunity for anyone to create or publicize the information while Social networks or social networking sites are where the actual social media happens! </li></ul><ul><li>With Energy Muse we want to use BOTH. These two tools will bring us closer to SOCIAL SUCCESS ! </li></ul>
  5. 5. What can Social Media/Social Networking do for Energy Muse ? <ul><li>Increase customer base. </li></ul><ul><li>Generate leads. </li></ul><ul><li>Drive sales. </li></ul><ul><li>Build awareness. </li></ul><ul><li>Improve customer satisfaction </li></ul><ul><li>Improve internal communication </li></ul><ul><li>Provide the audience with a better understanding of Energy Muse , our products, best practices and to enhance communication </li></ul><ul><li>Adapting a traditional brand into a two-way dialogue </li></ul>
  6. 6. Social Networking Sites A look into which sites will work for Energy Muse the best…..
  7. 7. Facebook <ul><li>Facebook serves as a corporate marketing and recruiting tool. It will give Energy Muse the ability to share photos, videos, text, applications and custom content! </li></ul><ul><li>Stronger Interaction with Fans </li></ul><ul><li>Wall Tab will encourage more participation and interaction between Energy Muse and our fans. </li></ul><ul><li>With every comment from fans, their will be a response-communication between the brand and our fans! </li></ul>
  8. 8. Facebook <ul><li>Increased Virality Posting updates to Energy Muse Business page is VIRAL and has the potential to drive significant traffic to the page and the ecommerce site. </li></ul><ul><li>3. More Ways to Communicate </li></ul><ul><li>Status Updates will provide a powerful way for Energy Muse to share short interesting blurbs with our fans. This includes pictures, links, etc. </li></ul>
  9. 9. Blogging <ul><li>Blogging will create more awareness, customers, press, publicity and goodwill through the Energy Muse brand! </li></ul><ul><li>It will also create QUALITY buzz! </li></ul>
  10. 10. Energy Muse Best Practices for Blogging <ul><li>Thought Leadership. </li></ul><ul><li>Because of Energy Muse lifestyle ideals-empowerment, inspiration and hope-we want to provide valuable, thought provoking content about said ideals! Through this, we are spreading the energy of Energy Muse. </li></ul><ul><li>Industry News Summaries </li></ul><ul><li>We want to show people that we are aware of our surroundings and we have an appreciation for other company works as well! </li></ul>
  11. 11. Energy Muse Best Practices for Blogging <ul><li>Communication </li></ul><ul><li>Visiting other fashion, inspirational, high energy blogs and communicating with these sites, Energy Muse will increase sales, and advertisement. </li></ul><ul><li>Energy Muses name will be seen on each site to where others can get take a closer look at us as a company! </li></ul>
  12. 12. Energy Muse Best Practices for Blogging <ul><li>Company News </li></ul><ul><li>Blogging is the perfect opportunity to share whats going on at Energy Muse?! </li></ul><ul><li>This includes success stores from fans(outside community as well as company employees) from our products </li></ul><ul><li>A deeper look into Energy Muse-employee blurbs, “What’s going on at the office today?”, in depth explanations on certain products, and opportunity for incentives for fans! </li></ul><ul><li>A schedule to blog is fantastic in keeping everything neat, organized and two steps ahead…. </li></ul>
  13. 13. CONTENT will make a SUCCESSFUL Energy Muse Blog!
  14. 14. Twitter <ul><li>Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets! </li></ul>
  15. 15. Twitter and Energy Muse <ul><li>Increase following </li></ul><ul><li>Using Twitter Search to listen for our name-and then following each Twitter fan that has mentioned Energy Muse </li></ul><ul><li>Communication </li></ul><ul><li>Increase communication w/ fans on THEIR interests (This shows the people behind Energy Muse) </li></ul>
  16. 16. Twitter and Energy Muse <ul><li>Product Advertisement </li></ul><ul><li>Promote more products- I.e. “Gem of the month”, “Crystal of the day”. This excites the fans and gives them more curiosity to other products! </li></ul><ul><li>Opinions of the community </li></ul><ul><li>Gathering more opinions from the online community will allow us to see what we are doing right and what may need improvement in. </li></ul>
  17. 17. Twitter and Energy Muse <ul><li>Wholesale </li></ul><ul><li>Great opportunity to find all retails stores that carry Energy Muse . This will further deepen the relationship between us and them. This will also give more traffic to Energy Muse (Customer logs onto said Retail Store-customer sees interaction from Energy Muse-customer CLICKS on Energy Muse ) This will also boost our ranking with Google! </li></ul><ul><li>Negative Feedback </li></ul><ul><li>We will answer all negative feedback but in an “ Energy Muse ” way! Negative Feedback in the social media realm is known as a GOOD thing. Go Figure! </li></ul>
  18. 18. Other realms of Social Networking Energy Muse should dive in!
  19. 19. <ul><li>News sharing sites (Digg, Reddit, etc.) </li></ul><ul><li>Virtual Worlds Augmented reality Photo sharing (Flickr) </li></ul><ul><li>Content sharing sites (Scribd, Slideshare, Delicious, etc.) </li></ul><ul><li>Social Media press releases (SMPRs) (This includes sites such as DAILY CANDY ) </li></ul>
  20. 20. Social Networking is not the only way to increase popularity for Energy Muse ……….
  21. 21. Social Shopping!!! <ul><li>Social shopping is a method of e-commerce and of traditional shopping in which consumers shop in a social networking environment similar to that of Facebook, Myspace, etc. </li></ul>
  22. 22. The four top social shopping sites that Energy Muse will gain the most exposure <ul><li>Kaboodle </li></ul><ul><li>ThisNext </li></ul><ul><li>Polyvore </li></ul><ul><li>StyleHive </li></ul>
  23. 23. Kaboodle <ul><li>Kaboodle is a social shopping community where people discover, recommend and share products. Kaboodle's powerful shopping tools allow people to organize their shopping through lists, discover new things from people with similar style, get discounts on popular products and find best prices. </li></ul>
  24. 24. ThisNext <ul><li>ThisNext is a shopcasting network where you can discover great products based on ThisNext’s members' recommendations </li></ul>
  25. 25. Polyvore <ul><li>Polyvore is a site where you can create different &quot;sets&quot; or outfits virtually. </li></ul>
  26. 26. Stylehive <ul><li>Stylehive is a community of style leaders, bloggers and shoppers, into fashion, beauty, design, home, technology and travel. </li></ul>
  27. 27. Social shopping will provide another opportunity for Energy Muse to reach areas that can often be forgotten! AND….. Will promote Energy Muse products virally to online shoppers!
  28. 28. Tracking Our Progress…. <ul><li>With anything that you do you want to make sure you track your progress. Energy Muse will track all progress on each social networking and social shopping site. </li></ul>
  29. 29. Some tools that will be used to track….. <ul><li>Online tools: </li></ul><ul><li>Google Analytics </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Twitter Grader </li></ul><ul><li>Blog Dashboards </li></ul><ul><li>As well as… </li></ul><ul><li>Excel Spreadsheets </li></ul><ul><li>Graphs </li></ul><ul><li>Word documents summarizing the progress of each social network and social shopping site. </li></ul><ul><li>This is just a small portion of tools that can be used for the sole purpose of tracking and staying organized. </li></ul>
  30. 30. Social Media….. <ul><li>Will allow Energy Muse within its social networks to: </li></ul><ul><li>Create a methodology for handling online crises </li></ul><ul><li>Create a brand/reputation monitoring process </li></ul><ul><li>Implement a quality assurance process to ensure that the large volumes of information gathered in the monitoring process are handled efficiently and representative of the overall online conversation </li></ul><ul><li>Create a Energy Muse community where our ideals are exorcised and our customers are educated as to what Energy Muse is about and where it fits into their lives! </li></ul><ul><li>Give the online community a sense of comfort to know that Energy Muse is here to “create jewelry that puts the Earths energy near theirs” </li></ul>
  31. 31. Cheridan Quaynor-Bob