Task 7 - Analysis on three videos with Goodwin's terminogoly
Analysis of my three favourite videos using Goodwin's terminology. By Cheree Jessup
Lady GaGa - Beautiful Dirty Rich <ul><li>This song was released as a promotional single from the album called ’The Fame’ on September 16, 2008. The producer for this video was Rob Fusari’ he signed Lady GaGa in 2006, approached Interscope Records in Jan 2007 and she was signed and then he co-produced Paparazzi, Beautiful Dirty Rich, Brown Eyes and Disco Heaven. </li></ul>There are two versions of the video - one is an example of Andrew Goodwin terminology called Intertexual references as one of the versions has clips from the ABC series ‘Dirty Sexy Money’ to promote the show, and another which was the official video. In the video ‘Beautiful Dirty Rich’ Lady Gaga is asked by the record label to produce a range of close-ups as shown in the pictures I have captured through her video. GaGa herself uses her music videos to exaggerate her star persona and image. Lady GaGa is known as very into her fashion which has became part of her star image, she shows this fashion in her video’s, live performances, interviews, shows such as ‘Friday Night with Jonathon Ross’ and see on.
Benny Benassi - Who’s your daddy <ul><li>Benny produced many of his songs such as ‘Satisfaction‘ and ‘Every Single Day’ plus plenty more as he produced a group with cousin Alle called Benassi Bros. He has a range of record labels like Airplay Records, Ministry of Sound and Ultra Records. In a range of Benny Benassi’s video, he uses the representation of women; voyeuristic and profoundly sexualised portrayal of women which has became a signature feature in his music videos. </li></ul>In ‘Who’s Your Daddy’ he uses the voyeurism in a few shots, one in which is three women wearing next to nothing lying on a man rubbing seductively. I believe the image of the mans head has been hidden by the women to make the viewer believe that he himself is that man. Benassi uses each women to look directly into the camera shots to lip-sync the lyrics and I assume that he does this to attracted men to the video.
The Streets - Love you more In September 2008, Michael Skinner released his fourth studio album, ‘Everything Is Borrowed’ with tracks like ‘The escapist’ and ‘Love you more’. The Streets producer is Mike Skinner himself and his label record are ‘679 Recording’ and ‘Vice Records’ Skinner’s video for Love you more involves people in a garden treating themselves or an object as instruments. In Andrew Goodwin the video has a relationship between the music and the visuals as shown in my third screen grab. The image is of seven people, each one moves themselves or something with the beat, an example of this is a man using a clothes line is a base guitar and uses the strings to hit the notes. In Andrew Goodwin the video has a relationship between the music and the visuals.