Intro to Cover Letter and Resume Development


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This workshop is presented by the Office for Career and Alumni Success at SCAD.

SCAD: The University for Creative Careers®
The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor's and master's degrees at distinctive locations and online to prepare talented students for professional careers. SCAD offers degrees in more than 40 majors. Visit

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Intro to Cover Letter and Resume Development

  1. 1. Intro toCover Letter andRésuméDevelopmentCheryl EdenfieldCareer AdviserSchool of Communication ArtsSchool of Fine Artscedenfie@scad.edu912.525.5203
  2. 2. Session Agenda• Writing your cover letter• Developing your résumé• Developing your brand• Questions?
  3. 3. Writing your cover letter
  4. 4. Writing yourcover letter• Header• Paragraph one• Paragraph two• Paragraph three
  5. 5. 1: HeaderYour information• Name• Address, city, state, zip• Phone, email and Web address• Date• Potential employer’s name• Title• Company• City, state, zip• Salutation• (Dear name of• potential employer),
  6. 6. 2: Paragraph one• Think of your “Dream” company. Write a few sentences on why you would want to work there.• An Example:• Your contemporary approach to branding is an aesthetic I admire and would like to work under.
  7. 7. 3: Paragraph twoNow list six skills you have towork for this company. You canbreak it down in groups.• Professional •Conscientious •Resourceful• Technical •CAD •Adobe Suite• Fine Art •Graphite •Screen Printing
  8. 8. 4: Paragraph three• Quickly write how excited you are about the prospect of working for the company• List enclosed items• Indicate plans to contact the employer, if appropriate• Thank the employer• Signature
  9. 9. Six characteristics ofstrong cover letters• Address a specific person, preferably the person in charge of hiring for the department.• Refer to a specific position and where you discovered the listing.• Show initiative and knowledge of the employer (refer to what they do, note samples of their recent work, etc.).• Point out specific skills and experience that relate to the employer’s needs.• Expand and draw attention to areas noted on the résumé.• Initiate the next step. Use the last paragraph to state how you will follow through.
  10. 10. Developing your résumé
  11. 11. Developing yourrésumé• Header• Objective• Education• Professional Skills• Career Related Experience• Honors and awards, activities, exhibitions, publications
  12. 12. 1: Header• Your information• Name• Address, city, state, zip• Phone, email and Web address• This section should match what’s on your cover letter
  13. 13. 2: Objective• Listing an objective is optional. It is not required because your cover letter discusses your objectives. If you include an objective on your résumé, be specific.• What position are you seeking?• In what area?• What skills are you seeking to use?
  14. 14. 3: Education• List your degree and major• Name of college/university• Location of college/university• Expected graduation date (if not already graduated)• Grade point average is optional and can be included if 3.5 or above.• Scholarships (optional)• Other colleges/universities attended• Don’t include high school information
  15. 15. 4: Professional skills• Brainstorm then categorize professional skills.• List specific skills pertaining to the position you are seeking.• Include information you have learned in class that can be applied as professional skills in a work setting, including relevant software experience.
  16. 16. 5: Career relatedexperienceThis section can includefreelancing, internship, volunteer,full-time and part-timeexperience. List information inchronological order, most recentfirst.• Your title• Company/client• Location• Start and end date (or project date)• Description (of the project, responsibilities and accomplishments)
  17. 17. 5: Other experienceOther experience includespositions (full-time or part-time)that are not necessarily career-related. In this category, marketyour transferable skills, including:• communication• training• sales• customer service• management• foreign language
  18. 18. 6: Other categoriesto consider• Honors and awards• Professional organization memberships• Extracurricular activities• Exhibitions• Publications
  19. 19. Résumé dos• Review your résumé with a career development specialist.• Design your descriptions to focus on your accomplishments using action verbs to indicate your skills.• Proofread to avoid mistakes.• Limit résumé information to one page. Academic CVs are usually two pages or longer.• Send résumés with cover letters unless directed otherwise by the employer.• Laser-print résumés onto quality paper. Your résumé, cover letter and portfolio are your personal marketing package.
  20. 20. Résumé don’ts• Avoid personal pronouns such as I, me, we, etc.• Do not list hobbies or interests unless they specifically pertain to your career goals.• Do not list personal information such as age, health, race, marital status, etc. Performing arts majors with casting résumés including head shots are the only exception.• Do not list references on your résumé; list them on a separate sheet of paper. Do not write “references available upon request.” This is understood.• Do not include high school references unless you are a first- or second-year student.
  21. 21. Reference Page• Select three to five people who know you well: professors, employers or internship supervisors. Ask permission before listing someone as a reference. Let your reference know what jobs you are applying for and give them your résumé. List your references’ current contact information including e-mail addresses. Tips• Acquire and maintain contact information. Update references based on your search.• Don’t include the reference page with your résumé when sending it out.
  22. 22. Word.docxYour first resume will more thanlikely be just a Microsoft Worddocument like this one.
  23. 23. Make it simple.Make it unique.• Layout: it should be easy to read and highlight your skills.• Typography: try to stick to one font family.• Show your work: include a link to your portfolio.• Print quality: print it in black and white. Make sure its still readable.• Proofread: spelling, grammar, spacing.• Your name is your filename.
  24. 24. These are “living” documents. They will grow andchange as you do. Your résumé as a freshman orsophomore will be completely different than theone you create as a senior.
  25. 25. Developing your personal brand
  26. 26. Your cover letter and résumé canhelp you develop your personalbrand because you have to askyourself the same questions.Who are you? What are your skills,passions, specializations.What do you want to achieve? Plan yourcommunication to be clear and consistent.Answer them with your visual presentation.Image credit
  27. 27. Do research Use others as a starting point
  28. 28. Samples found via Pinterest search for “resume design”
  29. 29. Resume and business card sample.Image credit: Kelli Marie -
  30. 30. Take notes digital, photos, Xerox, written
  31. 31. SCAD Career and Alumni Success resourcesCareer Toolkit • College Central Network • Job Wire
  32. 32. Visit then select “Learn more” under“Jobs and Internships”
  33. 33. Select links for Career Toolkit, Job Wire and College Central (for students, faculty, alumni and employers)on the Job and Internships page.
  34. 34. Contact UsBradley Hall, fourth