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Obscene Caffeine

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Obscene Caffeine is the name of a our online cafe simulation program. This presentation describes our moves and how we were able to win the competition and make the most money.

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Obscene Caffeine

  1. 1. Obscene Caffeine By: Florind Metalla J9RR-PNEJ-4AR9-PFRC-J9PF- 794C-RNFE-YCFX
  2. 2. General Manager • Our Mission ▫ Develop and maintain a strong competitive edge for groups to compete against. ▫ Provide strong customer service and keep our valued customers satisfied ▫ Ensure timely and efficient service and maintain customer loyalty by providing a comforting and welcoming ambience
  3. 3. General Manager • The Customer ▫ Business people who might stop by on their way to work ▫ Students who might be stopping by before, after or in between classes ▫ Local residents looking for a place to meet up with their friends
  4. 4. General Manager • Weekdays ▫ 7a.m. - 10p.m. • Weekends ▫ 7a.m- 5p.m. Saturdays ▫ 8a.m. - 4p.m. Sundays
  5. 5. Marketing Manager • Price ▫ SMALL  $2.89 ▫ MEDIUM  $3.50 ▫ LARGE  $3.98
  6. 6. Marketing Manager • Strategy/Promotion ▫ Newspaper - General Awareness ▫ Radio – 2 Spots per day • Customer Satisfaction Strategy ▫ Strong customer service ▫ Low prices ▫ Comforting and welcoming ambience
  7. 7. Operations Manager • Cups ▫ Large orders of S,M,L coffee cups • Coffee ▫ Calculated coffee purchase
  8. 8. Human Resource Manager • Managers ▫ 2 Managers + 1 Weekend Manager ▫ Started with $600/week ▫ $625/current • Servers ▫ 14 servers/ begin ▫ 16 servers/midway ▫ 17 servers/end ▫ Starting wage $8.75/ Raised to $8.90
  9. 9. Accounting & Finance Manager Financing Actions Daily Checkbook & Monthly Statements • Break even analysis • Experimented with reducing fixed costs • Promotional Offers
  10. 10. General Manager • Positives ▫ Chemistry within Board Members ▫ Advertisements ▫ Employee Morale • Negatives ▫ Certain Advertisements ▫ Staffing issues

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