What’s Next? Mr XEM | Creative Support |  +34 686980683 |  [email_address]  |  MrXEM.blogspot.com
Book contents + Ads “ Express&Edit Yourself” Music contents + Ads “ Hit Yourself” TV contents + Ads “ Broadcast Yourself” ...
Google  Creator <ul><li>Existing Players :    |    | |  </li></ul><ul><li>Business Model : to create  hits , make that hap...
Google  Ideas <ul><li>Existing Players :  </li></ul><ul><li>Business Model : marketplace where  brands  and  creatives  ca...
Google  Ideas <ul><li>Case Model </li></ul><ul><li>Advertiser : </li></ul><ul><li>Proposal :  </li></ul><ul><li>Results : ...
Google  Ideas <ul><li>New Proposal!   </li></ul><ul><li>Advertiser : Real Estate (Metrovacesa, Inmocaral, Urbas, FADESA…)....
Google  Video <ul><li>Existing Players :    |  | </li></ul><ul><li>Business Model : Advertiser pay video creator per view,...
Google  Video <ul><li>Case Model </li></ul><ul><li>Advertiser :  Mentos . </li></ul><ul><li>Opportunity : Video creators h...
Google  Video <ul><li>New Proposal!   </li></ul><ul><li>Advertiser : anyone. </li></ul><ul><li>Existing Players : </li></u...
Google  Music <ul><li>Existing Players :    |  </li></ul><ul><li>Business Model : music marketplace. </li></ul><ul><li>Wha...
Google  Music <ul><li>Existing Player :  </li></ul><ul><li>Business Model : ad-supported legal  free  downloads of audio a...
Google  Music <ul><li>Case Model </li></ul><ul><li>Existing Players :  iTunes    +    iPod   |  + MP3 player </li></ul><ul...
Google  Music <ul><li>New Proposal! </li></ul><ul><li>Partner : mobile communication operator + mobile device ( Movistar, ...
Google  Book <ul><li>Existing Players :  |  | </li></ul><ul><li>Business Model : pay per read (associated ads + online acc...
the best is yet to come!
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OpenCreation Presentation | Proposal for Google

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Who needs ad agencies, marketing organizations, publishing houses, record companies, TV networks and film studios? OpenCreation is a Web 3.0 platform of Self-Creation, Aggregation and Distribution of SNACK CULTURE (Instant Gratification 3.0): Online video clips and short movies, pay-per-view TV shows, short games played on handheld devices, 'bite-size' music streams and downloads, a new and different reading experience (e-paper), the list goes on. OpenCreation would be an emerging entertainment and digital media Killer App. Business Model: Ad-supported and Branded Contents, Subscription, Pay-per-view/download, Licensing (Creative Commons).
What’s Next? Big Players (Google, News Corp, Time Warner, Microsoft) buy Audience, Traffic, Users, Attention (YouTube, MySpace, Facebook, Yahoo, Bebo). OpenCreation is drawing the highest level of Media Attention by creating a Media-Centric Experience. OpenCreation is the new place to be for Talent.
View more: https://play.google.com/store/books/details?id=z_xAU9uB23IC

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OpenCreation Presentation | Proposal for Google

  1. What’s Next? Mr XEM | Creative Support | +34 686980683 | [email_address] | MrXEM.blogspot.com
  2. Book contents + Ads “ Express&Edit Yourself” Music contents + Ads “ Hit Yourself” TV contents + Ads “ Broadcast Yourself” Ideas for advertisers (brands) “ Advertise Yourself” Creative Community “ Networking Yourself” Self-generated Contents Platform “ Create Yourself”
  3. Google Creator <ul><li>Existing Players : | | | </li></ul><ul><li>Business Model : to create hits , make that happen more quickly, cheaply, and reliably, with a net-fueled word-of-mouth machine. </li></ul><ul><li>What it is : The new place to be for talent : “I want to be famous” (on the top ranking: the most viewed | voted | rated | clicked | downloaded). </li></ul><ul><li>Next Net : Creative Community that multiplies the value of each member by connecting and interact instantaneously one to another. </li></ul><ul><ul><li>User/consumer creation (“prosumer-produced” content) : with a click of the mouse, anyone can be a journalist , a photographer , or a DJ . The audience --that 1 billion-plus throng linked by the Web-- itself is creating a new type of social media . </li></ul></ul><ul><ul><li>Participatory pop culture : work-in-progress together collaborating on the same task, helping and allowing to &quot;mash up&quot; --mix and match, edit and remix– content and serve it in new ways, to a few people or a few hundred million. </li></ul></ul>
  4. Google Ideas <ul><li>Existing Players : </li></ul><ul><li>Business Model : marketplace where brands and creatives can buy&sell ideas . </li></ul><ul><li>What it is : The biggest creative department in the world . A global online marketplace for great advertising, marketing and design ideas . </li></ul><ul><li>Next Net : It is a new kind of service to the marketing industry, and provides an environment in which brands and creatives from around the world can meet and do business. Advertisers can buy advertising ideas Faster, Better, Cheaper. Creatives can sell their ideas, whenever inspiration strikes. It’s built on a fierce belief that great ideas should see the light of day, a place where creatives and brands can be matched more directly, without middlemen to limit choice and without the restrictions imposed by status, corporate hierarchy, office politics and geographical location. </li></ul>
  5. Google Ideas <ul><li>Case Model </li></ul><ul><li>Advertiser : </li></ul><ul><li>Proposal : </li></ul><ul><li>Results : </li></ul>
  6. Google Ideas <ul><li>New Proposal! </li></ul><ul><li>Advertiser : Real Estate (Metrovacesa, Inmocaral, Urbas, FADESA…). </li></ul><ul><li>Existing Players : </li></ul><ul><li>Business Model : partnering with the real estate industry. </li></ul><ul><li>Opportunity : Web mashup. Anyone can take a map from Google , add his own data, and display a map mashup on his website. Real Estate user have the opportunity to easily customize an easy to use mapping mashup application to assist them in marketing their own properties on their own Web site. </li></ul><ul><li>Proposal : to help connect home buyers with the best source of information available online about homes for sale. The visual nature of interactive mapping is especially effective in promoting homes for sale online by making it easier and faster for home buyers to search through listings and find the home that’s right for them. Type in the neighborhood where you are looking to buy a house, dial in the size and features, and find the homes on Google Maps . </li></ul>
  7. Google Video <ul><li>Existing Players : | | </li></ul><ul><li>Business Model : Advertiser pay video creator per view, offering content producers from 50% to 70% of ad revenue , and offer sites that carry their video 20% of ad revenue. </li></ul><ul><li>What it is : Video ad-revenue-sharing, matching ads on videos to viewers' tastes. An ad network that capitalize on the site's the growing potential of &quot; long tail &quot; economy with ads that delight sponsors but not turn off users. </li></ul><ul><li>Next Net : sponsorship marketplace of viral video network (all video content: clips, movies, comedy, TV episodes, animation…; and for all devices: PSP, iPod, mobile) that supports video creators by helping them earn money and distribute their work widely. By attaching an ad to a video, creators track their content anywhere online and make money every time a user clicks on the ad, avoiding pre-roll ads in favor of post-rolls and permission-based video. Depending on how those ads are packaged and sold, CPMs will range from $20 to $30. Also offers video and audio assets for remix, giving users choices of the brands and categories that they would most like to be associated with. It benefits creators, advertisers and viewers by enabling content to be free and accessible while still rewarding creators-- it's the best of both worlds. </li></ul>
  8. Google Video <ul><li>Case Model </li></ul><ul><li>Advertiser : Mentos . </li></ul><ul><li>Opportunity : Video creators had no idea their homemade video of the fountain effect created by dropping sugary candy into fizzy pop would capture the attention of millions of online-video viewers... and of the Mentos advertiser! </li></ul><ul><li>Results : </li></ul><ul><ul><li>An instant sensation seen over 6 million times ! </li></ul></ul><ul><ul><li>The viral wildfire Mentos spot earned creators spots on the &quot;Late Night With David Letterman&quot; and &quot;The Today Show”. </li></ul></ul><ul><ul><li>Mentos bought out the entire inventory of ad space on the popular video. </li></ul></ul><ul><ul><li>A new viral-video ad model that Mentos peppermint advertiser has valued in $10 millions (they spend a year 20 in advertising only in USA). </li></ul></ul><ul><ul><li>An ad-revenues payout of almost $30,000 to the content creators of the video &quot; Extreme Diet Coke and Mentos Experiment ”, creating a way for filmmakers to fund their future projects. </li></ul></ul>
  9. Google Video <ul><li>New Proposal! </li></ul><ul><li>Advertiser : anyone. </li></ul><ul><li>Existing Players : </li></ul><ul><li>Business Model : Internet TV distributor, allowing to deliver video over the Web, as either downloads or streams with ads attached , that enable advertisers to drive engagement, not just exposure. </li></ul><ul><li>Opportunity : Who needs TV networks and film studios? The open, direct-to-consumer nature of Internet TV distribution makes it a dynamic platform for marketers who want to go beyond the 15- or 30-second spot and publish their own content. </li></ul><ul><li>Proposal : </li></ul><ul><ul><li>Smart Media Placement: re-aggregate fragmented video audiences into valuable broad reach, contextual or behavioral groupings. For instance, targeting interest groups like the top 50 G-rated skateboarding videos released in the last 30 days that are hot in London, Montreal and New York. </li></ul></ul><ul><ul><li>Video hyperlink: it can detect products displayed on video, allowing viewers to zoom into products featured on the screen and click through to detailed product descriptions. </li></ul></ul><ul><ul><li>Publishing & Syndicating: to create and distribute branded entertainment, informational, and promotional content. </li></ul></ul>
  10. Google Music <ul><li>Existing Players : | </li></ul><ul><li>Business Model : music marketplace. </li></ul><ul><li>What it is : a community music site where you can listen to, buy, sell, create, sample, mix, remix, mash-up, or interact with music in whatever way you want. </li></ul><ul><li>Next Net : to spot music micro-niches, track early breakouts, and identify hot buzzhits as they get created for bubble up, morphing from a music content place into a music marketplace. It reaches more “audiences” each day than Viacom’s music channel sees in a week, doing for branding what Google did for ads – to create a hyperefficient form of music interaction. </li></ul><ul><li>T he audience is part of the show, participation feeds </li></ul><ul><li>on itself, cementing established users and drawing </li></ul><ul><li>new ones. </li></ul>
  11. Google Music <ul><li>Existing Player : </li></ul><ul><li>Business Model : ad-supported legal free downloads of audio and video content licensed from the catalogs of the world’s major (Universal, EMI...) and independent record labels. </li></ul><ul><li>What it is : it offers music-lovers a compelling alternative to illegal file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music, entertainment, information and brands at no cost except for their time and attention. </li></ul><ul><li>Next Net : The agreements SpiralFrog has signed with Universal and EMI Music Publishing represent clear signs that the music industry recognizes the revenue potential of an advertising-supported business model that will help the industry combat piracy by offering a high-quality alternative to illegal file-sharing sites which are often characterized by poor-quality music, missing song details and spyware. SpiralFrog's target audience is people between the ages of 13 and 34, who the company plans to attract by creating a music-centric experience and destination that is second to none. </li></ul>
  12. Google Music <ul><li>Case Model </li></ul><ul><li>Existing Players : iTunes + iPod | + MP3 player </li></ul><ul><li>Business Model : the music downloading business. </li></ul><ul><li>Opportunity : a new &quot;iPhone“ (an 800-million-unit-plus market per year) to develop a musical platform of over-the-network downloads for mobile communications operators. </li></ul>
  13. Google Music <ul><li>New Proposal! </li></ul><ul><li>Partner : mobile communication operator + mobile device ( Movistar, Cingular…+ Nokia, Sony Ericsson…) </li></ul><ul><li>Existing Players : | </li></ul><ul><li>Business Model : pay operator per listen (unlimited-access price plans for stream connection) | pay music creator per download | associated ad revenues </li></ul><ul><li>Opportunity : to change the way music is discovered and enjoyed (no naff DJs, no pesky adverts, just the music you want to hear), offering consumers a comprehensive mobile music experience, including devices, applications and the ability to stream and purchase digital music, and also profit from the growing popularity of music streams and downloads over mobile devices. </li></ul><ul><li>Proposal : to build the world's largest social mobile music platform, monitoring all the tunes you listen to on your mobile device and adding a social-networking twist by sharing your playlist with other users with similar tastes and vice versa. </li></ul><ul><li>You can: </li></ul><ul><ul><li>Create personal music charts automatically </li></ul></ul><ul><ul><li>Hook up with like-minded types </li></ul></ul><ul><ul><li>Spread the word to fellow afficionados: when you listen to music, you can take it with you, showcase musical insights on your MySpace or blog with a variety of music charts generated automatically for you </li></ul></ul><ul><ul><li>Uncover and explore new music </li></ul></ul><ul><ul><li>Generate your own personal radio station </li></ul></ul>
  14. Google Book <ul><li>Existing Players : | | </li></ul><ul><li>Business Model : pay per read (associated ads + online access), gaining more exposure, visibility and sales for books and ideas. </li></ul><ul><li>What it is : Collaborative publisher. </li></ul><ul><li>Next Net : Readers vote and comment on books/stories but can also organize their own pages and write their own self-published books/stories , for which they collect 90 percent of associated ad revenues . Allows them to sell immediate online access to their books too, being able to pay for immediate access to its full contents, by offering a new and different reading experience. </li></ul>
  15. the best is yet to come!

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