OR          HUMAN- LEAN     CENTEREDUX NYC   2013   DESIGN          Chelsey Delaney, Catalyst Group          www.catalystn...
HUMOR-CENTERED            WHO I AM   DESIGN            Chelsey Delaney            	   - UX consultant at Catalyst Group   ...
HUMOR-CENTERED                  WHAT THIS   DESIGN         WORKSHOP IS (NOT)            DISCLAIMER:            This worksh...
HUMOR-CENTERED                   WHAT THIS   DESIGN          WORKSHOP IS            We will be learning about the ways hum...
VIDEO             CLIP Kids in the Hall:“Sketch Comedy”
HUMOR DESIGN
HUMOR-CENTERED         DESIGN DEFINED   DESIGN            “... a course of action aimed at            changing existing si...
HUMOR-CENTERED           HUMOR DEFINED   DESIGN            “ ... something unexpected, the truth            of which is re...
HUMOR-CENTERED           HUMOR DEFINED   DESIGN            “ ... something unexpected, the truth            of which is re...
HUMOR-CENTERED          HUMOR RESEARCH   DESIGN            ... is a multidisciplinary field stemming from            lingu...
HUMOR-CENTERED          HUMOR RESEARCH   DESIGN            ... is a multidisciplinary field stemming from            lingu...
HUMOR-CENTERED                  HUMOR RESEARCH’S   DESIGN         INCONGRUITY THEORY            Incongruity Theory argues ...
HUMOR-  CENTERED               HUMOR RESEARCH’S     DESIGN    INCONGRUITY THEORYELEMENT 1 + ELEMENT 2      CONTRAST?      ...
HUMOR-CENTERED                  HUMOR’S ROLE   DESIGN         IN DESIGN            Process-focused Humor:            Using...
HUMOR-CENTERED                   PROCESS-FOCUSED   DESIGN          HUMOR            The humor development techniques that ...
HUMOR-CENTERED                   PRODUCT-FOCUSED   DESIGN          HUMOR            Since Product-focused humor centers ar...
HUMOR-CENTERED          I MUST WARN YE ...   DESIGN            Use product-focused humor as if it were a secret           ...
HUMOR-CENTERED          I MUST WARN YE ...   DESIGN            Use product-focused humor as if it were a secret           ...
HUMOR-CENTERED                   THE “YES, AND”   DESIGN          PHILOSOPHY            The “Yes, And” Philosophy should d...
WORKSHOPCORE:PROCESS-FOCUSEDHUMOR
HUMOR-CENTERED                   HOW PROCESS-FOCUSED   DESIGN          HUMOR BENEFITS (LEAN) UX            Using humor tec...
WARM-UP       EXERCISE:“Word Association”
YOUR   DESIGN PROBLEM:Design an app that will teach someone about      your favorite era    and/or civilization
HUMOR-CENTERED                   BACKGROUND RESEARCH,   DESIGN          VIA SKETCH COMEDY            Establish all that yo...
HUMOR-EXAMPLE: LIST ACTIVITY   CENTERED                         DESIGN
LISTACTIVITY
HUMOR-CENTERED                  CONSIDERING YOUR USERS,   DESIGN         VIA COMEDY IMPROV            Improv relies on som...
CHARACTER   ACTIVITY:   Draw youruser/audience
HUMOR-CENTERED           CHARACTERS VS. PERSONAS   DESIGN            Using characters instead of personas allows you      ...
HUMOR-CENTERED                  BLUE-SKY IDEATION VIA   DESIGN         COMEDY IMPROV            Humor is proven to increas...
IDEATION       ACTIVITY:“Word Association”        (revisited)
VIDEO            CLIP: Kids in the Hall,“Premise Beach”
HUMOR-CENTERED                  RESEARCH SYNTHESIS, VIA   DESIGN         SKETCH COMEDY            Some comedy writers pitc...
HUMOR-EXAMPLE: PREMISE                   CENTERED                                   DESIGN                     PREMISE: Wh...
HUMOR-EXAMPLE: PREMISE                     CENTERED                                     DESIGN                       PREMI...
WRITE YOUR   PREMISE
GET A LITTLE HELPFROM YOUR FRIENDS
SKETCH/PROTOTYPE      AN APP FLOW
A BITABOUTPRODUCT-FOCUSEDHUMOR
HUMOR-CENTERED                  A WORD FROM   DESIGN         OUR SPONSORS            Designing to make humor a part of the...
HUMOR-CENTERED                   WHY DESIGN   DESIGN          HUMOROUS PRODUCTS            Research shows:            	   ...
EXAMPLE:   HUMOR-                 CENTERED“PETS OR FOOD”   DESIGN
EXAMPLE:    HUMOR-                      CENTERED“YOUR EXCUSE SUCKS”   DESIGN
EXAMPLE:    HUMOR-             CENTERED“BEDSIDER”   DESIGN
HUMOR-CENTERED                   WHEN TO USE PRODUCT-   DESIGN          FOCUSED HUMOR            Ask yourself:            ...
HUMOR-CENTERED                  PRODUCT-FOCUSED   DESIGN         HUMOR STRATEGY            Golden rule: Don’t worry about ...
HUMOR-CENTERED         THE “COMIC FRAME”   DESIGN            “ [The comic frame is] the methodic            view of human ...
HUMOR-CENTERED                  COMPARING HUMOR   DESIGN          DESIGN            A few key overlapping global principle...
VIDEO                CLIP:    Nathan For You,“Billy’s Deli  Cafe”
HUMOR-CENTERED                    TESTING FOR   DESIGN           “HUMOR APPRECIATION”            Laughter is not a metric....
HUMOR-CENTERED                  MORE ITERATIONS,   DESIGN         MORE FUN            Yes, and.
ITERATION ACTIVITY:  “Yes, And”
FINALWORDS
HUMOR-CENTERED          FINAL WORDS   DESIGN            Stay true.
THANK                 YOU!           QUESTIONS?Chelsey Delaney, Catalyst Group           www.catalystnyc.com              ...
REFERENCES
HUMOR-       CENTERED                REFERENCES          DESIGNAttardo, Salvatore. Linguistic Theories of Humor.	   Vol. 1...
HUMOR-      CENTERED                 REFERENCES         DESIGNDelaney, C. (2011). Humor-Centered Design: Using	Humor as a ...
HUMOR-       CENTERED                REFERENCES          DESIGNKudrowitz, B.  Wallace, D. (2010, October).	Improvisational...
HUMOR-      CENTERED                 REFERENCES         DESIGNNorman, Donald. “Three Levels of Design .”	 Emotional Design...
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Lean UX NYC 2013: Humour-Driven Design

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Chelsey Delaney
HUMOUR-DRIVEN DESIGN
From the get-go, humans have had a desire to understand
humor. And, as designers witness the growing value of
designing digital interactions and experiences that reflect
the interactions and experiences humans/users have in their
physical lives, the mission to understand humor gets real.
In order to design with humor, designers must understand it
in all of its dimensions--i.e., understand all the roles humor
can play throughout the user-centered design process. This
workshop provides an outline and a demonstration of how to
infuse humor throughout the stages of design, and teaches that
doing so can create a (fun) leaner process of research, design, and
development, not to mention inspire other surprise benefits.

Published in: Design, Business, Technology

Lean UX NYC 2013: Humour-Driven Design

  1. 1. OR HUMAN- LEAN CENTEREDUX NYC 2013 DESIGN Chelsey Delaney, Catalyst Group www.catalystnyc.com @chelseD
  2. 2. HUMOR-CENTERED WHO I AM DESIGN Chelsey Delaney - UX consultant at Catalyst Group - Comedian, storyteller, Texan - tudied the functions of humor in design for S her Master’s thesis at Carnegie Mellon, and has been studying and speaking about it ever since
  3. 3. HUMOR-CENTERED WHAT THIS DESIGN WORKSHOP IS (NOT) DISCLAIMER: This workshop is NOT about learning how to be funny or being funny. We will be talking a little about what makes a design funny, but we won’t be designing anything funny (on purpose, at least).
  4. 4. HUMOR-CENTERED WHAT THIS DESIGN WORKSHOP IS We will be learning about the ways humor functions in design: - iscussing and demonstrating techniques D humorists use to develop and execute ideas, and how to apply these to the design process - earning about what makes an end-product L humorous
  5. 5. VIDEO CLIP Kids in the Hall:“Sketch Comedy”
  6. 6. HUMOR DESIGN
  7. 7. HUMOR-CENTERED DESIGN DEFINED DESIGN “... a course of action aimed at changing existing situations into preferred ones.” -Herbert Simon
  8. 8. HUMOR-CENTERED HUMOR DEFINED DESIGN “ ... something unexpected, the truth of which is recognized.” -Aristotle
  9. 9. HUMOR-CENTERED HUMOR DEFINED DESIGN “ ... something unexpected, the truth of which is recognized.” -Aristotle ( “... it’s funny ‘cause it’s true.” ) -Aristotle
  10. 10. HUMOR-CENTERED HUMOR RESEARCH DESIGN ... is a multidisciplinary field stemming from linguistics that studies humor and its effects at the intersections of psychology, sociology, philosophy, history, literature, rhetoric, and computer science
  11. 11. HUMOR-CENTERED HUMOR RESEARCH DESIGN ... is a multidisciplinary field stemming from linguistics that studies humor and its effects at the intersections of psychology, sociology, philosophy, history, literature, rhetoric, and computer science (... and now design.)
  12. 12. HUMOR-CENTERED HUMOR RESEARCH’S DESIGN INCONGRUITY THEORY Incongruity Theory argues that humor occurs when it’s perceived that a contrast exists between two contextualized elements/concepts. The perception of humor / an incongruity is called the resolution.
  13. 13. HUMOR- CENTERED HUMOR RESEARCH’S DESIGN INCONGRUITY THEORYELEMENT 1 + ELEMENT 2 CONTRAST? YES! HUMOR!
  14. 14. HUMOR-CENTERED HUMOR’S ROLE DESIGN IN DESIGN Process-focused Humor: Using humor development techniques as a tool to enhance or influence the design process--but, not necessarily displaying humor in the end-product. Product-focused Humor: Using humor as a user-facing strategy or element of an end-product’s design--but, not necessarily using humor development techniques in the design process.
  15. 15. HUMOR-CENTERED PROCESS-FOCUSED DESIGN HUMOR The humor development techniques that make up Process-focused Humor can be applied for: - Generative research - oncept ideation C - Development of mental and behavioral models - Development of hypotheses - Iterating
  16. 16. HUMOR-CENTERED PRODUCT-FOCUSED DESIGN HUMOR Since Product-focused humor centers around the development of a humorous product, it’s applied in the following phases of the design process: - Wireframing - Prototyping - Usability Testing
  17. 17. HUMOR-CENTERED I MUST WARN YE ... DESIGN Use product-focused humor as if it were a secret weapon made of dodo beaks.
  18. 18. HUMOR-CENTERED I MUST WARN YE ... DESIGN Use product-focused humor as if it were a secret weapon made of dodo beaks.
  19. 19. HUMOR-CENTERED THE “YES, AND” DESIGN PHILOSOPHY The “Yes, And” Philosophy should dictate the nature of both Process-focused and Product- focused Humor: Don’t negate an idea--accept it and add to it. - Never doubt others; collaborate with them. - Think and react positively. - Learn to let go.
  20. 20. WORKSHOPCORE:PROCESS-FOCUSEDHUMOR
  21. 21. HUMOR-CENTERED HOW PROCESS-FOCUSED DESIGN HUMOR BENEFITS (LEAN) UX Using humor techniques to facilitate the (Lean UX) design process allows for: - Gathering deeper insights (discovering truth) - Facilitating collaboration - purring creativity -- More (valuable) S iterations - dhering to / internalizing hypotheses and A mental models - “Time flies when you’re having fun”
  22. 22. WARM-UP EXERCISE:“Word Association”
  23. 23. YOUR DESIGN PROBLEM:Design an app that will teach someone about your favorite era and/or civilization
  24. 24. HUMOR-CENTERED BACKGROUND RESEARCH, DESIGN VIA SKETCH COMEDY Establish all that you know up front: facts, statistics, elements. Distill these into a list (or lists, if you want to get fancy) of bullet points--one bullet point per thought. This list should act as a living document to keep track of any/all elements to consider for design.
  25. 25. HUMOR-EXAMPLE: LIST ACTIVITY CENTERED DESIGN
  26. 26. LISTACTIVITY
  27. 27. HUMOR-CENTERED CONSIDERING YOUR USERS, DESIGN VIA COMEDY IMPROV Improv relies on someone (you) being able to to build on characters you create based on your knowledge and observance of people and archetypes. When creating and building characters, improvisers must ask themselves: “If this is true, what else is true?”
  28. 28. CHARACTER ACTIVITY: Draw youruser/audience
  29. 29. HUMOR-CENTERED CHARACTERS VS. PERSONAS DESIGN Using characters instead of personas allows you to: - void getting bogged down in the reality of A one individual user that is meant to represent a user archetype; - asily abstract user contexts and real-world E constraints and experiences; - etter empathize with and internalize user B needs and desires.
  30. 30. HUMOR-CENTERED BLUE-SKY IDEATION VIA DESIGN COMEDY IMPROV Humor is proven to increase creativity among those who practice it. By capitalizing on the relationships of concepts, and having the power to show deep connections between concepts, humor potentializes tons of ideas. Even if you don’t need or like any ideas, this feels so good for your brain.
  31. 31. IDEATION ACTIVITY:“Word Association” (revisited)
  32. 32. VIDEO CLIP: Kids in the Hall,“Premise Beach”
  33. 33. HUMOR-CENTERED RESEARCH SYNTHESIS, VIA DESIGN SKETCH COMEDY Some comedy writers pitch premises at the writer’s table. The premise is the main idea or basis of the sketch, and can be summed up in one (maybe two) lines. A premise statement starts with “What if ... ?”
  34. 34. HUMOR-EXAMPLE: PREMISE CENTERED DESIGN PREMISE: What if I designed an app about Ancient Egypt that featured the hierarchy of the Egyptian gods and goddesses as a structural navigation theme.
  35. 35. HUMOR-EXAMPLE: PREMISE CENTERED DESIGN PREMISE: What if I designed an app aboutAncient Egypt that would also be a social cat photo-sharing app; thusly, it would provide facts about the ancient Egyptians’ worship of cats?
  36. 36. WRITE YOUR PREMISE
  37. 37. GET A LITTLE HELPFROM YOUR FRIENDS
  38. 38. SKETCH/PROTOTYPE AN APP FLOW
  39. 39. A BITABOUTPRODUCT-FOCUSEDHUMOR
  40. 40. HUMOR-CENTERED A WORD FROM DESIGN OUR SPONSORS Designing to make humor a part of the outcome is often called “design for play.” Yes, “design for play” includes humor, but humor is bigger than “play.” TRUTH!
  41. 41. HUMOR-CENTERED WHY DESIGN DESIGN HUMOROUS PRODUCTS Research shows: - sers assign more meaning to humorous U artifacts / artifacts that contain humorous elements - sers held more positive perspectives about U completing everyday tasks when done using a humorous product or feature - sers felt more motivated to use a product / U complete a task if the product was humorous or possessed humorous elements
  42. 42. EXAMPLE: HUMOR- CENTERED“PETS OR FOOD” DESIGN
  43. 43. EXAMPLE: HUMOR- CENTERED“YOUR EXCUSE SUCKS” DESIGN
  44. 44. EXAMPLE: HUMOR- CENTERED“BEDSIDER” DESIGN
  45. 45. HUMOR-CENTERED WHEN TO USE PRODUCT- DESIGN FOCUSED HUMOR Ask yourself: - What’s the goal of this product? - Is humor appropriate? - oes the humor empower the user or does it D empower the designer/brand? - What shared experience(s) do your users have that could inform you of their sense of humor?
  46. 46. HUMOR-CENTERED PRODUCT-FOCUSED DESIGN HUMOR STRATEGY Golden rule: Don’t worry about whether or not you’re “funny.” Create a “comic frame.” Use overlapping global humor/design principles.
  47. 47. HUMOR-CENTERED THE “COMIC FRAME” DESIGN “ [The comic frame is] the methodic view of human antics as a comedy, albeit as a comedy ever on the verge of the most disastrous tragedy.” -Kenneth Burke
  48. 48. HUMOR-CENTERED COMPARING HUMOR DESIGN DESIGN A few key overlapping global principles of humor design: - Rule of Thirds - Symmetry - Progressive Disclosure - Framing - Serial Position Effect - Expectation Effect
  49. 49. VIDEO CLIP: Nathan For You,“Billy’s Deli Cafe”
  50. 50. HUMOR-CENTERED TESTING FOR DESIGN “HUMOR APPRECIATION” Laughter is not a metric. Unless your product hinges on being humorous, testing for how humorous it is isn’t necessary. What’s most important to know (for future iterations) is if the humor fails (and that will be obvious). BUT if you do want to test for humor, researchers typically use the scale: “Funny” / “Somewhat funny” / “Not funny”
  51. 51. HUMOR-CENTERED MORE ITERATIONS, DESIGN MORE FUN Yes, and.
  52. 52. ITERATION ACTIVITY: “Yes, And”
  53. 53. FINALWORDS
  54. 54. HUMOR-CENTERED FINAL WORDS DESIGN Stay true.
  55. 55. THANK YOU! QUESTIONS?Chelsey Delaney, Catalyst Group www.catalystnyc.com @chelseD
  56. 56. REFERENCES
  57. 57. HUMOR- CENTERED REFERENCES DESIGNAttardo, Salvatore. Linguistic Theories of Humor. Vol. 1. Berlin: Mouton De Gruyter, 1994. Print.Arrasvuori, J., Boberg, M., Korhonen, H. (2010). Understanding Playfulness: An Overview of the Revised Playful Experience (PLEX) Framework. proc DE. Chicago, IL: Illinois Institute of Technology.Buijzen, Monick, and Patti M. Valkenburg. “Developing a Typology of Humor in Audiovisual Media.” Media Psychology 6 (2004): 147-67. Print.
  58. 58. HUMOR- CENTERED REFERENCES DESIGNDelaney, C. (2011). Humor-Centered Design: Using Humor as a Rhetorical Approach in Design. Theses: Paper 11. Retrieved May 1, 2011, from http://repository.cmu.edu/theses/11Dodo. N.d. Photograph. ClipArt ETC. Web. 09 Apr. 2013. http://etc.usf.edu/clipart/2300/2367/ dodo_2.htm.Heller, S. (2002). Design Humor: The Art of Graphic Wit. New York, NY: Allworth Press.Kince, Eli. Visual Puns in Design: The Pun Used as a Communications Tool. New York: Watson- Guptill, 1982. Print.
  59. 59. HUMOR- CENTERED REFERENCES DESIGNKudrowitz, B. Wallace, D. (2010, October). Improvisational Comedy and Product Design Ideation: Making Non-Obvious Connections between Seemingly Unrelated Things. International Conference on Design and Emotion. Chicago, IL.Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design. Gloucester, MA: Rockport, 2003. Print.Mihalcea, Rada, and Carlo Strapparava. “Technologies That Make You Smile: Adding Humor to Text-Based Applications.” Interactive Entertainment (2006): 33-39. Web.
  60. 60. HUMOR- CENTERED REFERENCES DESIGNNorman, Donald. “Three Levels of Design .” Emotional Design: Why We Love (or Hate) Everyday Things. 9780465051366: Amazon.com: Books. N.p., n.d. Web. 23 Feb. 2013.Shedroff, Nathan. “Experience Design.” N.p., n.d. Web. 23 Feb. 2013.

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