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Designing for Humorous Experiences

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"Designing for Humorous Experiences" is a presentation by Chelsey Delaney from the FunnyBizz Conference in NYC, Oct. 30, 2014. The presentation gives guidelines for designing digital contexts for humorous content.

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Designing for Humorous Experiences

  1. 1. Designing For Humorous Chelsey Delaney Senior User Experience Consultant, Catalyst Group www.catalystnyc.com @chelsed Experiences
  2. 2. PART I: WHAT’S THE MEANING OF THIS The basics of a humorous design experience
  3. 3. HUMOR “... something unexpected, the truth of which is recognized.” ! - Aristotle FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  4. 4. UX DESIGN “‘User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products.” ! - Don Norman FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  5. 5. HUMOR + UX DESIGN “Designing something unexpected, the truth of which is recognized, within aspects of an end-user's interaction with a company, its services, and its products.” ! - Wise Caucasian Men With Beards FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  6. 6. On the reals, though. The combination of humor & UX will get you: 1. A process that is collaborative, effective and fun FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  7. 7. On the reals, though. The combination of humor & UX will get you: 1. A process that is collaborative, effective and fun 2. A product that is meaningful and engaging FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  8. 8. On the reals, though. The combination of humor & UX will get you: 1. A process that is collaborative, effective and fun 2. A product that is meaningful and engaging 3. A holistic, genuine customer-centered experience FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  9. 9. So, what exactly are we talking about here? FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  10. 10. First, the process approach A typical UX design process EXPLORE And it goes on forever. EVALUATE GENERATE FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  11. 11. First, the process approach A humor-driven UX design process EXPLORE EVALUATE GENERATE FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC (With improv & sketch comedy techniques) (With improv & sketch comedy techniques) (With improv & sketch comedy techniques)
  12. 12. Then, the product approach (Websites! Apps! Brand stuff!) FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  13. 13. Then, the product approach ... Centered around the needs of your audience (Websites! Apps! Brand stuff!)
  14. 14. PART II: NICE SETUP, BRO Three tips for laying the foundation for humorous UX design
  15. 15. 1. KNOW THE DESIRED OUTCOME - It’s not about you being funny. ! - Use humor only when it’s appropriate. FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
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  19. 19. 2. CREATE A “COMIC FRAME” - Imagine the ideal audience experience. ! - Aim for sustainable humor, which yields higher engagement. FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
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  23. 23. 3. CONTRAST AUDIENCE EXPECTATIONS - Contrast is the KEY to design humor. ! - Multiple layers of contrast can be applied. ! FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
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  28. 28. PART III: SUCCESSFUL LOLS Three signs of guaranteed success
  29. 29. Humorous design success is guaranteed when the experience is... 1. Useful. ! 2. Natural. ! 3. Memorable. ! FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
  30. 30. Chelsey Delaney Senior User Experience Consultant, Catalyst Group www.catalystnyc.com @chelsed Thank you!

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