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Snapchat for Business: Inman Connect 2017

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How Snapchat has changed how we build our brands and create content that connects

Camera first strategies to connect with consumers
Real time visual communication

Published in: Marketing
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Snapchat for Business: Inman Connect 2017

  1. 1. C H E L S E A . P E I T Z I DON’T WATCH TV ANYMORE BECAUSE IT DOESN’T TALK BACK
  2. 2.  Real time video is especially important because it allows the viewer to share our experience in the moment not just after it’s happened with a post on a feed – its real time and real time is human time C H E L S E A . P E I T Z THE CAMERA IS THE NEW SOCIAL FEED
  3. 3. C H E L S E A . P E I T Z • DEMOGRAPHIC FREE • FACES TAKE YOU PLACE • MOBILEGEDDAN
  4. 4. C H E L S E A . P E I T Z
  5. 5. C H E L S E A . P E I T Z Educate Entertain Emotion Exclusive Engage
  6. 6. C H E L S E A . P E I T Z SHOW ME, DON’T TELL ME
  7. 7. C H E L S E A . P E I T Z #HOTMESSMOM
  8. 8. C H E L S E A . P E I T Z IT’S NOT A LIVE STREAM, IT’S A LIFE STREAM
  9. 9. C H E L S E A . P E I T Z ONE THING OR NICHE
  10. 10. C H E L S E A . P E I T Z ADD MORE CONTEXT TO YOUR SNAP
  11. 11. C H E L S E A . P E I T Z DRIVE TRAFFIC WITH LINKS
  12. 12. C H E L S E A . P E I T Z LOOK AT THE CAMERA
  13. 13. C H E L S E A . P E I T Z CUSTOM GEOFILTER S
  14. 14. C H E L S E A . P E I T Z 467 uses 21,157 views $70.28 $.003
  15. 15. C H E L S E A . P E I T Z THE MEDIUM IS THE MESSAGE
  16. 16. C H E L S E A . P E I T Z AUTHENTICITY BEATS ALGORITHMS
  17. 17. CHELSEA.PEITZ
  18. 18. C H E L S E A . P E I T Z inman.com/event/snapchattips

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