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10 SOCIAL PLATFORMS
EVERY PR MAVEN NEEDS TO KNOW
June 2015
#TechTen
I’m @chelseahejny
MEDIUM
Started in 2012
Founded by Twitter co-founders, Ev & Biz
How to Have a Popular Story on Medium
(Medium “Recommendation” or Hustle)
INSTAGRAM
300+ Million MAUS (MORE THAN TWITTER!)
14 % of drivers admit to checking Instagram
while operating their vehicle
How to Be Popular on Instagram
(Hashtags + Killer images + Commenting>Liking)
Interactions are highest on Instagram posts
with 11+ hashtags
“If you take the time to comment on someone else’s
profile, that person is more likely to come back to
yours. People will ...
"For every one hundred likes I did on random
photos of other users (whom I didn’t follow), I
generated 21.7 likes on my ph...
SNAPCHAT
Company valued at 15 BILLION dollars(!)
71% of Snapchat users are under 25 yr old
Don't be that person that
only allows friends to send
snaps.
Give people a reason to follow you
... like NARS!
MEERKAT & PERISCOPE
Meerkat came first
Twitter owns Periscope
Periscope is winning the app-store war
How are brands using live video streaming?
Demos
Events
Product launches
Interviews
Behind-the-scenes access
Exclusive per...
This used to be the case:
Meerkat live-streams aren’t recorded anywhere and are
genuinely a once-in-a-lifetime event.
Peri...
MEERKAT HACK:
Include #Katch after the Meerkat you want to save and
the software replies to your tweet with a YouTube link...
PERISCOPE HACK:
In “settings” of the app, swipe right on “autosave
broadcasts” to save stream on your camera roll.
YOUTUBE
YouTube is the 2nd leading search
engine
Video makes you 53X more likely to show
up on Google’s front search page (since
t...
QUICK TIPS
Record horizontally
Close with the call to action, don’t lead with it
Prep your video’s description, headline, ...
VINE
People consume Vines other places than the
app, watching them on Facebook, Twitter, or
even YouTube.
Although the company ...
The going rate for
Jerome Jarre’s
Vines is $25,000
PODCASTING NETWORKS
iTunes only houses over 250,000 podcasts
According to Edison Research, about 39
million Americans listened to a podcast la...
QUICK TIPS
Invest in good audio
Syndicate
Have a schedule!
PRODUCT HUNT
Product Hunt surfaces the best new
products, every day. It's a place for
product-loving enthusiasts to share and
geek out ...
GROWTHHACKERS
GrowthHackers is a community of
Growth-Focused Marketers
REDDIT
There’s a subreddit for everything!
Use Reddit to find key search words
and gather honest feedback.
(DON’T SPAM!)
TAKEAWAYS
DON’T GET OVERWHELMED
Patience & consistency wins everytime.
Start building your networks now.
Insanely good storytelling is a must.
Use the pla...
Wanna chat more?
@chelseahejny
chelseahejny@gmail.com
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
10 Social Platforms Every PR Maven Needs to Know
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10 Social Platforms Every PR Maven Needs to Know

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In June, I presented at Reno's PRSA luncheon. I talk all about the social networks and community-based platforms I think all PR pros and marketing folks should be paying attention to right now.

Published in: Marketing, Social Media

10 Social Platforms Every PR Maven Needs to Know

  1. 1. 10 SOCIAL PLATFORMS EVERY PR MAVEN NEEDS TO KNOW June 2015
  2. 2. #TechTen
  3. 3. I’m @chelseahejny
  4. 4. MEDIUM
  5. 5. Started in 2012 Founded by Twitter co-founders, Ev & Biz
  6. 6. How to Have a Popular Story on Medium (Medium “Recommendation” or Hustle)
  7. 7. INSTAGRAM
  8. 8. 300+ Million MAUS (MORE THAN TWITTER!) 14 % of drivers admit to checking Instagram while operating their vehicle
  9. 9. How to Be Popular on Instagram (Hashtags + Killer images + Commenting>Liking)
  10. 10. Interactions are highest on Instagram posts with 11+ hashtags
  11. 11. “If you take the time to comment on someone else’s profile, that person is more likely to come back to yours. People will not only comment on your photo if you comment on theirs, but they are 401% more likely to follow you in this case.” Neil Patel of QuickSprout
  12. 12. "For every one hundred likes I did on random photos of other users (whom I didn’t follow), I generated 21.7 likes on my photos and 6.1 more followers. I did not have to follow people back for this to work.” Neil Patel of QuickSprout
  13. 13. SNAPCHAT
  14. 14. Company valued at 15 BILLION dollars(!) 71% of Snapchat users are under 25 yr old
  15. 15. Don't be that person that only allows friends to send snaps.
  16. 16. Give people a reason to follow you ... like NARS!
  17. 17. MEERKAT & PERISCOPE
  18. 18. Meerkat came first Twitter owns Periscope Periscope is winning the app-store war
  19. 19. How are brands using live video streaming? Demos Events Product launches Interviews Behind-the-scenes access Exclusive performances
  20. 20. This used to be the case: Meerkat live-streams aren’t recorded anywhere and are genuinely a once-in-a-lifetime event. Periscope live-streams can only be accessed for 24 hours after the fact.
  21. 21. MEERKAT HACK: Include #Katch after the Meerkat you want to save and the software replies to your tweet with a YouTube link to where your video has been archived.
  22. 22. PERISCOPE HACK: In “settings” of the app, swipe right on “autosave broadcasts” to save stream on your camera roll.
  23. 23. YOUTUBE
  24. 24. YouTube is the 2nd leading search engine Video makes you 53X more likely to show up on Google’s front search page (since they make money when you create content)
  25. 25. QUICK TIPS Record horizontally Close with the call to action, don’t lead with it Prep your video’s description, headline, custom thumbnail and tags in advance -- YouTube considers these factors before upload
  26. 26. VINE
  27. 27. People consume Vines other places than the app, watching them on Facebook, Twitter, or even YouTube. Although the company hasn’t introduced advertising,brands pay the top Vine celebrities.
  28. 28. The going rate for Jerome Jarre’s Vines is $25,000
  29. 29. PODCASTING NETWORKS
  30. 30. iTunes only houses over 250,000 podcasts According to Edison Research, about 39 million Americans listened to a podcast last month, up from 12 percent in 2013 and 9 percent in 2008.
  31. 31. QUICK TIPS Invest in good audio Syndicate Have a schedule!
  32. 32. PRODUCT HUNT
  33. 33. Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
  34. 34. GROWTHHACKERS
  35. 35. GrowthHackers is a community of Growth-Focused Marketers
  36. 36. REDDIT
  37. 37. There’s a subreddit for everything! Use Reddit to find key search words and gather honest feedback. (DON’T SPAM!)
  38. 38. TAKEAWAYS
  39. 39. DON’T GET OVERWHELMED
  40. 40. Patience & consistency wins everytime. Start building your networks now. Insanely good storytelling is a must. Use the platform personally to do social listening.
  41. 41. Wanna chat more? @chelseahejny chelseahejny@gmail.com

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