10 SOCIAL PLATFORMS
EVERY PR MAVEN NEEDS TO KNOW
June 2015

#TechTen

I’m @chelseahejny

MEDIUM

Started in 2012
Founded by Twitter co-founders, Ev & Biz

How to Have a Popular Story on Medium
(Medium “Recommendation” or Hustle)

INSTAGRAM

300+ Million MAUS (MORE THAN TWITTER!)
14 % of drivers admit to checking Instagram
while operating their vehicle

How to Be Popular on Instagram
(Hashtags + Killer images + Commenting>Liking)

Interactions are highest on Instagram posts
with 11+ hashtags

“If you take the time to comment on someone else’s
profile, that person is more likely to come back to
yours. People will not only comment on your photo
if you comment on theirs, but they are 401% more
likely to follow you in this case.”
Neil Patel of QuickSprout

"For every one hundred likes I did on random
photos of other users (whom I didn’t follow), I
generated 21.7 likes on my photos and 6.1 more
followers. I did not have to follow people back for
this to work.”
Neil Patel of QuickSprout

SNAPCHAT

Company valued at 15 BILLION dollars(!)
71% of Snapchat users are under 25 yr old

Don't be that person that
only allows friends to send
snaps.

Give people a reason to follow you
... like NARS!

MEERKAT & PERISCOPE

Meerkat came first
Twitter owns Periscope
Periscope is winning the app-store war

How are brands using live video streaming?
Demos
Events
Product launches
Interviews
Behind-the-scenes access
Exclusive performances

This used to be the case:
Meerkat live-streams aren’t recorded anywhere and are
genuinely a once-in-a-lifetime event.
Periscope live-streams can only be accessed for 24
hours after the fact.

MEERKAT HACK:
Include #Katch after the Meerkat you want to save and
the software replies to your tweet with a YouTube link to
where your video has been archived.

PERISCOPE HACK:
In “settings” of the app, swipe right on “autosave
broadcasts” to save stream on your camera roll.

YOUTUBE

YouTube is the 2nd leading search
engine
Video makes you 53X more likely to show
up on Google’s front search page (since
they make money when you create
content)

QUICK TIPS
Record horizontally
Close with the call to action, don’t lead with it
Prep your video’s description, headline, custom
thumbnail and tags in advance -- YouTube considers
these factors before upload

VINE

People consume Vines other places than the
app, watching them on Facebook, Twitter, or
even YouTube.
Although the company hasn’t introduced
advertising,brands pay the top Vine
celebrities.

The going rate for
Jerome Jarre’s
Vines is $25,000

PODCASTING NETWORKS

iTunes only houses over 250,000 podcasts
According to Edison Research, about 39
million Americans listened to a podcast last
month, up from 12 percent in 2013 and 9
percent in 2008.

QUICK TIPS
Invest in good audio
Syndicate
Have a schedule!

PRODUCT HUNT

Product Hunt surfaces the best new
products, every day. It's a place for
product-loving enthusiasts to share and
geek out about the latest mobile apps,
websites, hardware projects, and tech
creations.

GROWTHHACKERS

GrowthHackers is a community of
Growth-Focused Marketers

REDDIT

There’s a subreddit for everything!
Use Reddit to find key search words
and gather honest feedback.
(DON’T SPAM!)

TAKEAWAYS

DON’T GET OVERWHELMED

Patience & consistency wins everytime.
Start building your networks now.
Insanely good storytelling is a must.
Use the platform personally to do social listening.

Wanna chat more?
@chelseahejny
chelseahejny@gmail.com