What can you do to make a local business rank higher in Google? Google Places is pulling together a multitude of elements like map data, business directory listings, reviews from sites like TripAdvisor, Qype, OurLocal, and more. Be sure to entice local influencers for your geographical niche and industry, and become an expert in your neighborhood. Leave no building/car park/shipping depot unturned - list all of them in Google Maps and proudly display at least 5 quality images with Exif geocoding data of each location. And for the record, each council decides the centre of their towns and cities, the Ordnance Surveys has no say.