Art Direction: COPYWRITING: Chelsie Ellingson Lizz WeidenbachCLIENT: LINUS is a new company that has virt- ly no brand awareness. The French inspired Utilitarian and cruiser models differentiate LINUS from other bicycle manufactures.MESSAGE: Riding a French inspired LINUS bicycle pro- vides you with an easy way to enjoy your leisure time while allowing you to express a unique french style.CONCEPT: We will use French New Wave inspired illus- trations and popular French language to rep- resent the 50’s & 60’s French design of the LINUS bicycle.
Body Copy Art Direction: Photography: Chelsie Ellingson Eleza SnortlandCLIENT: City Harvest - A non-profit organization working to solve New York Cities Hunger.MESSAGE: With City Harvest, you can provide a four- star meal to a low income family that can not afford anything but can goods and fast food.CONCEPT: To encourage donations, we will compare the poor quality food that struggling New York- ers eat, to the “real” lunches City Harvest provides by placing four-star meals in fast food packaging.
FOR SOME,EVERY MEALCOMES IN A can.OPEN SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
MAIN ENTREESSHOULDN’T COME frozen.UNWR AP SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
WRAPPINGIS FOR GIFTS,NOT meals.UNCO VER SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
THIS MAY BE A surprise to youBUT FOR THOUSANDS OF BU TH IS MA NEW OR THOsurpr TFNEW YORKERS YB EA EV ER YM CO EA L YOR USANisDeSto you ME KEVERY MEAL COMES IN A BOX S IN ER OF AB S OX SIMPLY ADD $5 to your tab & TREAT SOMEONE TO THIS FOUR-STAR MEAL & SIM PLY FOUTREAT SAODMDE$5 to R-S ONE Tyour t TAR O THISab Cit yH MEA L arv CityHarvest.Org est. Org
TREAT SOMEONE TREAT SOMEONE to a four-star lunch FOR THE PRICE OF C9 to a four-star lunch FOR THE PRICE OF C9 MENUAPPETIZERSA taste of City HarvestMAIN ENTREEThe core of the organizationDESSERTOur sweetest accomplishmentsPICK UP THE TABTreat someone to lunch
Art Direction: Copywriting: Chelsie Ellingson Toni Gnasdoskey Mission Blue is a nonprofit partnershipCLIENT: dedicated to the conservation of what founder Sylvia Earle calls the “blue heart of this planet”.The organization’s mission is to raise public awareness and inspire people to care about the ocean by demonstrating the need for marine protected hopespots.MESSAGE: Establishing Hope Spots preserves the ocean ecology that all life depends on.CONCEPT: The Ocean supports life, and she is dying. We will convey the need to save the ocean through passionate copy influenced by Syl- via Earle’s urgent plea, paired with imagery that inspires hope.