Capstone portfolio draft1

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A collection of my school projects.

They are all a work in progress

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Capstone portfolio draft1

  1. 1. ChelsieEllingson
  2. 2. LINUS BICYCLES ADVANCED COPY
  3. 3. Art Direction: COPYWRITING: Chelsie Ellingson Lizz WeidenbachCLIENT: LINUS is a new company that has virt- ly no brand awareness. The French inspired Utilitarian and cruiser models differentiate LINUS from other bicycle manufactures.MESSAGE: Riding a French inspired LINUS bicycle pro- vides you with an easy way to enjoy your leisure time while allowing you to express a unique french style.CONCEPT: We will use French New Wave inspired illus- trations and popular French language to rep- resent the 50’s & 60’s French design of the LINUS bicycle.
  4. 4. CITY HARVESTadvanced ad capmaigns
  5. 5. Body Copy Art Direction: Photography: Chelsie Ellingson Eleza SnortlandCLIENT: City Harvest - A non-profit organization working to solve New York Cities Hunger.MESSAGE: With City Harvest, you can provide a four- star meal to a low income family that can not afford anything but can goods and fast food.CONCEPT: To encourage donations, we will compare the poor quality food that struggling New York- ers eat, to the “real” lunches City Harvest provides by placing four-star meals in fast food packaging.
  6. 6. FOR SOME,EVERY MEALCOMES IN A can.OPEN SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
  7. 7. MAIN ENTREESSHOULDN’T COME frozen.UNWR AP SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
  8. 8. WRAPPINGIS FOR GIFTS,NOT meals.UNCO VER SOMETHING GREATER TREAT SOMEONE TO A REAL LUNCH
  9. 9. THIS MAY BE A surprise to youBUT FOR THOUSANDS OF BU TH IS MA NEW OR THOsurpr TFNEW YORKERS YB EA EV ER YM CO EA L YOR USANisDeSto you ME KEVERY MEAL COMES IN A BOX S IN ER OF AB S OX SIMPLY ADD $5 to your tab & TREAT SOMEONE TO THIS FOUR-STAR MEAL & SIM PLY FOUTREAT SAODMDE$5 to R-S ONE Tyour t TAR O THISab Cit yH MEA L arv CityHarvest.Org est. Org
  10. 10. TREAT SOMEONE TREAT SOMEONE to a four-star lunch FOR THE PRICE OF C9 to a four-star lunch FOR THE PRICE OF C9 MENUAPPETIZERSA taste of City HarvestMAIN ENTREEThe core of the organizationDESSERTOur sweetest accomplishmentsPICK UP THE TABTreat someone to lunch
  11. 11. TARGET CATALOGUE art direction
  12. 12. Art Direction: Photography: Chelsie Ellingson Eleza SnortlandCLIENT: Target end of the summer catalogue.
  13. 13. For more End of the Summer GOODBUYS visit: Target.com
  14. 14. SEAGRAM’S GIN DESIGN LAYOUT
  15. 15. Art Direction: Copywriting:Chelsie Ellingson Chelsie Ellingson CLIENT: Seagram’s Extra Dry Gin
  16. 16. MISSION BLUEADVERTISING CAMPAIGNS
  17. 17. Art Direction: Copywriting: Chelsie Ellingson Toni Gnasdoskey Mission Blue is a nonprofit partnershipCLIENT: dedicated to the conservation of what founder Sylvia Earle calls the “blue heart of this planet”.The organization’s mission is to raise public awareness and inspire people to care about the ocean by demonstrating the need for marine protected hopespots.MESSAGE: Establishing Hope Spots preserves the ocean ecology that all life depends on.CONCEPT: The Ocean supports life, and she is dying. We will convey the need to save the ocean through passionate copy influenced by Syl- via Earle’s urgent plea, paired with imagery that inspires hope.
  18. 18. Chelsie Ellingson CHEZ.DESIGNS@GMAIL

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