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Our apps, they need a changing - Mobile Conference Brussels

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A talk at Mobile Conference Brussels talking about trends in apps, and what to do to battle the decline of app downloads and to increase app usability.

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Our apps, they need a changing - Mobile Conference Brussels

  1. 1. Our apps, they need a-changing! Chris Heilmann, Mobile Convention, Brussels, 27/11/2014
  2. 2. Chris Heilmann @codepo8
  3. 3. Mobile trends
  4. 4. iOS controls most of the high-end device market ! Android almost every other area ! Windows Phone gains developer interest, but not users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  5. 5. IDC: Smartphone OS Market Share, Q2 2014
  6. 6. IDC: Smartphone OS Market Share, Q2 2014
  7. 7. 255 million units shipped Nearly 85% of the market share IDC: Smartphone OS Market Share, Q2 2014
  8. 8. Android fragmentation Android Fragmentation Visualized (August 2014)
  9. 9. 18,796 Distinct Android devices (11,868 last year)
  10. 10. 43% Samsung
  11. 11. 20.9% KitKat 43% Samsung
  12. 12. Developer climate
  13. 13. Programming languages, Mobile app developers HTML5 42 Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Other 27 C# 23 Objective-C 24 C/C++ 26 Java (Android) 38
  14. 14. 47% of iOS developers, 42% of Android developers ! use something other than the native language Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  15. 15. Android iOS Windows Phone BlackBerry 10 Others Platform priority Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 13% 3% 10% 32% 42%
  16. 16. No of platform targets Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 2.9 2.175 1.45 0.725 0 July 2013 July 2014
  17. 17. App revenue Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Haves 12% Strugglers 19% Poverty stricken 22% Have nothings 47% < $100 $10,000 … $1000 … $10,000 $100 … $1000
  18. 18. Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  19. 19. Games dominate app store revenues, yet most games developers struggle ! 33% of developers make games 57% of those games make less than $500 per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  20. 20. Target users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 70 52.5 35 17.5 0 Targets consumers Targets professionals Targets enterprise
  21. 21. Developers who target enterprises: ! Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  22. 22. Third party tools are a critical part of successful app businesses ! The more tools a developer uses, the more money they make Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  23. 23. Apps and the things they do for us.
  24. 24. Men Women Guardian - Women taking the lead when it comes to mobile App types & usage 50 37.5 25 12.5 0 Health Entertainment Lifestyle Social networking Games
  25. 25. Business Insider/Flurry
  26. 26. Business Insider/Flurry
  27. 27. An ebbing rush of apps… https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for- Download http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
  28. 28. IT ALL JUST WORKS!
  29. 29. https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for- Download Quartz - These are the 25 most popular mobile apps in America
  30. 30. Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration. http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/ “
  31. 31. Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16. “ http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
  32. 32. There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors— probably because games tend to spike in popularity and then decline. http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/ “
  33. 33. In other words, people are already busy (or addicted)… Like, follow, upvote,! comment, connect,! endorse, watch ! movie, fill survey,! follow, ban, invite,! try out, click, ! download, upload,! verify…!
  34. 34. …and people are satisfied.
  35. 35. Platform offerings
  36. 36. Seamless data retention and syncing
  37. 37. Single location service aggregation
  38. 38. Automatic updates and notifications
  39. 39. Natural service integration
  40. 40. This comes at a cost…
  41. 41. Today's new iPad Air 2 experience consists of 23 or more steps and no less than three iCloud services (iCloud, iCloud Drive, & iCloud Keychain). http://www.lukew.com/ff/entry.asp?1937
  42. 42. In contrast, today's new Android Nexus experience consists of only 8 steps but with a mandatory 234MB update (some things don't change). http://www.lukew.com/ff/entry.asp?1937
  43. 43. What’s next?
  44. 44. Wearables…
  45. 45. Android Wear
  46. 46. Apple wearables
  47. 47. Microsoft wearables
  48. 48. Samsung Galaxy Gear S
  49. 49. IOT, Smart*
  50. 50. There is no screen, only data and messages going back and forth…
  51. 51. Emerging markets
  52. 52. World Wide Web(ish)…
  53. 53. IDC: Worldwide Smartphone Forecast by Region
  54. 54. http://www.android.com/one/
  55. 55. Google Plans to Spend ~$1 Billion on Android One in India
  56. 56. Future strategies
  57. 57. Let’s rethink our mobile strategy and apply web goodness… https://www.youtube.com/watch?v=CrcAPan028Y
  58. 58. The future won’t have flying cars and limitless connectivity.
  59. 59. Online/offline is _so_ not a binary state…
  60. 60. Online/offline is _so_ not a binary state…
  61. 61. Build apps that deliver! Do work offline Do interact with the platform (payment, login) Don’t ask for more than you need. Do use the technology that delivers the best result (native controls, web views for simple data maintenance) Aim for atomic updates Build a service, not an app for a certain platform or form factor. Things move fast.
  62. 62. Let’s make things beautiful! If you enable people world-wide to get a good experience and solve a problem they have, I like it. The technology you use is not the important part. How much you lock them in is. Don’t lock people in. Christian Heilmann
  63. 63. Thank you! Chris Heilmann christianheilmann.com @codepo8 chris.heilmann@gmail.com

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