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Just days before the app-ocalypse? - Native Summit Keynote

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In this keynote of the Native Summit in London, England Chris Heilmann of Mozilla shows current insights into the mobile space and challenges of the near future.

Published in: Mobile, Internet

Just days before the app-ocalypse? - Native Summit Keynote

  1. Just days before the app-ocalypse? Chris Heilmann, Native Summit, London, 09/09/2014
  2. Chris Heilmann @codepo8
  3. Mozilla is a global non-profit dedicated to putting you in control of your online experience and shaping the future of the Web for the public good
  4. Oh great, another angry web guy…
  5. Let’s talk market research and some interesting trends…
  6. Mobile phone trends
  7. iOS controls most of the high-end device market ! Android almost every other area ! Windows Phone gains developer interest, but not users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  8. IDC: Smartphone OS Market Share, Q2 2014
  9. IDC: Smartphone OS Market Share, Q2 2014
  10. 255 million units shipped Nearly 85% of the market share IDC: Smartphone OS Market Share, Q2 2014
  11. Android fragmentation Android Fragmentation Visualized (August 2014)
  12. 18,796 Distinct Android devices (11,868 last year)
  13. 43% Samsung
  14. 20.9% KitKat 43% Samsung
  15. Android Screen Sizes iOS Screen Sizes
  16. Developer climate
  17. Programming languages, Mobile app developers HTML5 42 Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Other 27 C# 23 Objective-C 24 C/C++ 26 Java (Android) 38
  18. 47% of iOS developers, 42% of Android developers ! use something other than the native language Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  19. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  20. Android iOS Windows Phone BlackBerry 10 Others Platform priority Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 13% 3% 10% 32% 42%
  21. No of platform targets Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 2.9 2.175 1.45 0.725 0 July 2013 July 2014
  22. App revenue Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Haves 12% Strugglers 19% Poverty stricken 22% Have nothings 47% < $100 $10,000 … $1000 … $10,000 $100 … $1000
  23. Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  24. Games dominate app store revenues, yet most games developers struggle ! 33% of developers make games 57% of those games make less than $500 per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  25. Target users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 70 52.5 35 17.5 0 Targets consumers Targets professionals Targets enterprise
  26. Developers who target enterprises: ! Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  27. Third party tools are a critical part of successful app businesses ! The more tools a developer uses, the more money they make Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  28. Apps and the things they do for us.
  29. Men Women Guardian - Women taking the lead when it comes to mobile App types & usage 50 37.5 25 12.5 0 Health Entertainment Lifestyle Social networking Games
  30. Business Insider/Flurry
  31. Business Insider/Flurry
  32. An ebbing rush of apps… https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for- Download http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
  33. IT ALL JUST WORKS!
  34. https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for- Download Quartz - These are the 25 most popular mobile apps in America
  35. Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration. http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/ “
  36. Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16. “ http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
  37. There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors— probably because games tend to spike in popularity and then decline. http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/ “
  38. Netflix is the top app that requires a subscription. Its 28 million unique visitors represent more than 75% of its US streaming subscriber base, including trial members. http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/ “
  39. In other words, people are already busy (or addicted)… Like, follow, upvote,! comment, connect,! endorse, watch ! movie, fill survey,! follow, ban, invite,! try out, click, ! download, upload,! verify…!
  40. …and people are satisfied.
  41. Single location service aggregation
  42. Automatic updates and notifications
  43. Seamless data retention and syncing
  44. Natural service integration
  45. So, what now?
  46. It is good to be prepared
  47. Android Wear
  48. This afternoon - something
  49. This afternoon - something
  50. IOT
  51. Emerging markets
  52. World Wide Web(ish)…
  53. IDC: Worldwide Smartphone Forecast by Region
  54. IDC: Smartphone Average Selling Price
  55. Intex Cloud FX 1,999 Rupees ~ 25 Euro Firefox OS 1.0 GHz processor 128 MB RAM expandable memory of up to 4GB. Dual-SIM Bluetooth Wi-Fi
  56. The Spice Fire One Mi – FX 1 2,299 Rupees ~ 29 Euro 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 1.3MP primary camera + 0.3 MP front camera.
  57. Going very local!
  58. Enabling local talent
  59. Google Plans to Spend ~$1 Billion on Android One in India
  60. Future strategies
  61. The future won’t have flying cars and limitless connectivity.
  62. “Inspired” concept ideas… http://ovens.reviewed.com/news/in-the-future-anything-can-be-a-cooktop
  63. Web based data services.
  64. Think offline first!
  65. Be frugal with your resources.
  66. Go broad, deliver quickly and iterate.
  67. Chris Heilmann christianheilmann.com @codepo8 cheilmann@mozilla.com Thank you!

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