In the last year or so things changed drastically. Everybody uses an iPhone6, is connected 24/7 at high-speed without data caps, is healthy, has shiny teeth and loves spending money on your products. All you need to do is constantly innovate and you'll be a major success. The term for this is "the modern web". Another word for it is nonsense. There is a web people want and there is one that people use. We should start thinking about upgrading the one people use and stop chasing our own tail trying to mimick other environments.