Tech entrepreneurship and apps are hot topics and hint at a bright future for all of us: for techies to make money and get their products out and for people on their phones to get what they want and need in the most simple way possible. All of this is possible with technologies that are invisible under the hood. In this talk Chris Heilmann of Mozilla explains how to move tech solutions for the masses to the next level and reach and help the people a lot of current approaches haven't even heard of yet. Apps are not only for those who can afford the newest, coolest devices. They are for people, by people and we tend to forget that.