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  1. 1. Cissie Heffernan
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Although it includes a mix of genres, our documentary is most typical of the Expository genre. Images and archive material Intro - Voice-Over Expository documentaries use lots of Complying to the expository genre, we have Archive footage photographs and materials to support the a „voice of god‟ voiceover (heard but not We included some archive footage argument put forward in the voiceover. Weseen), which addresses the audience directly. of recent news reports to emphasise Conventionally, the voice over is found press cuttings from newspapers and how topical and controversial the authoritative, presenting the audience with scanned them in, and then edited them into issue of CCTV is. This is very typical of facts and figures to back up points . our documentary. We then edited the the genre. voiceover so it matched up with the clips to support and illustrate the argument.Stand-up interviews Anonymous Interview EditingA typical convention of the genre which we Another typical convention is the use of We used lots of short joining shots forhave complied to is the use of interviews anonymous interviews. Due to the secretive nature continuity, These shots link together allwith the public. As expository documentaries of expository documentaries, many include our points and interviews and providetend to be about current affairs, they usually anonymous interviews as the interviewee may not a visual to go with the voice over. Weget the views of the general public to make want to be identified because they are exposing also have edited these shots into theit more personal for the audience. something personal or secret. interviews to illustrate their points.
  3. 3. There are many similar documentaries which are made in the same style and which have inspired us. Dispatches Dispatches is a Channel 4 documentary series, which frequently broadcasts current affairs documentaries. I would classify our piece as a „current affairs documentary‟, as CCTV is a very relevant and controversial topic at the moment. As Dispatches covers issues such as politics, health. Religion, British society and the environment, we feel that our documentary could be included in a series of Dispatches as it seems to conform to them. „Dispatches: Train Journey from Hell‟ Our documentary http://www.youtube.com/watch?v=kPI5tR1G-m8 „Dispatches: BP: In Deep Water”‟ http://www.channel4.com/programmes/dispatches/4od#3176547 We used lots of screenshots for example BBC news, Crime watch, Screenshots of internet sites (YouTube) helping and Guardian Online. This was to to show that the issue is topical. show how controversial and topical CCTV is. We used a similar anonymous shot An anonymous shot to hide the „Dispatches: Britain‟s Secret Fat Cats‟ interviewees identity because he was to hide the identity of a pupil.http://www.channel4.com/programmes/dispatches/4od#3173562 a worker from BP who was exposing something about the company. We also used an establishing shot of the school to introduce the Establishing shots are used to show interview. where the action will take place. On location interviews Location interviews are used to illustrate what the interviewee is talking about Short clips of busy crowds are used. We used busy street shots to break up the interviews, establish a setting and to add some variety to the angles. Shots of the public gives the impression that it is an issue which involves the public directly.
  4. 4. How effective is the combination of your main product and ancillary texts? Our target audience is quite varied. The style and topic of our documentary would appeal to adults as it is very factual and to the point. However, we talk a lot about the use of CCTV in schools, which would appeal to younger viewers as they could relate to it. Therefore, we have tried to make our advertising pack appeal to a wide ranger of people – the young and the old. We tried to make posters which appealed to a wide audience. We want to attract everyone to our documentary, so we chose simple layouts which attracted attention thoughMy magazine article is aimed at older audiences, as it the use of striking colourshas lots of text and is very informative. It uses colours (red, white and black). Thewhich are subtle and sophisticated so it would mostly colour scheme isattract a more mature audience. This article would be sophisticated andfound in a magazine aimed at adults, as this isn‟t the probably wouldn‟t appealtype of article which would appear in a celebrity to young children. Asgossip magazine or a magazine targeted at children. CCTV is an issue whichIt talks about CCTV in schools so it might appeal to effects everyone, we thinkparents with children of school age. that everyone could find bits of it interesting.
  5. 5. Meanings and Messages This question is introduces the audience to the topic and makes the audience think about it before they‟ve watched the documentary. Also we address the audience directly, which tells the audience that the documentary will be relevant to them personally. British Flag –The same font gives theand colour The picture of impression thatscheme is used someone stealing all of Britain isthroughout our from a shop underadvertising pack. illustrates a positive surveillanceThe felt the use of CCTV. It also and tellscolours red and acts as a king of viewers thatblack suited our warning to the this is adocumentary as public. It introduces documentarythey look quite a main theme of the about Britain.foreboding and documentary –threatening, but crime.also eye catching We included a smart phone barcode, which enables viewersto draw viewers in. with compatible phones to scan the code which would then take them to the documentaries website. We only put this on the bus stop advert because people would be more likely to spend a longer time looking at it and may want some entertainment while they wait for the bus.
  6. 6. I have found a professional magazine article on My Magazine - the internet and compared it with mine to check that mine conforms to typical conventions. Photographs illustrating points in the article Information boxes to engage the read and present facts in a clear, easy to read way. Advertisements for a product/ documentary to try and sell the products. Eye catching titles and a short introduction in big bold writing. These draw readers attention to the article and gives them a quick look into what the article will beImportant quotes are about. enlarged and coloured toemphasise and draw attention to them to keep the reader engaged.
  7. 7. Examples of professional media products Logos of theQuestions channelwhich addressthe viewerdirectly toinvolve them Time andon a personal date detailslevel.
  8. 8. What have you learned from your audience feedback? “I really liked the music and it was typical of a documentary” From our audience feedback we could see that “Some of the effects we needed to make a few changes. Nearly all of our audience said that the volume of our voice seemed a bit over needed to be louder. Unfortunately we don‟t monotonous and the “I liked how you used have time to re-record this, but we have turned interview is a bit too down the music to make it less obvious. We had newspaper cuttings long” mixed comments about the transitions, with some and news reports” people really liking how smooth and effective the transitions were, and others saying they were a bit“some of the interviews monotonous. We have left these as they are probably a matter of opinion. Lots of people said went on too long” that the interview with Mr Scully went on too long, “I liked how smoothly and when we observed the audience watching it everyone seemed to loose interest by the end of edited it was” his interview. With this in mind, we have now “the voice over was quite made his interview shorter. quiet so the music drowned it out a bit” “I liked the content and the transitions that you used” “the voice over was a bit hard to hear”
  9. 9. How did you use media technologies in the construction and research, planning and evaluation stages?Planning & Researching Slideshare I used this to find I used Blogger.com to enabled me to Similarly to Youtube I I used Windows Movie I used timerime.com I used upload videos to research create my blog as I worditout.com to used this to watch other Maker to practise editing to create a timeline PowerPoint other existing used this last year so I make a word cloud documentaries for and put little clips know it was effective about the history of presentations to documentaries which illustrated my inspiration together for my blog. and easy to use. documentaries. my blog ideasConstruction We edited our footage We used GarageBand We used a „Yeti‟ We used an Apple We used Kodak HD in iMovie to create a to make the music for microphone to record the We used a tripod to MacBook to edit all camera to film our professional effect our documentary voice over to produce a keep the shots steady. our work. documentary. clear, professional sound
  10. 10. Construction cont. We used Photoshop to I used PhotoImpact I used screen grabber to I used a scanner to scan We used a Nikon digital I used Microsoft create our supporting whilst making my print screen shots to put on the press cuttings in camera to take some Publisher to make my piece (the advertising magazine article to edit my blog and to use in my of the still shots magazine article pack) photos evaluation.Evaluation I used the search engine Google to find I used Microsoft PowerPoint out information and I used word to draft my to make my evaluation research similar ideas presentation products