Pro LinkedIn Tips for Pro Bloggers

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If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.

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Pro LinkedIn Tips for Pro Bloggers

  1. Pro LinkedIn Tips for Pro Bloggers Pro LinkedIn Tips for Pro Bloggers Presented by Connie Chan Wang at #BlogHerPRO 2013 Photo Credit: Flickr/ThomasHawk
  2. Today’s Agenda  Overview of LinkedIn  Why you should spend more time on LinkedIn  18 pro LinkedIn tips for pro bloggers 2
  3. Overview of LinkedIn
  4. LinkedIn’s Mission: Connect the world’s professionals to make them more productive and successful 4
  5. 1 of every 3 professionals on the planet is LinkedIn 5
  6. 200,000+ 238MM+ professionals join daily 200 144 87 53 31 1 4 7 2004 2005 2006 16 2007 2008 2009 2010 2011 2012 57% 32% in page views y/y 2013 in monthly members y/y growth growth 6
  7. Content is our core BRANDS 6X More engagement with content vs jobs 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections 7
  8. 238 million minds. One aspirational mindset. Spend Time Invest Time Personal Networks Professional Networks Top 3 types of content expected1 Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs 1 – The Mindset Divide research study, TNS, September 2012 8
  9. Why you should spend more time on LinkedIn
  10. Bloggers on LinkedIn By the numbers 58,213 members with “Blogger” in their title 1 million+ members with blogging in profile 5,229 groups for bloggers 10
  11. Why you should invest in LinkedIn Establish yourself as an expert Build a powerful network Connect with decision makers SEO optimized 11
  12. 18 pro LinkedIn tips for pro bloggers
  13. 1. Profile: Add a profile photo You’re 7x more likely to be viewed
  14. 2. Profile: Customize your headline Leverage prime real estate to market yourself 14
  15. 3. Profile: Add your blog to Website section Drive attention to your blog 15
  16. 4. Profile: Connect your Twitter account Give people more insight into your capabilities & expertise 16
  17. 5. Profile: Customize your public profile URL Share this URL on your blog, business cards, and more 17
  18. 6. Profile: Add rich media in Summary & Experience More than 2.5 million pieces of rich media have been added 18
  19. 7. Profile: Add Skills and Expertise More than 2 billion endorsements given 19
  20. 8. Profile: Ask for recommendations Empower your readers to be your evangelists 20
  21. 9. Share: Post Status Updates Share relevant content to stay top of mind 21
  22. 10. Share: Add the InShare button to your blog More than 1.3 million publishers have added InShare Developers.linkedin.com 22
  23. 11. Network: Join and participate in Groups Grow your network while building your brand 23
  24. 12. Network: Use Advanced Search Filter by company, function, skills, and more 24
  25. 13. Knowledge: Follow Social Media Channel on Pulse Get the latest news and trends on social media 25
  26. 14. Knowledge: Follow social media Influencers Get inspiration from the experts 26
  27. 15. Brand: Build your presence on Slideshare Tap into existing audience of 60 million monthly unique visits 27
  28. 16. Brand: Create a LinkedIn Company Page Increase your visibility with status updates, products & services 28
  29. 17. Paid: Sponsor LinkedIn Company Page Updates Surface relevant content for your ideal audience on LinkedIn 29
  30. 18. Paid: Invest in LinkedIn Ads Reach future members of your community 30
  31. How many pro tips are you using?
  32. Connect with me www.linkedin.com/in/conniechanwang @cheesycons 32

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