How to Use LinkedIn to Build Your Career

1. How to Use LinkedIn to Build Your Career APEX Workshop June 2014

3. ©2013 LinkedIn Corporation. All Rights Reserved. Meet LinkedIn  Over 300 million global professionals  3 million+ company profiles  Executives from every Fortune 500 company  66% outside the U.S.  200+ countries ©2014 LinkedIn Corporation. All Rights Reserved.

5. ©2013 LinkedIn Corporation. All Rights Reserved. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform

7. ©2013 LinkedIn Corporation. All Rights Reserved. Agenda Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job ©2014 LinkedIn Corporation. All Rights Reserved. Stay top-of-mind: Increase your visibility

13. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 1: Develop a strong, keyword-aware headline  Client-focused, Big Idea Salesperson  Recent Ohio State Honors Grad and Publishing Intern  IT Project Manager Seeking New Opportunity  Senior Public Relations and Internal Communications Executive ©2014 LinkedIn Corporation. All Rights Reserved.

21. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 6: Tie LinkedIn to your other efforts Jane Doe (800) 555-1234 Jane.Doe@xyz.com Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe ©2014 LinkedIn Corporation. All Rights Reserved.

23. ©2013 LinkedIn Corporation. All Rights Reserved. Eric Kuhnn 811 Hay St. San Jose, CA - 650-555-1234 EricKuhnn@xyzco.com - www.linkedin.com/in/erickuhnn Strategic Planning / Resource Allocation and Optimization / Process Improvements Relationship Management / Staff Development / Coaching and Mentoring OPERATIONS MANAGEMENT Operations and Management Strengths: • Process Redesign / Change Management • Project and Operations Oversight • Cost Analysis and Reporting • Policy and Procedure Development • Risk Management / Quality Control • Technology Assessment Operations Manager (2005-2009) PERSONAL EXPERIENCE Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting. Tie LinkedIn to your other efforts ©2014 LinkedIn Corporation. All Rights Reserved.

30. ©2013 LinkedIn Corporation. All Rights Reserved. How to get involved in groups Coby Sexton Vanessa Sun likes this discussion by Jim Miller including Michael Vansey and Richard Dwelling Jim Miller started a discussion: Brian Cummi ngs Joe M cG wi n - Explore the Manager’s Choice panel - Check the Jobs tab for open positions - Use the Search tab to find topics of interest ©2014 LinkedIn Corporation. All Rights Reserved.

39. ©2013 LinkedIn Corporation. All Rights Reserved.  Recruiters  Peers in your field  Leaders in your field  Friends and coworkers  Contacts from your past Reach out to someone who viewed your profile ©2014 LinkedIn Corporation. All Rights Reserved.

40. ©2013 LinkedIn Corporation. All Rights Reserved. Richard’s Richard, Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe. Thank you again for your interest and please let me know if I may send you any additional information. Richard isRichard: Interested in IT support positions Reaching out to a recruiter ©2014 LinkedIn Corporation. All Rights Reserved.

56. ©2013 LinkedIn Corporation. All Rights Reserved. Visibility strategy  Show up on people’s feeds with timely, relevant status updates  Do “small goods”  Turn LinkedIn group participation into one-on-one networking relationships ©2014 LinkedIn Corporation. All Rights Reserved.

57. ©2013 LinkedIn Corporation. All Rights Reserved. Show up: Update your status at least 3x/week ©2014 LinkedIn Corporation. All Rights Reserved. Heading to the APEX social media event tonight. Will I see you there?

62. ©2013 LinkedIn Corporation. All Rights Reserved. Craft an engaging, personalized message Steve Capcerich RE: Great List of Resources for Job Seekers Steve, Thanks for posting this link – lots of great reads here! I noticed in your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch? ©2014 LinkedIn Corporation. All Rights Reserved.

63. ©2013 LinkedIn Corporation. All Rights Reserved. Summary Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job ©2014 LinkedIn Corporation. All Rights Reserved. Stay top-of-mind: Increase your visibility

64. ©2013 LinkedIn Corporation. All Rights Reserved. Job Seeker Premium premium.linkedin.com/jobsearch/ ©2014 LinkedIn Corporation. All Rights Reserved. • Become a featured Applicant • Get insights into your applications • Network in an exclusive group • Add a badge to your profile • Use InMails to contact decision makers • Access salary data

How to Use LinkedIn to Build Your Career

Connie Chan Wang

How to Use LinkedIn to Build Your Career