How to Use LinkedIn to Build Your Career

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This is a workshop I gave to young professionals in Los Angeles in partnership with the Asian Professional Exchange (APEX). More info at: http://apex.org/main/event/4530#.U5PNVJSwK4V. I also published a LinkedIn post with tips for your profile - check it out at https://www.linkedin.com/today/post/article/20140624184011-10901037-what-you-re-doing-wrong-on-your-linkedin-profile.

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  • I recently met a member who calls LinkedIn her secret career weapon. I’m a Trojan so it pains me to promote a Bruin so publicly but her story is just too good.

    Currently Mei is a VP of Marketing at Conde Nast, publisher of

    In fact, Mei Lee InMailed our CEO to tell him that she found 8 career-building opportunities on LinkedIn, not just jobs, but opportunities to serve on a corporate board, consulting gigs, speaking opportunities, etc.

    Throughout today’s workshop, you’ll hear me talk about how Mei used LinkedIn and the tips I’ll share with you today to build her career.
  • Here is our agenda for today’s one-hour webinar.

    READ

    Then we’ll break about 5 to 7 minutes before the end of the webinar to answer some of your questions.
  • First, we’re going to spend some time talking about how LinkedIn can help you enhance your professional image, also known as your personal brand, which is an essential component of a successful job search.
  • First, we’re going to spend some time talking about how LinkedIn can help you enhance your professional image, also known as your personal brand, which is an essential component of a successful job search.
  • First, we’re going to spend some time talking about how LinkedIn can help you enhance your professional image, also known as your personal brand, which is an essential component of a successful job search.
  • One of Mei’s secrets to success in using LinkedIn is that she always keeps her LinkedIn profile updated, even when she’s not looking for a job. This is how opportunities find her vs her having to proactively look for opportunities.
  • What better way to impress a recruiter than to have a professional networking profile be the first search result for your name?

    Many recruiters and hiring managers immediately look up job candidates on Google after receiving their resumes because they want to get a fuller picture of who the candidate is before deciding to contact them.

    You can control what they find by building a strong and effective LinkedIn profile.
  • Professional Headline is a prime keyword (SEO) area.

    Your choice depends on how openly you are job hunting.

    Look at job postings for the positions you want and match your headline to those titles or important keywords in those listings.

    Also, look at people who have the jobs you want and see how they present themselves.

    Here are some examples of strong headlines for people in various career stages, industries and for those job hunting both publicly and privately.

  • Another important element of a job seeker’s profile is to collect recommendations.

    Recruiters tell me that they are most impressed by LinkedIn recommendations from former managers or direct supervisors. Colleagues and friends are nice, but not as impactful.

    Recommendations are also best when they are specific. Ask recommenders to write about one of your skills or their experience working with you on a particular project. You want to avoid having multiple, generic, “Steve is a great employee” recommendations.
  • First, we’re going to spend some time talking about how LinkedIn can help you enhance your professional image, also known as your personal brand, which is an essential component of a successful job search.
  • When you are in Edit Profile mode, you can find all of the optional sections you have not yet added to your profile on the right hand side of your screen.

    Optional sections include Languages you speak, Organizations you belong to, Honors and Awards you’ve won and many others. Of course you should only add the sections that will add value to your profile and those that relate to the jobs you are currently seeking.
  • One section that I do recommend all job seekers add to your profile is Volunteer Experience and Causes.

    Particularly if you have been out of work for a while, showing that you are active in volunteer efforts can impress an employer and demonstrate that you’ve been keeping your skills sharp.

    LinkedIn’s research also showed that 1 in 5 recruiters surveyed offered a job to candidate based on volunteer experience. This is a section not to overlook.
  • LinkedIn also allows you to display visual examples of your work on your profile.

    With this feature, you can add links to websites that feature your writing, upload presentations or documents that demonstrate the success of a recent project, or share videos you’ve made that showcase your skills.
  • Let’s look at how to do this.

    The two sections where you can add and display media in your profile are in your Summary section and any entry in the Experience section. When you are in “Edit Profile” mode, click on the box with the plus sign to add the media where you would like it to appear.
  • The more active you are in a group, the more value you’ll get out of it.

    Here is a screen shot of a typical university alumni association group.

    Three areas not to miss:

    Manager’s Choice – this area, which appears as scrolling discussions at the top of any Group page, will show you the top 10 discussions that the Manager of that group wants to highlight for members. These are often the conversations with the most participants and energy.

    Jobs – this area of a group is where members can post jobs to one another, and where the manager of the Group can filter in positions from the general LinkedIn job postings area that he or she thinks would be particularly of interest to members of that group.

    Finally, Search – by searching on topics that interest you or topics where you have expertise, you can pinpoint the discussions taking place in the group where you would learn the most or have the most insightful comments to add. You may strike up a conversation with another person, such as a recruiter or employed professional, who could become a helpful networking connection for your job search.
  • To find groups you might like to join, go into the main LinkedIn search box at the top center of your screen and type in a topic that interests you, such as Social Media. Then scroll down to the “Groups” area and LinkedIn will share some groups with that keyword or phrase.

    Another great way to find groups to join is to check out the LinkedIn profiles of people you admire and see what groups THEY belong to.
  • The third way to build your connections is to connect with people you want to build a relationship with.

    This includes:

    Recruiters
    Headhunters
    Industry leaders
    - Or anyone you think might lead to a job opportunity
  • Another way to build your connections is through LinkedIn’s “People You May Know” feature.

    You can find this area on the right side of your homepage, where LinkedIn will recommend potential connections based on your current connections, group memberships and the interests you’ve mentioned in your profile. You’ll automatically see 3 people featured here, but you can click “See More” to view a full list of possible connections.
  • You can also be proactive and use LinkedIn’s incredibly powerful Advanced search to find people.

    For example, let’s say you would like a position as an executive assistant to a CFO in the San Jose, CA, area. You’d like to research CFOs who might need new assistants and find people who are currently assistants to CFOs.

    Just entering those two simple details, LinkedIn will show you people who fit those criteria.
  • When you receive your results,

    You can simply search through and see what groups these people belong to and how they describe themselves in their profiles and use this information to help you improve your LinkedIn presence.

    You can see how you are connected to any of these people by a mutual connection who could make an introduction for you or by sharing a group.

    You can narrow these results further through the facets on the left side of the screen and see if any of these people attended your alma mater or have other things in common that might make it easier to reach out.

    or

    You can see who has the Open Link badge, which means they may be open to receiving unsolicited messages.
  • Next, as you reach out to connect with people, especially those you’ve never met, remember that it matters HOW you ask people for connections and for advice.

    On your screen is the generic LinkedIn connection request, but I think this is a mistake to send. As a job seeker you want to show that you are someone who is willing to go the extra mile, so you should spend a lot of time and thought when you reach out to people you don’t know.
  • Job Seekers can also make new connections by checking out the “Who’s Viewed Your Profile” area on LinkedIn. You can find this by rolling over the “Profile” heading at the top of LinkedIn.
  • When you click on this feature of LinkedIn, you can see the list of people who have viewed your profile.

    This information is vital to a job seeker. If your Profile is being viewed often, it can mean that…

    1.) Your profile is complete and has strong keywords in it, meaning it’s easily searched and found by others.

    2.) And/or that you are doing a great job of being active on LinkedIn – participating in Group Discussions, commenting on things others have said, or connecting with other LinkedIn users.

  • Here are a few types of people you may want to connect to after knowing they’ve checked you out:

    Recruiters. If a recruiter looks at your Profile, there’s a good chance that you’re being evaluated as a potential candidate for a job. Reaching out to that person with a friendly, polite message might help reinforce a positive impression.

    Peers in your field. People often look at others’ Profiles as a way to help them figure out how they might word their own. Getting in touch with a peer could be a great way to start a good networking relationship.

    Leaders in your field. If leaders in your field are looking at your Profile, they could be interested in finding talented workers for their teams. Contacting these leaders could allow you the opportunity to ask for an informational interview, thus giving you a foot in the door.

    Friends & coworkers. Maybe these people are new to LinkedIn or they’re just learning more about your career history. There could be ways to work together that neither of you knew about. Reach out and say hello!

    Contacts from your past. These could be former coworkers or bosses, friends from college or high school you may have lost touch with, or anyone from an earlier part of your life. Now might be a good time to catch up and reestablish your connection!
  • Now let’s say I’m still the IT professional, but I notice that a recruiter has viewed my Profile. First, I’d investigate that recruiter’s Profile. If I learn that this person has responsibility for technical recruiting, I am in luck. This would be a great person to contact.

    Next, I would introduce my message with a subject that specifically mentions what I am interested in.

    Again, I would open the message with an acknowledgement of the person, in this case, Richard, having looked at my Profile. Then, I’d move in to some specifics I know about Richard and his company to help him see I am serious about my inquiry.

    READ MESSAGE
  • So, let’s say I am someone new to IT who wants to get in to product management, and a leader in the field viewed my Profile. This leader, in our case, is Jane. After looking her up, too, I noted that she has quite a bit of experience and could really be a fantastic help in my quest for more information. In this case, it might be a good idea to send Jane an InMail.

    Before writing a word, I would look to see if my email is likely to be received a positively by looking in the area I have outlined in orange. This is where the potential recipient indicates what he or she is interested in being contacted about.

    Next, I would introduce my message with a Subject that specifically mentions what I am interested in.

    To open the message, I would make sure to mention that I noticed Jane looked at my Profile. This helps break the ice and could remind Jane why she looked at me in the first place. Then, I immediately explain what Jane and I have in common – we’re in the same field. Then I make my specific ask.

    READ MESSAGE

    Notice how the end of the message allows Jane to take whichever option is most convenient for her to continue contact. Also, this message offers my help as well – an important part of networking on LinkedIn. If you can give as well as take, you’ll set yourself up for success in building new relationships with people of interest to you.
  • If someone reaches out to you, you should reply even if you’re not looking. And if it makes sense, recommend them to someone else in your network who might be a good fit for the job. It’s a good way to keep in touch with recruiters for future positions. In Mei’s case, a recruiter from J. Crew had reached out to her about an opportunity but the timing wasn’t right. The recruiter continued to be persistent and eventually convinced Mei the job at J Crew was the right one for her.
  • Now let’s talk about how LinkedIn can help you find real job opportunities right now.
  • Don’t be shy about pursuing multiple opportunities at once
    Mei was looking for a more flexible schedule, and ended up getting inquiries for consulting gigs from both Disney and LA Times
    She worked with them both, the Disney job ended up becoming her full-time job
  • Start by clicking “Jobs” on LinkedIn’s top menu.

    You have the option to do a simple search right on that page or to click on Advanced Search…
  • Here are the additional search facets you can use with Advanced Search. And remember that as a Job Seeker Premium subscriber, you have the exclusive ability to search jobs by salary.

  • Now let’s take a look at the other features of LinkedIn Jobs…

    On the left, you can see the area where LinkedIn shows you Jobs you may be interested based on the keywords and experiences you’ve included in your LinkedIn profile. You should also sign up for daily email alerts so these opportunities come right to your inbox every day.

    This area is not just helpful because you may very well be interested in these jobs, but it also indicates how well you’ve crafted your profile to attract the kinds of opportunities you want. If you are not interested in the jobs LinkedIn thinks you may be interested in – perhaps you’ve switched careers and LinkedIn is showing jobs from your previous career -- then that is an important sign that you need to go back to your profile and readjust your keywords.

    On the right you can see Discover Jobs in Your Network. This is where LinkedIn shows you all of the companies where you have 1st and 2nd degree connections. While these particular jobs may or may not be the right fit for you, it’s very helpful to know where you have contacts. If any of these companies interest you as potential employers, even if no specific job is right for you, you might reach out to chat with your connections and learn about opportunities now or in the near future that are not even posted yet.
  • The best way to get your foot in the door of a company is if you already know someone who works there. For Mei, she used this information to make a big career decision. She was deciding between a job at an agency Omnicom and a job at eBay. She turned to LinkedIn to help her make a decision by checking out people who already worked there, checking out their profiles to see how their careers have progressed. She decided to go with Omnicom which ended up being a huge boon to her career.
  • What if you see a job listing someplace else – on Google, Twitter, a jobs website or offline? You can still use LinkedIn to help you get a foot in the door at that company.
  • The third strategy for becoming more visible is to reach out to people with whom you share groups on LinkedIn.

    One way to use groups is to post publicly to group discussions – you may catch the attention of a recruiter who is impressed by your comment, and recruiters do love to scan group discussions to discover talent.

    But I also recommend using groups to build more one-on-one relationships, and here’s why: If someone knows of a job opportunity and sees you post a comment in a group discussion, that person may or may not refer you for the job. But if you’ve had a positive one-on-one interaction with that person, you increase your odds significantly that the person would refer you for an appropriate opportunity.

    So, here I am in the Job Seeker Premium Group, which is open to all LinkedIn members who have a Job Seeker Premium account. This is a great place to network because people in this group are all active job seekers and completely tapped in to what companies are hiring for what positions. Please join us in this group if you’re not a member already.


  • So I’m in the Job Seeker Premium group and I see a discussion about an interesting article related to bouncing back from job loss.

    In addition to – or instead of – posting a comment publicly, I can use this as an opportunity to network with the person who posted the discussion.
  • Here is how I would approach this message: READ

    There are a few elements here that I think are important:
    Show genuine interest in what the person has posted. Say that you’re job hunting and be specific about what kind of position you’re looking for.
    Ask directly to connect and/or keep in touch.
    Be thankful and offer to help the person.

    Note that you are not using any InMail credits to send this message because you share a group with this person.
  • Here is our agenda for today’s one-hour webinar.

    READ

    Then we’ll break about 5 to 7 minutes before the end of the webinar to answer some of your questions.
  • Before we break for questions, I’d like to share a few reminders and website links:

    Here is where you can find a tutorial outlining all the benefits of a Job Seeker Premium account.

    All of the following pages are available at Premium.linkedin.com/jobsearch
  • I recently met a member who calls LinkedIn her secret career weapon. I’m a Trojan so it pains me to promote a Bruin so publicly but her story is just too good.

    Currently Mei is a VP of Marketing at Conde Nast, publisher of

    In fact, Mei Lee InMailed our CEO to tell him that she found 8 career-building opportunities on LinkedIn, not just jobs, but opportunities to serve on a corporate board, consulting gigs, speaking opportunities, etc.

    Throughout today’s workshop, you’ll hear me talk about how Mei used LinkedIn and the tips I’ll share with you today to build her career.
  • On behalf of everyone at LinkedIn, I wish you the very best of luck in your job search efforts. We look forward to celebrating your success!

    Now let’s take a round of questions…
  • How to Use LinkedIn to Build Your Career

    1. 1. How to Use LinkedIn to Build Your Career APEX Workshop June 2014
    2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. Nice to meet you! ©2014 LinkedIn Corporation. All Rights Reserved. @cheesycons
    3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. Meet LinkedIn  Over 300 million global professionals  3 million+ company profiles  Executives from every Fortune 500 company  66% outside the U.S.  200+ countries ©2014 LinkedIn Corporation. All Rights Reserved.
    4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. Connect the world’s professionals to make them more productive and successful Our mission
    5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
    6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. “I found 8 career-building opportunities on LinkedIn!” ©2014 LinkedIn Corporation. All Rights Reserved.
    7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. Agenda Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job ©2014 LinkedIn Corporation. All Rights Reserved. Stay top-of-mind: Increase your visibility
    8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. Get Noticed ©2014 LinkedIn Corporation. All Rights Reserved.
    9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. 70%of employers have rejected a job candidate because of information they found about that person online
    10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. 85%of employers say that a positive online reputation influences their hiring decisions
    11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. Keep your LinkedIn Profile updated ©2014 LinkedIn Corporation. All Rights Reserved.
    12. 12. ©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
    13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 1: Develop a strong, keyword-aware headline  Client-focused, Big Idea Salesperson  Recent Ohio State Honors Grad and Publishing Intern  IT Project Manager Seeking New Opportunity  Senior Public Relations and Internal Communications Executive ©2014 LinkedIn Corporation. All Rights Reserved.
    14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 2: Get strong recommendations from managers ©2014 LinkedIn Corporation. All Rights Reserved.
    15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. DOtake advantage of LinkedIn profile feature additions ©2014 LinkedIn Corporation. All Rights Reserved.
    16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 3: Add sections to enhance your profile ©2014 LinkedIn Corporation. All Rights Reserved.
    17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 4: Feature your volunteer work ©2014 LinkedIn Corporation. All Rights Reserved.
    18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 5: Display your best work www.linkedin.com/portfolio ©2014 LinkedIn Corporation. All Rights Reserved.
    19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. Add and display media on your profile with a click ©2014 LinkedIn Corporation. All Rights Reserved.
    20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. DOconsistently drive people to your LinkedIn profile ©2014 LinkedIn Corporation. All Rights Reserved.
    21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. Tip 6: Tie LinkedIn to your other efforts Jane Doe (800) 555-1234 Jane.Doe@xyz.com Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe ©2014 LinkedIn Corporation. All Rights Reserved.
    22. 22. ©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
    23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. Eric Kuhnn 811 Hay St. San Jose, CA - 650-555-1234 EricKuhnn@xyzco.com - www.linkedin.com/in/erickuhnn Strategic Planning / Resource Allocation and Optimization / Process Improvements Relationship Management / Staff Development / Coaching and Mentoring OPERATIONS MANAGEMENT Operations and Management Strengths: • Process Redesign / Change Management • Project and Operations Oversight • Cost Analysis and Reporting • Policy and Procedure Development • Risk Management / Quality Control • Technology Assessment Operations Manager (2005-2009) PERSONAL EXPERIENCE Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting. Tie LinkedIn to your other efforts ©2014 LinkedIn Corporation. All Rights Reserved.
    24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. Get Connected ©2014 LinkedIn Corporation. All Rights Reserved.
    25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. 70%of jobs are found through networking ©2014 LinkedIn Corporation. All Rights Reserved.
    26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. Connect with people you admire ©2014 LinkedIn Corporation. All Rights Reserved.
    27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. Step 1: Reach out to everyone you know ©2014 LinkedIn Corporation. All Rights Reserved.
    28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. Step 2: Upload your email address book of contacts ©2014 LinkedIn Corporation. All Rights Reserved.
    29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. Step 3: Maximize group affiliations ©2014 LinkedIn Corporation. All Rights Reserved.
    30. 30. ©2013 LinkedIn Corporation. All Rights Reserved. How to get involved in groups Coby Sexton Vanessa Sun likes this discussion by Jim Miller including Michael Vansey and Richard Dwelling Jim Miller started a discussion: Brian Cummi ngs Joe M cG wi n - Explore the Manager’s Choice panel - Check the Jobs tab for open positions - Use the Search tab to find topics of interest ©2014 LinkedIn Corporation. All Rights Reserved.
    31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. Find the best groups for you ©2014 LinkedIn Corporation. All Rights Reserved.
    32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. Step 3: Reach out to new connections ©2014 LinkedIn Corporation. All Rights Reserved.
    33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. Use the “People You May Know” feature Kim Jones, James Harlins, Michelle Tranquillos, ©2014 LinkedIn Corporation. All Rights Reserved.
    34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. Find new contacts with Advanced People Search ©2014 LinkedIn Corporation. All Rights Reserved.
    35. 35. ©2013 LinkedIn Corporation. All Rights Reserved. Carl Fisher Sort by groups, mutual connections, schools and more ©2014 LinkedIn Corporation. All Rights Reserved.
    36. 36. ©2013 LinkedIn Corporation. All Rights Reserved. Write individualized connection requests ©2014 LinkedIn Corporation. All Rights Reserved.
    37. 37. ©2013 LinkedIn Corporation. All Rights Reserved. Leverage “Who’s Viewed Your Profile” ©2014 LinkedIn Corporation. All Rights Reserved.
    38. 38. ©2013 LinkedIn Corporation. All Rights Reserved. Who’s Viewed Your Profile Kelly BrightonJamie KlingerChris McMillian ©2014 LinkedIn Corporation. All Rights Reserved.
    39. 39. ©2013 LinkedIn Corporation. All Rights Reserved.  Recruiters  Peers in your field  Leaders in your field  Friends and coworkers  Contacts from your past Reach out to someone who viewed your profile ©2014 LinkedIn Corporation. All Rights Reserved.
    40. 40. ©2013 LinkedIn Corporation. All Rights Reserved. Richard’s Richard, Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe. Thank you again for your interest and please let me know if I may send you any additional information. Richard isRichard: Interested in IT support positions Reaching out to a recruiter ©2014 LinkedIn Corporation. All Rights Reserved.
    41. 41. ©2013 LinkedIn Corporation. All Rights Reserved. Reaching out to a leader ©2014 LinkedIn Corporation. All Rights Reserved.
    42. 42. ©2013 LinkedIn Corporation. All Rights Reserved. Respond to InMails even when you’re not looking ©2014 LinkedIn Corporation. All Rights Reserved.
    43. 43. ©2013 LinkedIn Corporation. All Rights Reserved. Get Opportunities ©2014 LinkedIn Corporation. All Rights Reserved.
    44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. Pursue multiple opportunities ©2014 LinkedIn Corporation. All Rights Reserved.
    45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. Step 1: Search and apply for jobs on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
    46. 46. ©2013 LinkedIn Corporation. All Rights Reserved. Step 2: Use Advanced Job Search to narrow results ©2014 LinkedIn Corporation. All Rights Reserved.
    47. 47. ©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
    48. 48. ©2013 LinkedIn Corporation. All Rights Reserved. Research potential coworkers before making a big career decision ©2014 LinkedIn Corporation. All Rights Reserved.
    49. 49. ©2013 LinkedIn Corporation. All Rights Reserved. Step 3: Use LinkedIn for company research ©2014 LinkedIn Corporation. All Rights Reserved.
    50. 50. ©2013 LinkedIn Corporation. All Rights Reserved. Use Company Pages to research companies you love ©2014 LinkedIn Corporation. All Rights Reserved.
    51. 51. ©2013 LinkedIn Corporation. All Rights Reserved. Follow companies to get updates and see connections ©2014 LinkedIn Corporation. All Rights Reserved.
    52. 52. ©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
    53. 53. ©2013 LinkedIn Corporation. All Rights Reserved. Apply on the go with the LinkedIn App Download the free LinkedIn app from your phone’s app store ©2014 LinkedIn Corporation. All Rights Reserved.
    54. 54. ©2013 LinkedIn Corporation. All Rights Reserved. Stay top-of-mind: Increase your visibility ©2014 LinkedIn Corporation. All Rights Reserved.
    55. 55. ©2013 LinkedIn Corporation. All Rights Reserved. Your friends’ friends Your friends Your friends’ friends’ friends ©2014 LinkedIn Corporation. All Rights Reserved.
    56. 56. ©2013 LinkedIn Corporation. All Rights Reserved. Visibility strategy  Show up on people’s feeds with timely, relevant status updates  Do “small goods”  Turn LinkedIn group participation into one-on-one networking relationships ©2014 LinkedIn Corporation. All Rights Reserved.
    57. 57. ©2013 LinkedIn Corporation. All Rights Reserved. Show up: Update your status at least 3x/week ©2014 LinkedIn Corporation. All Rights Reserved. Heading to the APEX social media event tonight. Will I see you there?
    58. 58. ©2013 LinkedIn Corporation. All Rights Reserved. Find content to share on LinkedIn
    59. 59. ©2013 LinkedIn Corporation. All Rights Reserved. Do “small goods” ©2014 LinkedIn Corporation. All Rights Reserved.
    60. 60. ©2013 LinkedIn Corporation. All Rights Reserved. Turn LinkedIn groups into networking relationships Sam Welling Natasha Weller Celeste Parks ©2014 LinkedIn Corporation. All Rights Reserved.
    61. 61. ©2013 LinkedIn Corporation. All Rights Reserved. Reply privately to discussions Steve Capcerich ©2014 LinkedIn Corporation. All Rights Reserved.
    62. 62. ©2013 LinkedIn Corporation. All Rights Reserved. Craft an engaging, personalized message Steve Capcerich RE: Great List of Resources for Job Seekers Steve, Thanks for posting this link – lots of great reads here! I noticed in your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch? ©2014 LinkedIn Corporation. All Rights Reserved.
    63. 63. ©2013 LinkedIn Corporation. All Rights Reserved. Summary Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job ©2014 LinkedIn Corporation. All Rights Reserved. Stay top-of-mind: Increase your visibility
    64. 64. ©2013 LinkedIn Corporation. All Rights Reserved. Job Seeker Premium premium.linkedin.com/jobsearch/ ©2014 LinkedIn Corporation. All Rights Reserved. • Become a featured Applicant • Get insights into your applications • Network in an exclusive group • Add a badge to your profile • Use InMails to contact decision makers • Access salary data
    65. 65. ©2013 LinkedIn Corporation. All Rights Reserved. “I found 8 career-building opportunities on LinkedIn!” ©2014 LinkedIn Corporation. All Rights Reserved.
    66. 66. ©2013 LinkedIn Corporation. All Rights Reserved. Questions ©2014 LinkedIn Corporation. All Rights Reserved.

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