OTA, Airlines and Hotels are fairly evenly matched. The big gap means that there is not much overlap – particularly between OTA and hotels
The main increase in travel sector has been attributable to OTAs
In a mature market, you see the seasonality more clearly. OTAs and hotels track each other.
While OTAs and hotels track each other, during Holiday planning OTA and Hotel increase, but airlines unchanged.
APAC travel continue to rely on the major OTA for inbound.
People are consuming mediaFrom different places.
Digital consumption and measurement used to be fairly simple… but MMX MP marks the reality that the digital landscape is no longer just about the personal computer. When the Media Metrix service launched over 16 years ago, it utilized one tracking meter based on one operating system, which captured just about 100% of the landscape.
The digital experience is now scattered across a number of different devices and platforms, all of which demand high-quality, objective audience measurement. MMX MP is more than just an evolution of product, it is an evolution of methodology.
We observe the same tagged content consumed across different devices, and identify houWe need an asset to tell us duplication. The Dynamic panel is NOT a product. It is NOT something we can sell. It is a resource for us to understand multi-platform usage. The 6 steps below outline the process by which we use the dynamic panel.Analyze the census network of 120MM I.P. address in the United StatesDerive Static IP address householdsDerive Static IP address households that use a static CookieDerive SINGLE-PERSON Households within the above derived subset. This allows us to provide person-level insights for this product.Use the Dynamic Panel to make a Self-improving training algorithm that teachescomScore HOW people consume data in a multi-platform world. This further tells us person and entity level overlaps for audiences across platforms. Generate a generalized function using the above training algorithm, our single-platform panels and UDM methodology to apply this generalized algorithm to EVERY ENTITY – be it tagged or not.Example:2 People2 PCs2 Macs2 iPads2 iPhones= 8 devices, All connected to 1 WiFi connection_________________________Added together they all live on the same IP address, and we can identify the household, and essentially empanel them.We can look at the census data and see 9 devices, knitting them together, and creating one Household. seholds based on the IP they connect through.
Can cover one country
2013 PATA Industry Council Meeting Presentation Slides on 28 April 2013, Bangkok
Priyanka Gargav,Regional ManagerAsia,TripAdvisorWang Chunfeng,Vice President,Beijing U-TourInternationalTravel Service,ChinaChris Lee,PATA UK ChapterChairman,Managing Director,LTCJoe Nguyen,Senior VP - APAC,ComScore Inc.
World’s largest travel siteThe New E-MarketHow to win the ever connected travel consumerBangkok, April 23, 2013
By TripAdvisor user JakubLarysz, Jan 2013We help people plan andhave the perfect trip.“Difficult but very nice!”Reviewed January 23, 20137 people found this review helpfulIt takes 5 hours to reach Troll’s tongue (Trolltunga). But the view andplace is really nice. If you are comfortable with hiking just take a lunchboxand go there! :)
More than 100 million travel reviews and opinionsfrom travelers around the world:259,000+attractions680,000+hotels1,100,000+restaurants116,000+destinations14,000,000+candid photos
Inspiration > Planning > Travel > ReviewI Plan &Book
Source: travel.nationalgeographic.comMobile is changing the game-I Dream
Inspiration > Planning > Travel > Review21languages31Mappdownloads80City Guidecities45M*monthlyuniques* Average monthly unique users on mobile devices for Q4 2012, according to TripAdvisor log files
72% of travellers worldwide say the ability tobook via mobile devices is usefulThe TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.
50POSITIVE FACTORS……………More Leisure TimeVISA RelaxationRapid GDP GrowthExpanded UnionPay SystemConvenientTransportationMore DisposableIncomeStronger RMBChina Outbound Travel has maintained a rapid and steady growth forthe last decade due to many positive influencial factors, which has beenattracting the world’s attention.Positive Factors for the Growth
“Outlines of the Chinese Citizens Travel Initiatives2013-2030” emphasizing the importance of travel as anavenue to enhance both the nation’s economy as wellas individuals’ quality of life.The new Chinese President Xi Jinping even predictedthat 400million Chinese will travel abroad in the next 5years. “Tourism Law” enacted by Chinese government on25th April, 2013 will guarantee the healthy progress ofthe travel and tourism industry.Favored Policy and Situation
Source: State Administration of Foreign ExchangeOutbound Travel Expenditures(in billion US$)In 2012, China spent USD102 billion in outboundtourism, overtaking Germany and USA, the two largestspenders in 2011 to the top list
First StopDepartures(in millions)1 Hong KongSAR34.962 Macau SAR 21.503 Korea (ROK) 3.004 Chinese Taipei 2.635 Thailand 2.246 Japan 1.967 Cambodia 1.858 USA 1.729 Malaysia 1.3710 Vietnam 1.34DestinationArrivals(in millions)1 Hong Kong SAR 34.912 Macau SAR 16.903 Korea (ROK) 2.834 Thailand 2.795 Chinese Taipei 2.596 Malaysia 1.567 Singapore 1.528 Japan 1.439 Vietnam 1.42910 USA 1.38PATA Stats:Top 10 Arrivals fromChina 2012CNTA Stats:Top 10 First-StopDestinations 2012Source: China National Tourism Administration Source: PATA
Travel Services Scale in ChinaSource: China National Tourism Administration
Source: China National Tourism AdministrationBusiness Handled by Travel Services (1)
Source: China National Tourism AdministrationFirst StopDepartures(in million)1 Hong Kong SAR 6.282 Macau SAR 3.283 Chinese Taipei 2.764 Thailand 2.705 Korea (ROK) 2.256 Singapore 1.367 Japan 1.168 Malaysia 1.119 Vietnam 0.6410 France 0.63Top 10 First StopDestinationsDestination Market Share (%)1 Asia 822 Europe 113 Oceania 34 America 2.65 Africa 0.86 Other 0.6Destination andMarket ShareBusiness Handled by Travel Services (2)
Cooperation Among PlayersThere are many differences between businesses in sourcemarkets and in destinations. Cooperation and mutual benefitare the operating principles for most of travel services.Charter Tours Created byUTour and AirlinesCruise Tours Created by UTourand Cruise Companies
Travel WholesalersTravel AgentsTravel RetailersTour OperatorsTypes of China Travel Services
Development of Wholesalers and RetailersForward / DownwardWholesaleThe Integration ofWholesale and retailWholesalersBackward / UpwardWholesaleProviders of Productsand Services
4-Level Structure of Distribution★★★ ★• Branch Offices•in Cities & Towns• Provincial Branch Offices• Regional Branch OfficesNational Head Office
1912420 22152221202532402007 2008 2009 2010 2011 2012Annual Growth Rates of Expendituresand Departures (%)Expenditures DeparturesSource: State Administration of Foreign Exchange :China National Tourism AdministrationCreation of High - Quality Products
UTour Departures growth rate 2012Source: China National Tourism AdministrationUTourShort-Distance OutboundTravel is the higher increasein public demand.Long-Distance OutboundTravel is on the stage ofsteady growth..
Group Package Tours constitute the leading force in Chinaoutbound travel.FIT, Family Tour and Special Interests Tour are popularityamong highly-educated people and post 80 and 90 generation.
Classic SeriesSelected SeriesLuxury Thematic SeriesMember Private SeriesIsland Tourin Southeast AsiaOne Thousand Chinese PeopleCelebrating Lunar New Year inDisneyland, ParisFrench Wine-Tasting TourThe Arctic Pole CruiseThe System of UTour Products
N0.4 of Top 100 Largest China’s Travel Services 2011(Latest), Ranked by China National tourism Administration.No. 2 of Top 10 Largest China’s Outbound Travel Services 2011(Latest), Ranked by China National tourism Administration.Oneof Top 10 Largest China’s Outbound Travel Wholesalers2012, Ranked by Industry’s Well-Known Media “Best of The Best inTourism”.
Member of AND Founded in 1992, head office in Beijing, branch offices inShanghai, Chengdu, Shenyang, Xian, Wuhan and HarbinMore than 1000 employees Over 2000 sales agents all over China, 30 directly-managed retail stores in Beijing Business operations in over 100 outbound tourismdestinations
PATA ExchangeLondon, March 2013A Presentation by PATA UK ChapterChairman, Chris Lee
The Concept• PATA Exchange is a contracting event• Pacific Asia sellers meet UK tour operator PMs• Monday after ITB• 5th year, continued to grow year on year• Established event in UK Travel Trade Calendar
Event Logistics• This year held in Central Hall Westminster• Much larger location taking up to 70 tables (up from42)• Sales start up to 11 months in advance• Exhibitors or sellers include:– Tourist Offices– Airlines– Hotels– Cruise Companies– Destination Management Companies
Charges• £300+VAT for PATA UK Chapter members• £400+VAT for non-members• FREE to tour operators to attend
Event Management• Bespoke online appointment system purchased• Dedicated website www.pataexchange.com.• Website allowed exhibitors, or sellers, to:– Register– Add their company profiles and company logos to the site– Secure pre-arranged appointments– 15 minute appointments– 5 minute break between appointments– Maximum of 20 appointment slots available
The Appointment System• Buyers register for the event online• Buyers request appointments with Sellers• Sellers can also request appointments withBuyers• When a seller or buyer clicks to book anappointment, the person they want anappointment with receives an email notificationand a click-through link to accept or decline theappointment.
Promotion• Promotion commences once 40 Sellers signedup• PATA UK Chapter Database• Member Tourist Offices Databases• Media Sponsor, Selling Long Haul Database• New for 2013 - “Hosted Buyer Programme’
Sponsorship• Media Sponsor – Selling Long HaulUK’s monthly trade magazine promotes the event both via emailand through the magazine. SLH also guarantees a full page ofcoverage in return for branding on all promotional activity• Drinks Reception Sponsor – Tourism AustraliaTourism Australia provide wine for the drinks reception after theevent in return for branding on all promotional activity.• Event Sponsor – Reed Travel Exhibitions (WTM)Reed contribute £1,500 in return for branding on all promotionalactivity. Dedicated e-newsletter to PATA database andpresentation about WTM during the drinks reception• New for 2014 – Lunch SponsorPATA UK is in discussions with a couple of airlines to sponsorlunch in return for branding and a short presentation.
In Summary• Record number of buyers• Record number of sellers• PATA UK Chapter’s most profitable event• Major membership recruitment event• New for 2013 - PATA LuxuryExchange, Manchester
PATA AcademyA Presentation by PATA UK ChapterChairman, Chris Lee
Past Academy• Now in its 4th year• On-line Training Scheme• 18 Destination Modules• Best Value UK On-line Training Scheme• Facilitates free membership to Travel SalesStaff
Present Academy• New for 2012 - Sales Incentive introduced– Love to Shop Vouchers– Monthly sponsorship by tourist offices• 13% increase in modules taken– Example: PNG over 120 agents completed module• New for 2013 - Hotel and Airline modulesintroduced• Training over 4,260 Agents and Operators online
Future Academy• More hotel and airline sign ups, target 10 ineach• Increased investment in Training Incentive• Investment in improved analytics• Social Media Links• Discuss opening to the Irish market
In Summary• PATA Academy is key membership benefit• PATA Academy is key to membershiprecruitment• PATA Academy’s potential for worldwide PATAfamily
IC ChairmanScott SupernawScott.firstname.lastname@example.orgIC Vice ChairmanBill CalderwoodWilliam.email@example.comIC Staff LiaisonIvy CheeIvy@PATA.org