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Business Feasibility Study Dimensions for Existing Software Product Ventures

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A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This helps in assessing oneself and convincing investors.

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Business Feasibility Study Dimensions for Existing Software Product Ventures

  1. 1. Viability Dimensions        Business Idea Product/s Market GTM Strategy Management Model Economical & Financial Exit Strategy
  2. 2. Business Idea Viability  Uniqueness of the Idea  Value Proposition-Address Customer pain  Economic Scenario  Industry Scenario
  3. 3. Product Viability           Functionalities Feature Richness & Benefits thereof Simplicity, Ease of Use for Quick Adoption Ease of Deployment User Documentation & Training Material Product Robustness Learning from Customer Experience Readiness for Mass Marketing Future Scope of Development New Products Plans
  4. 4. Market Viability        Market Environment Size of the Market Sustainability of the Market Target Market Pricing & acceptance to Market Competition & similar products Competitive Advantage
  5. 5. GTM (Go-to-Market) Strategy & it’s Viability Customer Awareness / Demand Creation • Branding Strategy • PR, Advertisement & Promotion Strategy Customer Acquisition Plans • Direct Approach to Customers & Viability • Channel Partners Strategy & Success Probability • Business Alliances Plans & Success Probability CRM (Customer Relationship Management) • Customer Delighters • Repeated Revenue & Customer References
  6. 6. Management Model Viability             Domain Expertise Application of knowledge / Skills Readiness to take More Training Employee Management & Recruitment Fitness of System & Procedures Technology Backing & Enablement Management of Intellectual Property Management of Identified Risk Ability to Delegate to Staff Suitable Organization Structure Suitability of Management and Quality Protocols Ability to measure Business Process
  7. 7. Economical & Financial Viability  Start up Cost  Customer Awareness/Branding Cost Feasibility  Customer Acquisition Cost  Product Deployment Cost  Customer Support Cost  Cost of Customer Relationship Management  Channel Development Cost  Capital Requirement  Production Cost  Inventory/Working Capital Cost  Operation Costs  Overall Return on Investment  Overall Profitability  Break Even Point  Sustainability of Market v/s Projected Revenue  Ability to Generate Economic Value
  8. 8. Exit Strategy Viability       Define exit strategy Create wealth from exit strategy Relate exist strategy to industry model Identify potential buyers and/or strategies Create capital assets i.e. IP Schedule exit strategy
  9. 9. Thank You CA. B.C.Chechani Indian Chartered Accountant | Entrepreneur | Domain Expert for CRM, Knowledge Mgmt. & Professional Services Automation ca.bc.chechani@gmail.com

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