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ch.ch und swissworld.org berichten von ihren Erfahrungen mit Facebook, Twitter und Co.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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I like – und jetzt?

  1. 1. Bundeskanzlei BK Sektion Web BKI like – und jetzt?Open Webforum vom 25. April 2012
  2. 2. http://www.youtube.com/watch?v=fpMZbT1tx2o&feature=player_embedded I like – und jetzt| Community Management 2 Bundeskanzlei, Sektion Web
  3. 3. I like – und jetzt| Community Management 3Bundeskanzlei, Sektion Web
  4. 4. #owf2012 @ch_portalI like – und jetzt| Community Management 4Bundeskanzlei, Sektion Web
  5. 5. Programm Zeit Was 13.30 - Begrüssung 13.40 13.40 - Community Management Courant normal 14.40 Monitoring und Reporting, Prozesse 14.40 - Pause 14.50 14.55 - Kommunikation während einer Krise, WWF 15.35 Schweiz 15.40 bis Fragerunde mit Experten 16.10 16.15 – Resumée 16.30 ApéroI like – und jetzt| Community Management 5Bundeskanzlei, Sektion Web
  6. 6. Bundeskanzlei BK Sektion Web BKI like – und jetzt?Kathrin Kölbl und Nina Hübner
  7. 7. Das bild müsste irgendwo im mediamanager bk sein…I like – und jetzt| Community Management 7Bundeskanzlei, Sektion Web
  8. 8. Community Management Courant normalStrategie und Ziele ✔ • Kurze Einführung ins Thema: • Social Media ist Mainstream gewordenFacebook, Twitter, • Community Management als Customer Relationship ManagmentYoutube, Slideshare✔ • Was haben wir gemacht? • Strategie/Konzeptwww.facebook.com/swissworld.org • Zu hörenwww.facebook.com/chchportal • Mitmachenwww.twitter.com/ch_portalwww.youtube.com/chchportal • Initiieren / Aktivieren I like – und jetzt| Community Management 8 Bundeskanzlei, Sektion Web
  9. 9. Community ManagementCourant normal• Kurze Einführung ins Thema: • Social Media ist Mainstream geworden • Community Management als Customer Relationship745 Managment• Was haben wir gemacht? • Strategie/Konzept 1541 • Zu hören • Mitmachen • Initiieren / AktivierenI like – und jetzt| Community Management Likers 9Bundeskanzlei, Sektion Web
  10. 10. Community Management Courant normal • Kurze Einführung ins Thema: 130 49 • Social Media ist Mainstream geworden • Community Management als Customer Relationship Managment • Was haben wir gemacht? • Strategie/Konzept • Zu hörenPersonen, die darüber sprechen • Mitmachen • Initiieren / Aktivieren I like – und jetzt| Community Management 10 Bundeskanzlei, Sektion Web
  11. 11. Community ManagementCourant normal• Kurze Einführung ins Thema:267 530 • Social Media ist Mainstream geworden • Community Management als Customer Relationship Managment• Was haben wir gemacht? • Strategie/Konzept • Zu hörenØ Reichweite pro Beitrag • Mitmachen • Initiieren / AktivierenI like – und jetzt| Community Management 11Bundeskanzlei, Sektion Web
  12. 12. Was ist Community Management?„Community Management befasst sich mit allen operativen und strategischen Aufgaben und Fragestellungen, die rund um die Konzeption, den Aufbau, das Management und [die Weiterentwicklung] einer Online-Community anfallen. Das Aufgabengebiet umfasst dabei sowohl die Betreuung der Mitglieder wie auch die Sicherstellung des Community-Betriebs in Bezug auf technische, rechtliche, [inhaltliche] und monetäre Aspekte.“ Quelle: http://www.community-management.de/2009/04/definition-community- management/ (18.4.2012)Community Building – Auf- und Ausbau der Community.I like – und jetzt| Community Management 12Bundeskanzlei, Sektion Web
  13. 13. Community Management• Was braucht es, um eine Community aufzubauen? Konzept –– Zielgruppen – Botschaft – Ziele• Wie spricht man die Community am besten an? Wie kann ein Dialog entstehen? • Emotionalisierung • Identifizierung Digital Storytelling • Personalisierung Am besten man vergisst den Computer und besinnt sich auf die Regeln der „normalen“ Gesprächskultur.I like – und jetzt| Community Management 13Bundeskanzlei, Sektion Web
  14. 14. Community Management• Wann ist der geeignete Zeitpunkt, um seine Community anzusprechen? Statistische Auswertungen zeigen, wann die Community aktiv ist. Je nach Botschaft und Zielgruppe muss man sich überlegen, wann man den Post / Tweet platziert (Tageszeit und Wochentag).• Welche Mittel können eingesetzt werden? Bilder, Fragen, offene Fragen, Abstimmungen, Videos, Links, Texte, Fortsetzungsgeschichten, Aufforderungen, Hinweise, Erwartungen abholen. Wichtig: Umsetzen, was versprochen wurde!I like – und jetzt| Community Management 14Bundeskanzlei, Sektion Web
  15. 15. Beispiele• Fragen / Umfragen / AbstimmungenI like – und jetzt| Community Management 15Bundeskanzlei, Sektion Web
  16. 16. I like – und jetzt| Community Management 16Bundeskanzlei, Sektion Web
  17. 17. Fragen 21 Antworten, Mehrheit für DuzenI like – und jetzt| Community Management 17Bundeskanzlei, Sektion Web
  18. 18. Foto• FotosI like – und jetzt| Community Management 18Bundeskanzlei, Sektion Web
  19. 19. Die ch.ch-KristallkugelAusgangslageViele Bürgerinnen und Bürger kennen ch.ch nicht.Bürgerinnen und Bürger haben durchschnittlich nur ca.zweimal pro Jahr mit Behörden Kontakt.Zielsetzungch.ch und Angebot von ch.ch jüngerem Zielpublikumbekanntmachen.Hauptkanal: FacebookLösungDer Blick in die Zukunft http://vimeo.com/34891675I like – und jetzt| Community Management 19Bundeskanzlei, Sektion Web
  20. 20. I like – und jetzt| Community Management 20Bundeskanzlei, Sektion Web
  21. 21. 19. November 285 Likers19. Dezember 305 Likers19. Januar 448 Likers19. Februar I like – und jetzt| Community Management Bundeskanzlei, Sektion Web 544 Likers 21
  22. 22. Facebook AdsI like – und jetzt| Community Management 22Bundeskanzlei, Sektion Web
  23. 23. Männlich Weiblich16 - 25 16 – 25 Single, BeziehungWeiblich Femmes45 + 16 - 25I like – und jetzt| Community Management 23Bundeskanzlei, Sektion Web
  24. 24. Fakten• Budget für 1 Woche = 374 €• 107 neue Likers• 624 Klicks• 1 Klick kostete ø 60 CentsI like – und jetzt| Community Management 24Bundeskanzlei, Sektion Web
  25. 25. In a Nutshell • Likers sammeln mit Zielen • Aktivierung und Motivierung brauchen Zeit • Nur sehr wenige Likers engagieren sich (ca. 1 bis 3 Prozent) • Viel kleinere Reichweite, jedoch wichtige Multiplikatoren • Themenkreis / Positionierung • Retweets sind selten • Persönlicher NewskanalI like – und jetzt| Community Management 25Bundeskanzlei, Sektion Web
  26. 26. Und nun? Die Krise kommt nicht heute oder morgen, also nehmen Sie sich Zeit über einen Social Media Krisenplan nachzudenken. Seien Sie gewappnet! Holen Sie alle Ihre Player an Board. Gemeinsam ist die Krise einfacher durchzustehen.I like – und jetzt| Community Management 26Bundeskanzlei, Sektion Web

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