Understanding the customer of the futureThe US is more person-oriented than the rest of the world whensearching...        ...
Understanding the customer of the future... and when purchasing insurance                                                 ...
Understanding the customer of the futureEven price sensitivity does not change this                                       ...
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Powerful interaction points - some data

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Some U.S. data - again used for a blog post on http://www.die-biecks.de/weblog (http://bit.ly/h9SXee) - Slideshare is great for that :-)

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Powerful interaction points - some data

  1. 1. Understanding the customer of the futureThe US is more person-oriented than the rest of the world whensearching... What are/were your top three channels for information search? (Percentage of Survey Respondents) 49,4% 50,6% 47,9% 47,5% 46,4% 47,5% 41,2% 39,3% Website insurer Personal contact with Personal contact with People I know a tied agent an independent agent personally or broker global US Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)1 © 2010 IBM Corporation
  2. 2. Understanding the customer of the future... and when purchasing insurance Where did you buy insurance? (Percentage of Survey Respondents) 30,3% 31,4% 27,3% 20,7% 18,9% 16,9% Website insurer Personal contact with a tied Personal contact with an agent independent agent or broker global US Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)2 © 2010 IBM Corporation
  3. 3. Understanding the customer of the futureEven price sensitivity does not change this Where did you buy insurance? (Percentage of Survey Respondents – US only) 33,8% 29,7% 21,8% 14,9% Website insurer Personal contact with a tied agent US - price conscious consumers US - less price conscious consumers Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)3 © 2010 IBM Corporation

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