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Easy guide for effective brainstorming


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Methodology for effective brainstorming

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Easy guide for effective brainstorming

  1. 1. Easy guide for effective brainstorming<br />Easy guide to“implement GTD using Springpad”<br />Marcel Chaudron<br /> (@chaudron)22nd February 2011<br />
  2. 2. What is the problem?<br />There are many reasons for setting up brainstorm sessions:<br />New logo<br />New website<br />New products<br />Change management<br />Share knowledge – training<br />Ect,<br />Make sure that the purpose is clear, so that when you know the purpose you can…….<br />
  3. 3. Effective brainstorming<br />“Apply seven principles for effective brainstorming” <br />
  4. 4. Principle 1:<br />“Let’s go Crazy” <br />
  5. 5. Let’s go crazy<br /><ul><li>In this phase capture all ideas – even ideas that are insane, this is to get all creativity out of your head.
  6. 6. Don’t use digital tools – ONLY Pen, paper, whiteboards, post it. etc.
  7. 7. Use mind maps.
  8. 8. Stand up – don’t sit on a chair.
  9. 9. Brain storm only with max 7 people, but do this phase alone and write down all your ideas without discussion or looking at the ideas from others.
  10. 10. Keep the time to max 15 minutes.</li></li></ul><li>Principle 2:<br />“Review” <br />
  11. 11. Review<br /><ul><li>Review ideas in a positive way – don’t complain or make fun of somebody's idea, respect ALL ideas.
  12. 12. The following words are NOT allowed in this phase – No, impossible , to expensive, ugly, not my style, don’t like it, are you nuts?
  13. 13. Start your feedback with “ YES, and…..”
  14. 14. Purpose for this phase is to share ideas and get inspired for the next phase of the brainstorm session called Follow your heart.</li></ul>Keep the time to max 15 min<br />
  15. 15. Principle 3:<br />“Follow your heart” <br />
  16. 16. Follow your heart<br /><ul><li>Based on the first review you might get inspired for new ideas or rework your first ideas .
  17. 17. Work again onlywith off-lines tools .
  18. 18. Work alone and don’t discuss with others.
  19. 19. Use your emotional part of your brain = follow your heart.
  20. 20. Keep the time to max 10 minutes.</li></li></ul><li>Principle 4<br />“Review and select 3 ideas” <br />
  21. 21. Review and select 3 ideas<br /><ul><li>Select three ideas from other people – NOT your own. The other people may select three of your ideas.
  22. 22. Don’t kill any idea and keep them in an archive for later use or inspiration – NEVER kill or delete ideas, even if they are “insane”.
  23. 23. Select three ideas from the ideas that are left and score them 1 (best), 2(great), 3 (good).
  24. 24. Count the score and you have a the best three ideas.</li></ul>Keep the time to max 20 minutes<br />
  25. 25. Principle 5<br />“Elaborate the 3 ideas” <br />
  26. 26. Elaborate the 3 ideas<br /><ul><li>Now you are allowed to use digital tools to elaborate the three selected ideas.
  27. 27. It is not mandatory to use digital tool, you can also continue using your off line tools.</li></li></ul><li>Principle 6<br />”Choose best” <br />
  28. 28. Choose best<br /><ul><li>Based on your own defined criteria you select the best idea.
  29. 29. In this phase DON’T follow your heart but use your rational part of your brain and make sure the concept is in line with the agreed criteria.
  30. 30. Criteria difference from company to company – like:
  31. 31. Is it in line with strategy.
  32. 32. What will be the ROI.
  33. 33. Time / cost for execution.
  34. 34. If you still think the idea is not good – go back to phase “follow your heart” and follow the process again.</li></li></ul><li>Principle 7<br />“Rock n Roll” <br />
  35. 35. Rock n Roll<br />Just get started on the “real” design and production of the idea. <br />
  36. 36. 7 principles<br />If the best idea is not with the 3 ideas go direct to the follow your heart principle<br />Let’s go crazy<br />Review<br />Follow your heart<br />Review & select 3 ideas<br />Elaborate the 3 ideas<br />Choose best<br />Rock n Roll<br />Make sure you stick to the time during the first 4 principles<br />
  37. 37. “Great ideas are born within one hour, but killed in a second”<br />
  38. 38. More information<br />For more information visit my site :<br />Follow me on Springpad :<br />Follow me on twitter : @chaudron<br />Image sources:<br />Image on slide 1:<br />Image on slide 2 :<br />Image on slide 4 :<br />Image on slide 6 :<br />Image on slide 8 :<br />Image on slide 9 :<br />Image on slide 10 :<br />Image on slide 12 :<br />