MEASURING SOCIAL MEDIA MARKETING




                 Braj Mohan Chaturvedi I braj@braj.in I +91 9958166889
buzz for a brand based on volume of posts and
impressions




                      Inspired by: 100 Ways To Measure Socia...
buzz based on nature of buzz by category and topic




                          Inspired by: 100 Ways To Measure Social M...
buzz based on time of the buzz and shift in buzz
overtime




                        Inspired by: 100 Ways To Measure Soc...
nature of buzz,      which          includes                         seasonality,
competitive nature




                 ...
buzz based on stages in purchase funnel, which
include researching, transaction, post-purchase etc.




                  ...
channel of choice which include forums, social
networks, blogs, twitter, etc




                       Inspired by: 100 W...
buzz based on content proliferation and popularity




                          Inspired by: 100 Ways To Measure Social M...
buzz based on number of fans, followers, friends




                          Inspired by: 100 Ways To Measure Social Med...
buzz based on growth rate of fans, followers, and
friends




                        Inspired by: 100 Ways To Measure Soc...
change in virality and rate of change in virality which
include connections to fans, followers, and friends




          ...
rate of virality and change in virality rates over time
which include second-degree reach




                           I...
level of engagement through embeds, installs,
downloads, uploads




                      Inspired by: 100 Ways To Measur...
level of engagement like, favourites, comments,
ratings, social bookmarks, subscriptions, page views




                 ...
change in search engine rankings and share of voice
for all social sites promoting the brand




                         ...
increase in searches due to social activity




                            Inspired by: 100 Ways To Measure Social Media;...
percentage of buzz containing links, which is ranked
by influence of publishers




                          Inspired by:...
percentage of buzz containing multimedia including
images, video, audio




                         Inspired by: 100 Ways...
share of voice on social sites when running paid
media in same environment




                        Inspired by: 100 Wa...
influence of consumers, publishers reached




                          Inspired by: 100 Ways To Measure Social Media; by...
influence of brands participating in social channels




                           Inspired by: 100 Ways To Measure Socia...
demographics of target audience engaged with social
channels and reached through social media




                        ...
demography, geography of participating consumers




                         Inspired by: 100 Ways To Measure Social Medi...
social media habits and interests of target audience




                           Inspired by: 100 Ways To Measure Socia...
sentiment by volume of posts and impressions




                         Inspired by: 100 Ways To Measure Social Media; b...
shift in sentiment before, during, and after social
marketing programs




                         Inspired by: 100 Ways ...
languages spoken by participating consumers and
time spent on distributed content




                       Inspired by: ...
time spent on site through social media referrals




                           Inspired by: 100 Ways To Measure Social M...
Percentage of traffic generated from paid media




                          Inspired by: 100 Ways To Measure Social Medi...
frequency of social interactions per consumer,
percentage of videos viewed




                       Inspired by: 100 Way...
number of user-generated submissions received




                         Inspired by: 100 Ways To Measure Social Media; ...
relative popularity of social media content




                           Inspired by: 100 Ways To Measure Social Media; ...
exposures of virtual gifts, number of virtual gifts
shared




                         Inspired by: 100 Ways To Measure S...
number of user-generated submissions on brand
association, purchase consideration, brand reference




                   ...
impact of offline marketing or events on social
marketing programs or buzz




                       Inspired by: 100 Way...
user-generated content that can be used by the
marketer in other channels




                       Inspired by: 100 Ways...
measuring customer satisfaction and customers
assisted through buzz




                      Inspired by: 100 Ways To Mea...
savings generated by enabling customers to connect
with each other




                         Inspired by: 100 Ways To M...
volume of customer feedback generated using buzz




                         Inspired by: 100 Ways To Measure Social Medi...
research & development time saved based on
feedback from social media




                     Inspired by: 100 Ways To Me...
suggestions implemented from social feedback




                         Inspired by: 100 Ways To Measure Social Media; b...
costs saved from not spending on traditional
research




                      Inspired by: 100 Ways To Measure Social Me...
buzz resulting into leads generation, products
sampling, discount redemption rate




                       Inspired by: ...
buzz resulting into visits to store locator pages,
online sales, offline sales, and other offline behavior




           ...
buzz impacting ratings, reviews, rate of customer,
visitor retention




                         Inspired by: 100 Ways To...
buzz impacting customer lifetime value




                          Inspired by: 100 Ways To Measure Social Media; by Dav...
buzz impacting conversion and change in preference




                         Inspired by: 100 Ways To Measure Social Me...
buzz impacting customer acquisition, cost of
customer retention




                      Inspired by: 100 Ways To Measure...
buzz impacting change in market share




                         Inspired by: 100 Ways To Measure Social Media; by David...
attendance generated at in-person at events




                          Inspired by: 100 Ways To Measure Social Media; b...
calculating savings per customer assisted through
direct social media interactions compared to other
channels like call ce...
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Ways to measure social media

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Ways to measure social media

  1. 1. MEASURING SOCIAL MEDIA MARKETING Braj Mohan Chaturvedi I braj@braj.in I +91 9958166889
  2. 2. buzz for a brand based on volume of posts and impressions Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  3. 3. buzz based on nature of buzz by category and topic Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  4. 4. buzz based on time of the buzz and shift in buzz overtime Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  5. 5. nature of buzz, which includes seasonality, competitive nature Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  6. 6. buzz based on stages in purchase funnel, which include researching, transaction, post-purchase etc. Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  7. 7. channel of choice which include forums, social networks, blogs, twitter, etc Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  8. 8. buzz based on content proliferation and popularity Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  9. 9. buzz based on number of fans, followers, friends Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  10. 10. buzz based on growth rate of fans, followers, and friends Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  11. 11. change in virality and rate of change in virality which include connections to fans, followers, and friends Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  12. 12. rate of virality and change in virality rates over time which include second-degree reach Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  13. 13. level of engagement through embeds, installs, downloads, uploads Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  14. 14. level of engagement like, favourites, comments, ratings, social bookmarks, subscriptions, page views Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  15. 15. change in search engine rankings and share of voice for all social sites promoting the brand Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  16. 16. increase in searches due to social activity Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  17. 17. percentage of buzz containing links, which is ranked by influence of publishers Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  18. 18. percentage of buzz containing multimedia including images, video, audio Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  19. 19. share of voice on social sites when running paid media in same environment Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  20. 20. influence of consumers, publishers reached Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  21. 21. influence of brands participating in social channels Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  22. 22. demographics of target audience engaged with social channels and reached through social media Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  23. 23. demography, geography of participating consumers Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  24. 24. social media habits and interests of target audience Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  25. 25. sentiment by volume of posts and impressions Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  26. 26. shift in sentiment before, during, and after social marketing programs Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  27. 27. languages spoken by participating consumers and time spent on distributed content Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  28. 28. time spent on site through social media referrals Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  29. 29. Percentage of traffic generated from paid media Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  30. 30. frequency of social interactions per consumer, percentage of videos viewed Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  31. 31. number of user-generated submissions received Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  32. 32. relative popularity of social media content Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  33. 33. exposures of virtual gifts, number of virtual gifts shared Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  34. 34. number of user-generated submissions on brand association, purchase consideration, brand reference Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  35. 35. impact of offline marketing or events on social marketing programs or buzz Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  36. 36. user-generated content that can be used by the marketer in other channels Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  37. 37. measuring customer satisfaction and customers assisted through buzz Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  38. 38. savings generated by enabling customers to connect with each other Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  39. 39. volume of customer feedback generated using buzz Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  40. 40. research & development time saved based on feedback from social media Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  41. 41. suggestions implemented from social feedback Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  42. 42. costs saved from not spending on traditional research Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  43. 43. buzz resulting into leads generation, products sampling, discount redemption rate Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  44. 44. buzz resulting into visits to store locator pages, online sales, offline sales, and other offline behavior Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  45. 45. buzz impacting ratings, reviews, rate of customer, visitor retention Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  46. 46. buzz impacting customer lifetime value Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  47. 47. buzz impacting conversion and change in preference Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  48. 48. buzz impacting customer acquisition, cost of customer retention Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  49. 49. buzz impacting change in market share Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  50. 50. attendance generated at in-person at events Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
  51. 51. calculating savings per customer assisted through direct social media interactions compared to other channels like call centers, in-store. Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

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