Virtual Event

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Virtual Event

  1. 1. Currently, we are at the crossroads of the true fusion of digital and human communication and collaboration driven by advancements in infrastructure, 3D motion graphics and animation and social networking technology adoption that are enabling true global communication and commerce to take place. CHANGING MEDIA LANDSCAPE we are transitioning to a digital society, how we consume information, communicate, and interact is changing and accelerating paces.
  2. 2. CHANGING MARKET DYNAMICS Tightening Shrinking Increasing Content Green Increasing Marketing Networking Budgets Resources Overheads Distribution Marketing Engagement ROI
  3. 3. CHANGING MARKET LANDSCAPE Traditional Interactive Virtual Our world is united by digital technology.
  4. 4. UNDERSTANDING VIRTUAL EVENTS
  5. 5. VIRTUAL EVENTS: A NEW HORIZON Note: The virtual event design is inspired by one of the leading virtual event company.
  6. 6. A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked and evaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality of participants. VIRTUAL EVENT DEFINATION The convergence of business and technology has demonstrated accelerated adoption
  7. 7. VIRTUAL EVENT ELEMENTS Immersive Interactive Social Engaging Chats Webinars Q&A Environment Display Networking
  8. 8. VIRTUAL EVENT FEATURES Resource Entertainment Lobby Registration Exhibit Halls Auditorium Lounge Utility section Centre Centre •Navigation •Capture relevant •Offers tool to •Relevant and •White papers •Social network •increase •Increase panels to other visitor data interact with scheduled and informative with others participation by participation by areas of the captured, before exhibitor, booth presentations content in form •Build new introducing an introducing show visitor is allowed staff •Interact with of PPT, video, relationships element of FUN utility features to navigate •Offers relevant speakers audio, etc. into each event booth content The virtual event platform comes with simple administration features. It helps client in setting & managing the show and the exhibitor booths easily
  9. 9. VIRTUAL EVENTS TOOLS
  10. 10. Main Lobby is the entry point of the virtual exhibition. It is the landing MAIN LOBBY page of the virtual exhibition. Note: The virtual event design is inspired by one of the leading virtual event company. The main lobby is the entry point to the exhibition hall, auditorium, visiting hall, etc. Visitors to a virtual exhibition fill out an online registration form and create an online badge. This online badge is the entry ticket to the virtual exhibition hall.
  11. 11. Auditorium is the area where the featured event presentations AUDITORIUM are displayed. The content for this area is specified by the event administrator. Note: The virtual event design is inspired by one of the leading virtual event company. Event Bag is a repository of all downloadable content of the event where users manage what content they will download before they leave the event. Auditorium of the virtual exhibition may have other components such as a virtual web conference, webinar, other educational presentations. The virtual auditorium is the place where live interaction happens between all the users simultaneously. It also has option of event bag.
  12. 12. EXHIBIT HALL Exhibit Hall is the area where all booths are displayed. Note: The virtual event design is inspired by one of the leading virtual event company. Networking Lounge is an area for communications and networking between event visitors, brands or partners The virtual exhibition hall often reflect the imagery of a real-world tradeshow hall with various booth option. The virtual hall is also connected to the networking lounge where visitors can interact with participants or other visitors.
  13. 13. Booth is the areas where brands or partners content lives, and BOOTH AND NODES nodes is the areas within booths where brands or partners display their content Note: The virtual event design is inspired by one of the leading virtual event company. Node Node Nodes content for display of Node brands or partners content The virtual booths often reflect the imagery of a real-world tradeshow booth with desks and displays. The visuals also sometimes reflect those seen in real-world convention centers so that users can relate to them easily. The boots has various display points in form of nodes.
  14. 14. VIRTUAL EVENT LOOK AND FEEL
  15. 15. Main Lobby: Area where visitors first land when they come to the event Note: The virtual event design is inspired by one of the leading virtual event company.
  16. 16. Note: The virtual event design is inspired by one of the leading virtual event company. Auditorium: Area where the featured event presentations are displayed. Content for this area is specified by the event administrator
  17. 17. Note: The virtual event design is inspired by one of the leading virtual event company. Exhibit Hall: Area where all booths will display, Ability to create dynamically built exhibit halls and event map
  18. 18. Note: The virtual event design is inspired by one of the leading virtual event company. Node Node Node Node Booth: Areas where brands or partners content lives Nodes: Areas within booths where brands or partners display their content
  19. 19. Nodes Content: Display of brands or partners content Note: The virtual event design is inspired by one of the leading virtual event company.
  20. 20. Note: The virtual event design is inspired by one of the leading virtual event company. Event Bag: Repository of all downloadable content for the event where users manage what content they will download.
  21. 21. Note: The virtual event design is inspired by one of the leading virtual event company. Networking Lounge: Area for communications and networking between event visitors, brands or partners
  22. 22. ADVANTAGE VIRTUAL EVENTS
  23. 23. KEY DIFFERENTIATORS Technology Functionality Scalability • Industry-leading security and • User Interface (Award Winning) • Multiple languages entitlement • Dynamic, powerful metrics and • Flash based • Content recommendation engine tracking • Easily customized with add-on • Content Management System • Social media (Chat, VOIP, Blogs, services (CMS) Connections Forums, Social • Quickly deployed by customers • Video compression engine Connections) • Search Our Platform meets the most stringent security requirements in the industry
  24. 24. PLATFORM FEATURES AND SERVICES Content Live chat Universal Search Event Bag Visiting Card Preferences CMS Booth Creation Media Conversion Visitor Analytics E-Commerce The functionality of platform is designed to be easy and intuitive for event owners, sponsors, attendees, and customers.
  25. 25. CONTENT MANAGEMENT SYSTEM Manage Manage Manage Manage Manage Publish Manage Manage User Manage Exhibition Event Moderated Preview Registration Content Content promos Users Analytics Booths Hall Settings Chat Our Content Management System is the robust and has feature rich CMS.
  26. 26. VIRTUAL EVENTS SOLUTION
  27. 27. VIRTUAL EVENTS SOLUTION Virtual Corporate Virtual Trade Show Virtual Job Fair Virtual Education Fair Virtual Museum Event
  28. 28. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Industry Annual Trade Product Trade Association Specific meet specific Promotion Promotion Illustrative event s WHY VIRTUAL TRADE SHOWS? Generate Revenue Extend life of exhibition Generate value and leads Engagement ROI • Virtual events, like a physical • While a physical event happens • A Virtual Exhibition can be • Conduct more targeted events trade show has virtual booth at a single venue for 2-3 days, a launched 4-6 weeks before the more frequently and stay closer space in the exhibition hall to virtual trade event can be physical event to create online to your audiences. generate revenue. available for several months. buzz about the event to • Exhibitors can organise a semi- • It offers multiple opportunities • Virtual exhibition can attract eventually attract more annual Virtual Trade Show to to place banner ads in the main visitors from other parts of the footfalls. add to your annual physical lobby, in the exhibition halls country and also from across • Virtual events attract serious, Trade Show. and the auditorium. the globe. targeted global visitors - booth • Virtual event is simple to • This excitement created by • Many interested visitors, who owners can interact with them organise, at a fraction of the virtual event might also help would not spend time and through chat, e-mail and cost. It provide effective ROIs get last minute stall sales! money to travel to the physical business-card exchange , etc. vis-a-vis physical event show, would certainly spend • It enhances the lead generation time on their desktops to visit process of the exhibitors, the exhibition virtually. providing them additional, qualified leads beyond the physical show.
  29. 29. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Company Job-Sites Recruitment Vertical Job Recruitment Event Meet fair drive Illustrative event s WHY VIRTUAL JOB FAIR? Interactive Medium Highly engaging Positive ROI Increased Reach • Attract youth through a • The booth staff get access to •Generate qualified leads and •It helps you to reach candidates medium, they are most the resume provided by the extend the reach to across the country and even comfortable with candidate and can discuss their candidates. offer access to reach global • An online Job Fair makes questions directly with the •While a physical job fair candidates. perfect sense for them and a candidate. happens at a single venue for 2-3 •It is possible to have frequent great business sense for the • It is easy for candidates to days, a virtual event can be Virtual Job Fairs; like a weekly or recruiting companies. meet multiple companies, available for several months. from the comfort of their fortnightly • HR people staffing the booth •A Virtual Job Fair saves valuable •It is also possible to conduct a interact with candidates via home, college or cyber-cafe. HR staff time and their travel targeted Live Virtual Job Fair, chat and e-mail. which is certainly not possible costs. as a physical job fair.
  30. 30. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Higher Vertical Education University Education Education Event Events Meet fair Illustrative event s WHY VIRTUAL EDUCATION FAIR? Engage students Highly Interactive Easy To Apply Extend Reach • Students are extremely • Institute representatives • Each student provides •A virtual event can be comfortable interacting online. staffing the booth interact with summary profile about available for several months. • The percentage of visitors to students or their parents via themselves – their preferred They are much easier to virtual event would be much chat, and e-mail to answer course, location, their scores organise and provide effective higher than a physical event. questions about the course etc. ROIs. Thus the leads would be hotter and the institute. • It enables quick screening by • It saves valuable counsellor and relatively easier to • The representatives get access the institutes. staff time and their hotel & convert. to the preferred courses • Exhibitors get access to reports travel costs, as they will be provided by the student and that list which student posted able to reach many geographic can discuss their questions query or interest for which areas, sitting in office or at directly with them. course. home.
  31. 31. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Virtual Virtual Virtual Virtual Virtual Brand induction corporate product Annual Meet Event Event booth launches Illustrative event s WHY VIRTUAL CORPORATE EVENTS? Your virtual event Visitor Greater ROI Engagement •Readymade but customisable •Reach out to invited visitors •Virtual events saves the •Platform offers flexibility to Web2.0 platform for companies’ from across the globe company executive time and conduct more targeted virtual event. The platform can be •Possibility of re-running same travel cost. events. it offers opportunity to customised in accordance with event 3-4 times a day to suit •It generate more value and stay closer to your customers your needs and brand different time zones. leads for your partners, dealers, and partner . guidelines. You can engage in •Organise events and contests to or associates by attracting •Highly Interactive corporate events like: engage customers and get targeted visitors. event provide corporate with •Brand promotion invaluable feedback and ideas •The business associates or visitor interaction facility in the •Product launches from customers. partners can be provided events area, booth, auditorium • HR induction •Platform offers feature to track booths, where they can interact area and also in Lounge. All the customers activity, and with the visitors through live- these places interaction happens •Annual meet gauge their interest area. chat, e-mail and business-card via chat and e-mail, besides •Corporate Booth, etc. through surveys and contests. exchange.
  32. 32. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Virtual Virtual Virtual Art Virtual Handicraft artefacts Exhibition Museum Exhibition Show Illustrative event s WHY VIRTUAL MUSEUM FAIR? Educational tool Visitor delight Virtual Studio Culture Display • A Virtual Museum tour can • Visitors can explore at their • Display artefacts which cannot • Makes the country’s history & happen right in the classroom, own pace & leisure, from be displayed due to lack of culture accessible to people to add interest to school anywhere space. abroad curriculum as an educational • Visitors are not constrained by • Many a artefact, paintings, • A virtual museum becomes the reinforcement and teaching the museum timings and can handicrafts, etc. which are country’s global cultural supplement. visit the select items they want consigned to stores, due to ambassador, apprising visitors • Promotes global tourist traffic to cover, at anytime, from any lack of physical space can be about the rich cultural A virtual museum gives part of the world. displayed in the virtual heritage. information about a country • Additional information & museum. and its’ culture. references can be shared in • Arrange virtual art exhibitions. virtual platform which can not be given in the virtual museum
  33. 33. VIRTUAL EVENT SERVICES
  34. 34. VIRTUAL EVENT PLATFORM Virtual Corporate Virtual Trade Show Virtual Job Fair Virtual Education Fair Virtual Museum Event
  35. 35. VIRTUAL EVENT CONSULTING Pre Event Content Traffic Post Event Branding Production Sponsorship Consulting Creation Generation Consulting
  36. 36. LEAD GENERATION PROCESS Platform and Communication Marketing Plan Registration Confirmations Follow-up Speakers Strategy
  37. 37. IMPLEMENTATION PROCESS
  38. 38. IMPLEMENTATION PROCESS Campaign Pre Launch Train The Build Test Technical Post Launch Kick Off Launch Planning Promotion Trainer Platform Platform Support Promotion
  39. 39. LEAD GENERATION PROCESS
  40. 40. LEAD GENERATION PROCESS Platform and Communication Marketing Plan Registration Confirmations Follow-up Speakers Strategy
  41. 41. COMMUNICATION STRATEGY Analyst-Centered Approach Message Tactical Plank Scope Of Problem - Analyst Turnaround Level Of Details Convincing Compelling Simulations Data Base Support Campaign Analytic Model Clear Concise Back-Of-The- Envelope Contrasting
  42. 42. DIGITAL MARKETING PROPOSITION
  43. 43. Engage customers • Engage, interact, and Blogs and Forums promote with help of Awards, Polls, Contests • Interact with audience on relevant blogs, • Incentivizes the forums, and customer to promote Paid Ads communities and publicize • Accomplish short-term • SELL THE CONCEPT lead generation 1 Engaged Customer objectives via paid ads. 1 ORM Paid Ads at Content Sites, Forum 3 Personal Networks Banner Social Networking Ads Sites 2 Engaged Prospect communities 2 Paid Ads at SNS • Build communities on SEO Facebook, Orkut and other community Reach TG platforms. • Review sites • Inside peeks, stories, • Local city sites gossips, etc • Engage, interact, and promote with help of Community Optimizaion Awards, Polls, Contests • Reach out to people via SEO and SMO • Spreading content where it reaches the TG for them to engage with it.
  44. 44. WHAT CAN BE EXPECTED? Content Proliferation Forums or Blogs ORM Customer Community • Content Proliferation across • Presence and participation at • Online Moderation and • Engagement with customers the internet engagement top forums or blogs where Reputation Management by developing a customer tools - NEWS, Photos, Videos, relevant customers visit. • Manage Review and community PPTs, Polls, Contests, feedback. • Micro site to promote the Feedback benefits • EDMS to promote the benefits • Visibility across various online channels (search & social media) • Brand building via social media channels • Direct feedback from the customers including competitive research • Ultimately, more revenue
  45. 45. FOR VIRTUAL EVENT CONSULTING Contact : Braj Mohan Chaturvedi braj@adverteaze.com +91 9958166889 Thanks

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