Understanding social media recruitment

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the presentation is about understanding social media recruitment, benefits of social media recruitment and recruitment 2.0.

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Understanding social media recruitment

  1. 1. Effective recruitment is just not about hiring candidate <br />UNDERSTANDING RECRUITMENT<br />i am watching <br />
  2. 2. Recruitment response matrices :<br />job board<br />Fixed cost <br />approach <br />Campus <br />Job fairs <br />Employee website <br />Print <br />Job Days <br />Re-Hire <br />Quantity of Response <br />Employee Referrals <br />Recruitment consultants <br />Variable cost <br />approach <br />High<br />Low<br />Quality of Response <br />Effective recruitment is just not about hiring candidate <br />i am watching <br />
  3. 3. Print <br />Job board <br />Consultant <br />Referrals <br />Job Days <br />Campus <br />Rehire <br />Social HR<br />Recruitment <br />Engage employees and prospect <br />Visibility and Branding <br />Increase discussion opportunity <br />Scalable recruitment model <br />Build reputation in the marketplace<br />Generate trust in employee <br />Build evangelists for your company<br />Reference<br />Engage channel partners<br />Training effectiveness<br />Faster cultural integration<br />Employee concerns<br />Facilitate employee effectiveness<br />loyalty and belongingness<br />
  4. 4. Recruitment <br />Print <br />Job board <br />Consultant <br />Referrals <br />Job Days <br />Campus <br />Rehire <br />Social HR<br />Engage employees and prospect <br />Visibility and Branding <br />Increase discussion opportunity <br />Scalable recruitment model <br />Build reputation in the marketplace<br />Generate trust in employee <br />Build evangelists for your company<br />Reference<br />Engage channel partners<br />Training effectiveness<br />Faster cultural integration<br />Employee concerns<br />Facilitate employee effectiveness<br />loyalty and belongingness<br />
  5. 5. Social recruitment is just not about hiring candidate <br />SOCIAL RECRUITMENT PROCESS <br />i am watching <br />
  6. 6. Company reputation<br />Prospecting <br />Engage leads<br />Interview<br />Offer and acceptance<br />On boarding<br />Integration<br />Training & development<br />Lead & innovate<br />Terminate<br />Social media can be used across the employee lifecycle: <br />Social recruitment is just not about hiring candidate <br />i am watching <br />
  7. 7. Monitor company reputation <br />Leverage power of networks<br />Proactively search for talent<br />Enhance new hire<br />Employee engagement <br />Facilitate knowledge exchange<br />Build long term roadmap: <br />External Networks<br />Internal Networks <br />Social recruitment is just not about hiring candidate <br />i am watching <br />
  8. 8. Turbo charge with social networks<br />Social Media for Recruiting:<br />Social recruitment is just not about hiring candidate <br />i am watching <br />“Social Computing Moves Into Recruitment”© 2009 Forrester Research, Inc.<br />
  9. 9. Engaging with Candidates<br />VALUE PROPOSITION <br />i am watching <br />
  10. 10. Illustrative <br />Social media recruitment will help close 60 positions* in six months. First three months will be engagement months. <br />Assumption<br />i am watching <br />* assumption is based on high quantity recruitment viz. BPO, IT hire.<br />
  11. 11. Illustrative <br />Cost per hire is INR. 10000. This cost does not offer you any branding opportunity. <br />Assumption<br />i am watching <br />
  12. 12. Illustrative <br />Total number of hires <br />Cost per hire <br />Total investment<br />X<br />=<br />50<br />10000<br />500000<br />X<br />=<br />Monthly retainership<br />Number of months <br />Total investment<br />X<br />=<br />100000<br />6<br />600000<br />X<br />=<br />Hiring cost : <br />Cost of our retainership: <br />Social media recruitment – pilot project for 6 months <br />i am watching <br />
  13. 13. Illustrative <br />There is a (visible) direct cost advantage with social media recruitment. <br />Social media recruitment – pilot project for 6 months <br />i am watching <br />
  14. 14. .. and other social media recruitment benefits. <br />.. lets explore further. <br />Social media recruitment – pilot project for 6 months <br />i am watching <br />
  15. 15. Recruitment <br />Social media benefits:<br />Prospecting <br />Engage qualified leads<br />Interview<br />Offer and acceptance<br />Build company reputation<br />On boarding<br />Employee Branding <br />Integration<br />Training & development<br />Terminate<br />Social recruitment is just not about hiring candidate <br />i am watching <br />
  16. 16. Recruitment <br />Social media benefits for you:<br />Prospecting <br />Engage qualified leads<br />Interview<br />Offer and acceptance<br />Build company reputation<br />On boarding<br />Employee Branding <br />Integration<br />Training & development<br />Terminate<br />Social recruitment is just not about hiring candidate <br />i am watching <br />
  17. 17. Presented By:<br />Madhumita Mishra<br />Braj Mohan Chaturvedi<br />

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