Understanding Online Reputation Management

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Understanding Online Reputation Management

  1. 1. ONLINE REPUTATION MANAGEMENT
  2. 2. Online reputation management, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. -Wikipedia
  3. 3. COMMON REPUTATION PROBLEMS
  4. 4. THERE IS NO END OF REASONS OF REPUTATION. A PARTIAL LIST COMMON REPUTATION PROBLEMS NO Boss Customer Bad PR Cant escape Poor MIS Long Hate List Oh My God ! Syndrome Complaints Management Scandals
  5. 5. BUILDING A COMPELLING BRAND
  6. 6. BUILDING BRAND ONLINE IS NOT EASY. IT IS EVER EVOLVING PROCESS. BUILDING A COMPELLING BRAND -ve + ve You YOU
  7. 7. MANAGED ORM SOLUTION
  8. 8. BE PREPARED. HAVE A PLAN. MANAGE EXECUTION. MANAGED ORM SOLUTION ORM execution needs to care of legal, and Personal Restrictions. The execution need to take care of client Motivation, strategies, ORM can not be participation, editorial, involvement of client managed overnight. It branding and content for the ORM. is a continuous process. creation considerations. Create Manage Work on plan Build Confidence Set Expectations Execution Foundation Communication Incorporate Client Observations and The communication on Considerations while variations on issues, and the digital channel is working on the plan. managing ORM Long tail calculated and engaging. issues
  9. 9. ORM EXPECTATIONS
  10. 10. ONLINE REPUTATION MANAGEMENT IS A PROCESS. IT IS NOT OVERNIGHT WONDER. ORM EXPECTATIONS Get proper listing Client need to be assessment done and confident and in define listing types – Keep clients informed. Client must be control. Client is positive negative and interested in weekly neutral. interested in knowing developments. and monthly reporting. Agree on Scope Assessment Timeframe Communication Reporting Trust Identify properties Educate client on It is important for client involved and get in timeliness and execution to have consistent agreement with the process. It should include ongoing communication client on plan. position of negative and reporting. They want listing(s), strength of A search engine results negative listing(s), page (SERP) information budget considerations
  11. 11. MEASURE BRAND IDENTITY SYSTEM
  12. 12. Business Leader Where you will be Thought Leader Book Web 2.0 Virtual Event Pioneer Thought leader Digital Media MARKET DIFFERENTIATION Web 2.0 Expert Evangelists Market Challenger Acquisition In Marcom digital space writing Presentation Presentation Me-Too Offering Business Case Analysis Where I must be This Quarter Q1 & Q2 Q3 & Q4 Next Year TIME LINE MEASURE BRAND IDENTITY SYSTEM
  13. 13. ONLINE REPUTATION ASSESSMENT
  14. 14. MANAGING KEYWORDS ONLINE REPUTATION ASSESSMENT Keyword: Search Engine: Date: Position URL Page Rank Alexa Rank Sentiment *Generic detail. The customized complete list is business specific.
  15. 15. MANAGING BUSINESS NEEDS ONLINE REPUTATION ASSESSMENT Position Search Engines Social Networking sites Corporate sites Online brand image monitoring Online corporate image monitoring monitoring of CXOs Competitive information Industry trends update social media networks monitoring brand ambassadors *Partial list . The customized complete list is business specific.

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