Online Personal Branding

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Online Personal Branding

  1. 1. ORM FOR CXO Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  2. 2. Building A Compelling Personal Brand “Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for – the values, abilities and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.” Peter Montoya Personal Branding Guru Personal Blog YOU Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  3. 3. Why is Personal Branding So Important? IQ + EQ + RQ = Strong Personal Brand  Business is becoming more competitive and more global  All companies compete for the same customers  People buy from people  It is the personal relationship that makes the sale  A strong personal brand can be the tipping point when a buyer evaluates your product or service  Personal brand provides the guidance to shape your strategy  Personal brand adds enormous value to your business  Understanding your personal brand helps you define a direction for your business,  Personal brand keeps it on course during difficult times  Helps you stay focused on how you and your business create value  Ultimately it leads to profound personal and professional satisfaction Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  4. 4. C’s of Successful Personal Branding your USP - U = Ultimate Advantage; S = Sensational Offer; P = Powerful promise Correct: Reflects the personal attributes of its creator Concise: Can be captured in one or two sentences Clear: Explains what it is and what it is not Consistent: Its promise and message never changes Constant: Always visible and accessible Compelling: Appropriate, interesting, and relevant to its target audience Clever: Highly differentiated and unique Connected: Is part of a network of partners, colleagues, and customers Committed: Shows that that the creator is in it for the long haul Current: Based on market needs today, with room to evolve Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  5. 5. Your Personal Brand is about understanding what is truly unique about you - your strengths, Communicating Your Personal Brand skills, values, and passions – and using those attributes to differentiate yourself Personal Blog Connect Discover Collaborate Publish Must have tools for personal Communicate Your Brand: branding • Personalized stationary • Use power tools to • Business cards remodel your brand image. • Thank-you notes • Be a refined individual. • Voice mail messages • Seek out opportunities and • E-mail templates new business. • Web sites • Become an expert. • Print marketing materials • Extend the reach of your (brochures, case studies, message. etc.) • Speak out. • A portfolio or resume that • Take action. communicates quality • A strong logo Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  6. 6. "Don't look to become a person of success, look instead to become a person of value ." - Your Brand Identity System Albert Einstein The Beginning Measuring Your Evolving Your Brand Effectiveness Brand • You must • Conduct a focus • Reflect product, constantly assess group with service, and your brand and individuals who company changes the value that it is will provide • Keep current bringing you and honest feedback with your your customers. • Request feedback customer • You must on your requirements and continually find communications competitors new ways to tools. achieve your • Greater input brand-building results in stronger objectives. output. Note: This presentation is based on the E-Book, “Three Steps to a Winning Personal Brand” by William Arruda of Reach Communications. (www.reachcc.com)
  7. 7. Measure Your Brand Identity System Business Leader Where you will be Thought Leader Book Web 2.0 Virtual Event Pioneer Thought leader Digital Media MARKET DIFFERENTIATION Web 2.0 Expert Market Challenger Evangelists Acquisition In Marcom digital space writing Presentation Presentation Me-Too Offering Business Case Analysis Where I must be This Quarter Q1 & Q2 Q3 & Q4 Next Year TIME LINE
  8. 8. Your blog

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