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Benefits of email marketing


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Email marketing is an extremely cost-effective way to communicate with prospects and existing customers.

Published in: Business, Technology
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Benefits of email marketing

  1. 1. Benefits of Email Marketing Braj Mohan Chaturvedi [email_address] +91 9502421919
  2. 2. Benefits of Email Marketing The construct of email marketing
  3. 3. Email marketing reduces time, effort, and cost to reach the consumers
  4. 4. Email marketing has ability to send real time messages.
  5. 5. Email marketing database can be customized to reach those who might require specific services, or products without bothering others.
  6. 6. Emails contain opt-in and opt-out options which help shortlist prospects genuinely interested in specific offerings.
  7. 7. Email marketing offer an unique ability to personalize messages.
  8. 8. Email marketing has ability to generate real time campaign tracking.
  9. 9. Email marketing can be measured through tools like click-through rate, conversion rate.
  10. 10. Email marketing can be done at a very low overhead cost.
  11. 11. Benefits of Email Marketing campaign construct
  12. 12. Email marketing has ability to customize body of the content with changing behaviour of the target market.
  13. 13. The capability to test marketing messages offer email marketing huge communication and creative advantage .
  14. 14. Email marketing offers capability to segment customer database and derive information out of it.
  15. 15. Email marketing servers are capable of s ending emails to huge database with higher frequency of email communications
  16. 16. Email marketing offers the advertisers to embed the social media and social networking widgets with the email design.
  17. 17. Email marketing offers the customers an unique ability to share message easily with friends and family
  18. 18. Email campaign can be made interactive and engaging by effective use of graphics, videos, music, quiz, game, etc.
  19. 19. Benefits of Email Marketing The impact on sales.
  20. 20. Increase the top of mind recall and pushes the customer to buy the product.
  21. 21. Email marketing engages customers at various touch points which also encourages repeat purchase.
  22. 22. email marketing also increases average order value by up-selling and cross-selling.
  23. 23. Email is mostly used as a tool to get honest feedback about your products and services.
  24. 24. Effective email marketing drive web users to off-line purchase.
  25. 25. Thanks! Braj Mohan Chaturvedi [email_address] +91 9502421919 Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.