How to create the image of success

823 views

Published on

A presentation about how to successfully manage your personal brand and professional image, that was delivered at the China Secretaries Conference in Shanghai in April 2011.

Published in: Career, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
823
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • Personal branding is unearthing your unique qualities. \n\n
  • 3 C's: Clarity, Consistency and Constancy. \n
  • \n
  • \n
  • \n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Assumed Image: What others know or expect of a person and we associate that person with our own assumptions. Once we know a person, those assumptions turn into “reputation. \n\nVisual Image: Research has shown that visual presentation - dress sense, grooming, facial expressions and posture accounts for more than half of the impression made on others. When a person dresses and acts in the manner expected, they are usually assumed that they possess the talent, personality and characteristics that is associated with that image. When someone has a poor first impression, they may struggle to overcome that. \n\nExperienced image: Behavioral aspects relating to someone’s etiquette, communication and people skills and body language. If a peron can impress others with their interpersonal skills, promotional materials and speaking ability, they have a high chance of creating positive and lasting relationships. \n\nProven Image: Results of their behaviour, efforts, talents as proven over time. Did they live the promises and fulfill the expectations and people had of them?\n
  • Your visual image is how you dress and look counts. \nResearch has shown that visual representation counts for more than half of the impression we make on others. When you dress and act in the manner expected of a successful, motivated and trustworthy person, in most cases, it will be assumed that you possess all the other talents, personality and characteristics that accompany that image. \nBelieve in your brand, represent your brand \n
  • \n
  • Your visual image is how you dress and look counts. \nResearch has shown that visual representation counts for more than half of the impression we make on others. When you dress and act in the manner expected of a successful, motivated and trustworthy person, in most cases, it will be assumed that you possess all the other talents, personality and characteristics that accompany that image. \nBelieve in your brand, represent your brand \n
  • Your visual image is how you dress and look counts. \nResearch has shown that visual representation counts for more than half of the impression we make on others. When you dress and act in the manner expected of a successful, motivated and trustworthy person, in most cases, it will be assumed that you possess all the other talents, personality and characteristics that accompany that image. \nBelieve in your brand, represent your brand \n
  • Your visual image is how you dress and look counts. \nResearch has shown that visual representation counts for more than half of the impression we make on others. When you dress and act in the manner expected of a successful, motivated and trustworthy person, in most cases, it will be assumed that you possess all the other talents, personality and characteristics that accompany that image. \nBelieve in your brand, represent your brand \n
  • Your visual image is how you dress and look counts. \nResearch has shown that visual representation counts for more than half of the impression we make on others. When you dress and act in the manner expected of a successful, motivated and trustworthy person, in most cases, it will be assumed that you possess all the other talents, personality and characteristics that accompany that image. \nBelieve in your brand, represent your brand \n
  • \n
  • \n
  • How to create the image of success

    1. 1. How You Can Create the Image ofSuccessNatalie Lowe - April 22, 2011
    2. 2. About Natalie Lowe
    3. 3. About Natalie Lowe✤ Personal Branding & Image Strategist✤ Australian-Born-Chinese✤ World Citizen✤ Solid Fortune 50 Company Experience✤ Consultant to Business Leaders
    4. 4. What do you associate with these brands?
    5. 5. What will you learn from today? ✤ What is Personal Branding and How it Impacts Success ✤ What is Your Image Saying ABout You? ✤ How to make Great First Impression ✤ 5 Tips for Creating Your Image of Success 5
    6. 6. How are you standing out?✤ How are you ✤ Going to guarantee that you are the preferred candidate? ✤ Distinguishing yourself from others? ✤ Going to convince others you can deliver what you say you can?
    7. 7. What is Personal Branding? How your perceived value is compared to your competitors
    8. 8. History of Personal Branding
    9. 9. History of Personal Branding✤ 1997: Tom Peters wrote an article called “The Brand Called You”✤ CEO OF Me. INC.✤ Everyone has a chance to stand out.
    10. 10. Personal Branding Process
    11. 11. Personal Branding Process
    12. 12. Personal Branding Process
    13. 13. Personal Branding Process EXTRACT
    14. 14. Personal Branding Process EXTRACT
    15. 15. Personal Branding Process EXTRACT EXPRESS
    16. 16. Personal Branding Process Experienced EXTRACT EXPRESS
    17. 17. Personal Branding Process Experienced EXTRACT EXPRESS EXUDE
    18. 18. Personal Branding is...
    19. 19. Personal Branding is... ME
    20. 20. Personal Branding is... ME Competitors 竞
    21. 21. Personal Branding is... ME Competitors Target 竞 Audience 标 场
    22. 22. Personal Branding is... ME Competitors Target 竞 Audience 标 场
    23. 23. Personal Branding is... Your Unique Value of Promise ME Competitors Target 竞 Audience 标 场
    24. 24. Personal Branding is... Ensuring you deliver your unique promise of value consistently and constantly.
    25. 25. External Perceptions Matter Your personal brand is held in the hearts and minds of those around you
    26. 26. External Perceptions Matter Your personal brand is held in the hearts and minds of those Assumed around you
    27. 27. External Perceptions Matter Your personal brand is held in the hearts and minds of those Experienced Assumed around you
    28. 28. External Perceptions Matter Your personal brand is held in the hearts and minds of those Experienced Assumed around you Independent?
    29. 29. Total Image ManagementSource: The Polished Professional (TAIC)
    30. 30. Total Image Management MESource: The Polished Professional (TAIC)
    31. 31. Total Image Management MESource: The Polished Professional (TAIC)
    32. 32. Total Image Management Assumed MESource: The Polished Professional (TAIC)
    33. 33. Total Image Management Assumed MESource: The Polished Professional (TAIC)
    34. 34. Total Image Management Assumed ME VisualSource: The Polished Professional (TAIC)
    35. 35. Total Image Management Assumed ME VisualSource: The Polished Professional (TAIC)
    36. 36. Total Image Management Experienced Assumed ME VisualSource: The Polished Professional (TAIC)
    37. 37. Total Image Management Experienced Assumed ME VisualSource: The Polished Professional (TAIC)
    38. 38. Total Image Management Proven Experienced Assumed ME VisualSource: The Polished Professional (TAIC)
    39. 39. Total Image Management Proven Experienced Assumed ME VisualSource: The Polished Professional (TAIC)
    40. 40. What is the visual identity of yourbrand?
    41. 41. First Impressions Last 7% WHAT WE SAY WHAT IS HEARD 38% WHAT IS SEEN 55% You are judged on what you wear.
    42. 42. What is the visual identity of yourbrand?✤ Credibility✤ Likability✤ Self worth and self esteem✤ Physical Attributes
    43. 43. What is the visual identity of yourbrand?
    44. 44. 5 Professional Image Tips5 Understand the company dress code1.2. Invest your wardrobe3. Check the quality of your clothes4. Personal hygiene
    45. 45. The Benefits of Creating a Successful Professional Image Boosts your confidence and self-esteem You get noticed Point of differentiation Control your brand Brings success and self-satisfaction
    46. 46. “What makes you unique Makes you successful.” William Arruda, Founder - Reach Personal Branding
    47. 47. ✤ Natalie✤ Email: natalie@commdintl.com✤ About me: www.about.me/natalielowe✤ Website: www.commdintl.com✤ SKYPE: chattynattii

    ×