Benefits of LinkedIn for Businesses• Networking• Establish credibility• Stay updated• Promote your website• Increased awareness• Re-connect with business contacts you’ve lost touch with
Benefits of Twitter for Businesses• Extend customer service• Catch problems early• Run special deals/promotions• Build your personal brand• Find new business contacts• Boost visibility on search engines
Benefits of LinkedIn: The Numbers• 39% success rate for B2C in customer acquisition vs. 61% success rate for B2B• 45% of B2B companies have gained a customer vs. 26 % of B2C companies
Benefits of Twitter: The Numbers• Over 67% of users are following their favorite brands• 34% of marketers have generated leads and 20% have closed deals• B2B companies are more likely to use Twitter than B2C companies - 75% vs. 49%
LinkedIn Business Case Study• James Filbird, owner of JMF International Trade Group, used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn.
Twitter Business Case Study• Dell Inc. (the third-largest maker of PCs)• Twitter helped generate more than $6.5 million in orders for PCs, accessories and software via direct customer interaction over two years.
Tips for LinkedIn1. COMPLETE Your Profile2. Join Groups3. Make Connections4. SEO Yourself5. Remain Active
Tips for Twitter1. Make Tweeting a Daily Habit2. Tweet Valuable Content3. Reciprocity is Key4. Timing is Important5. Personalize Your Brand