Social Promotion Case Study
How can we make more popular, relevant and desired among 18-22 Facebook users?
 
 
 
 
Run Social Ads to target Facebook users and drive them to “Survive las Justas with Coca-Cola” Facebook Application 14,581,...
 
Top users averaged  507  Facebook friends Total Friends of Top App Users
Users broadcast their brand interaction to friends
Users become brand ambassadors
Application users generated more than 4 million viral brand messages
Users spent 7x more time in an interactive social experience than watching 30ss TV spot  Traffic Trend Source:
chatagency.com [email_address] http://twitter.com/chatagency 787.360.1622 Chat is a leading social media agency that creat...
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Coca-Cola Facebook Application

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How can Coca-Cola become more popular, relevant and desired among 18-22 Facebook users? Survive las Justas with Coca-Cola is a promotional Facebook application that provides users an engaging branded experience that lets users test their friends' loyalty. The user with the most loyal friends wins.

Developed by Chat Social Media Agency, www.chatagency.com.

Published in: Business, Technology
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Coca-Cola Facebook Application

  1. 1. Social Promotion Case Study
  2. 2. How can we make more popular, relevant and desired among 18-22 Facebook users?
  3. 7. Run Social Ads to target Facebook users and drive them to “Survive las Justas with Coca-Cola” Facebook Application 14,581,543 social ads displays
  4. 9. Top users averaged 507 Facebook friends Total Friends of Top App Users
  5. 10. Users broadcast their brand interaction to friends
  6. 11. Users become brand ambassadors
  7. 12. Application users generated more than 4 million viral brand messages
  8. 13. Users spent 7x more time in an interactive social experience than watching 30ss TV spot Traffic Trend Source:
  9. 14. chatagency.com [email_address] http://twitter.com/chatagency 787.360.1622 Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers. About Chat.

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