Community ValuesWorkshopsCity of Largo, Florida
Welcome and IntroductionsAssistant City ManagerHenry SchubertOMB ManagerAmy DavisManagement Analyst IIIChas Jordan
Quick SurveyDo you have budget based public inputin your community?1. Yes2. No3. I Don’t Know
Quick SurveyIf you do, what type of process do youutilize to garner that input?1. Survey2. Live Workshops3. Town HallMeeti...
Public Engagement –Previous Years• To provide annual budget input• Focus Groups• Citizen “Roundtable Sessions”• All based ...
2013 – The CommunityValues Campaign• First Try at an Online Survey• Three In-Person Workshops with roughly30 participants ...
Strong CommunityIdentity• Access to City-sponsored arts & culturalprogramming• Living in an environmentally friendly commu...
Strong CommunityIdentityPlease choose your highest rank of the five:1. Access to City-sponsored arts & culturalprogramming...
• City parks• The two recreation complexes, CommunityCenter and athletic fields• The Largo Public Library• The Largo Cultu...
Quality Community AmenitiesPlease choose your highest rank of the five:1. City parks2. The two recreationcomplexes,Communi...
Second Year Success• Focused Survey and WorkshopDiscussions on primary findings fromthe previous year• Asked more specific...
Factors of our Success• Solid Marketing and Communications– Branding– Drip Marketing– Dedicated Call-in Hotline– Prompt Fe...
Factors of our Success• Multimedia Efforts for Multi-Generational Response– Constant Contact– Largo TV Public Access Netwo...
Factors of our Success• Approaching the Process with aDifferent Goal in Mind– Policy Input versus Budgetary Decisions– Mor...
Lessons Learned• Need to know what we want from theprocess• Constant Refinement and Revision• Learning how to ask the righ...
Lessons Learned – Cont’d• Commission and Executive Staff Buy-In• Marketing Plan and ProfessionalCommunication staff• Provi...
Measurable Effects• Higher Millage Rate• Recommitment by City Commission toStrategic Planning Objectives• Interest from th...
Questions and Comments
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Community Values: A Success Story in Public Input

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This was a presentation I gave with our Assistant City Manager and OMB Manager at the annual Florida City and County Management Association (FCCMA) Conference in Orlando, Florida.

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Community Values: A Success Story in Public Input

  1. 1. Community ValuesWorkshopsCity of Largo, Florida
  2. 2. Welcome and IntroductionsAssistant City ManagerHenry SchubertOMB ManagerAmy DavisManagement Analyst IIIChas Jordan
  3. 3. Quick SurveyDo you have budget based public inputin your community?1. Yes2. No3. I Don’t Know
  4. 4. Quick SurveyIf you do, what type of process do youutilize to garner that input?1. Survey2. Live Workshops3. Town HallMeetings4. Web “Blogs” orother services5. Nothing
  5. 5. Public Engagement –Previous Years• To provide annual budget input• Focus Groups• Citizen “Roundtable Sessions”• All based upon current budget cycleand not broad policy discussions
  6. 6. 2013 – The CommunityValues Campaign• First Try at an Online Survey• Three In-Person Workshops with roughly30 participants in each• Testing findings from survey and fromworkshops separately for statisticalsignificance• Reported back to the Community inWriting and by presentation to CityCommission
  7. 7. Strong CommunityIdentity• Access to City-sponsored arts & culturalprogramming• Living in an environmentally friendly community• Promoting an active and identifiable downtown• Providing community special events• Building an attractive community (roads, treecanopy, parks, medians, signs, shopping areas,neighborhoods, code enforcement, developmentstandards)
  8. 8. Strong CommunityIdentityPlease choose your highest rank of the five:1. Access to City-sponsored arts & culturalprogramming2. Living in anenvironmentally friendlycommunity3. Promoting an active andidentifiable downtown4. Providing communityspecial events5. Building an attractivecommunity
  9. 9. • City parks• The two recreation complexes, CommunityCenter and athletic fields• The Largo Public Library• The Largo Cultural Center• The Largo Golf CourseQuality CommunityAmenities
  10. 10. Quality Community AmenitiesPlease choose your highest rank of the five:1. City parks2. The two recreationcomplexes,Community Centerand athletic fields3. The Largo PublicLibrary4. The Largo CulturalCenter5. The Largo GolfCourse
  11. 11. Second Year Success• Focused Survey and WorkshopDiscussions on primary findings fromthe previous year• Asked more specific questions inparticular areas that were notaddressed in the previous year
  12. 12. Factors of our Success• Solid Marketing and Communications– Branding– Drip Marketing– Dedicated Call-in Hotline– Prompt Feedback by Phone or Email– Dedicated Website to Promote• http://www.largo.com/values
  13. 13. Factors of our Success• Multimedia Efforts for Multi-Generational Response– Constant Contact– Largo TV Public Access Network– Business Cards for Commissioners– Link on City Homepage– Home Screen for Library Computers– Posters in City Buildings– Press Releases / Media Coverage
  14. 14. Factors of our Success• Approaching the Process with aDifferent Goal in Mind– Policy Input versus Budgetary Decisions– More Dialogue– Emphasis on Value– Longer Shelf-Life– Gives us Data to Trend and Analyse– Allows for more Strategic Planning inFunding and Long Term Financing
  15. 15. Lessons Learned• Need to know what we want from theprocess• Constant Refinement and Revision• Learning how to ask the right questionsin the right way• K.I.S.S.• Good Facilitation
  16. 16. Lessons Learned – Cont’d• Commission and Executive Staff Buy-In• Marketing Plan and ProfessionalCommunication staff• Provide participants the results• Account for your participants throughdemographics• People are drawn more to positivefeelings about input than negative
  17. 17. Measurable Effects• Higher Millage Rate• Recommitment by City Commission toStrategic Planning Objectives• Interest from the Commission for morespecific input for broader policypurposes in the next year
  18. 18. Questions and Comments

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