Top 3 online reputation management strategies


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Top 3 online reputation management strategies

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Top 3 online reputation management strategies

  1. 1. Top 3 Online Reputation Management StrategiesYou had to create a business plan before starting your business, right?And that meant outlining strategies for growing your business. There is nodoubt that business marketing was somewhere on that list . . . and in thisday and age, you simply cannot ignore the Internet when marketing yourbusiness. One thing you might not have thought of is the need to protectand grow your online presence. Your business’ online reputation can go along way in determining the success of your business, and so you must beproactive about creating the reputation you want – and that, too, requiresstrategizing. Where do you begin? Here are the top three onlinereputation management strategies:Use the right tools. There is perhaps no reputation management strategythan prevention, and a very powerful way to nip detrimental gossip in thebud is to monitor the web closely for anything and everything people aresaying about your business. There are a number of tools out there thatexist to help you monitor your online reputation. No one tool can monitorevery online outlet. You should therefore make use of social mediatracking tools like Hootsuite and Socialmention, as well as web monitoringtools like Google Alerts and blog monitoring tools like BlogPulse.Identify the influencers. Influencers are big names that have a strong pullin the virtual realm. They may be celebrity endorsers with huge Twitterfollowings, popular bloggers, or industry experts with major websites. Useyour monitoring tools to identify who the influencers are when it comes toyour online reputation. Then take good care of those influencers. How doyou do this? Make them privy to interesting information about yourbusiness before anyone else, so they can break the news, or allow them toprovide their followers with your products at a discount (or for acommission). It’s a “you pat my back, I’ll pat yours” kind of world, so becreative.Ask for reviews. Customer reviews are one of the best ways you cangarner attention from new customers, and grow the loyalty of existing
  2. 2. customers. Ask your satisfied customers to post reviews on review siteslike Yelp, Bing, Foursquare, and Google Places.Online reputation management is a complex process, but it is alsotantamount to your business success. To make the most of your onlinereputation, you may want to enlist the help of qualified and competentprofessionals like us, Social Sinergy. We can be reached by phone, at 702-530-3881, or by email: Check out more information on reputation marketing at the site below; Reputation Marketing