Utilizing Google Reputation Management to Protect Your Online                            ImageGoogle Reputation Management...
articles/content that promotes a more positive impression of you. You can include linksto these articles within your Googl...
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Utilizing Google Reputation Management to Protect Your Online Image

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Utilizing Google Reputation Management to Protect Your Online Image

  1. 1. Utilizing Google Reputation Management to Protect Your Online ImageGoogle Reputation Management is a crucial process when you are trying to establishyour online status. The simple fact is that most people use Google as their primarysearch tool while researching information concerning you or your organization.There could be a vast quantity of personal information about you that may be easilyfound on the internet. If a person uses your name in a blog post, a Facebook/Twitterconversation, or if a photograph tagged with your name is posted, it is inevitable that thiscontent will be indexed by Google. Some of this information could be private,confidential, derogatory, or just plain inaccurate.It is therefore necessary that you take the appropriate steps to make sure that peoplegain the right impression of you. As a protective measure, Google has recentlyintroduced a tool that makes it easier for you to manage your online reputation.What Is The Google Reputation Management Tool?In order to access the Google Reputation Management tool, you will first need tocreate a Google profile. The tool itself is entitled ‘Me on the Web’ and is visible on yourGoogle account dashboard. It is located between the ‘Analytics’ and ‘AccountInformation’ tabs.This tool allows you to keep track of any new information that may appear on searchengines. You are simply required to set parameters based on the information in yourprofile, such as your name or contact address. The next time anyone posts new contentthat includes these parameters, Google sends you an Alert. In addition, there aremethods provided to safeguard your reputation and aid in the removal of derogatorycontent.Responding To Threats Reported By the Google Reputation Management ToolIf you are alerted to the presence of information that could be potentially embarrassingor damaging to your reputation, it is necessary to react quickly.We are often the architects of our own misfortune and certain content or photos meantfor private viewing on our Facebook/Picassa accounts may be viewable to the public atlarge. In this case, you can fix the problem by correcting the Privacy Settings on theseaccounts. If you have made comments or statements through your social media accountor website that could cause damage to your status, it is important that you delete thesecomments or web pages. Pages/comments once deleted can be removed from anysearch engine results.If the offending content is posted on a third party website or by a person you cannotcontact, there is little you can do about it apart from requesting the publisher to withdrawthe content. In the event of a refusal, the best way of counteracting this is by publishing
  2. 2. articles/content that promotes a more positive impression of you. You can include linksto these articles within your Google account. Typically, content links found within youraccount command higher search engine rankings and can help bury any offendingcontent.Proper utilization of the tools provided by the Google Reputation Management systemcan help protect your online image. Call Us Today! 702-530-3881

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