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Rules<br />CAN-SPAM Act<br />Opt-in is best<br />Opt-out is a requirement<br />Avoid deceptive subject lines<br />Use a 3rd party email service provider<br />Don’t use Outlook/Entourage to send your mail or you’ll end up blocked and banned<br />You need measurement<br />
Subscriber Management<br />Subscribe button or form on your website<br />Promote subscription offline<br />Listserv use<br />
Design Options<br />Existing templates<br />Clear ND and department branding<br />
Google Analytics<br />Track how/what users are doing on your site once they come in from an email newsletter<br />Even measure conversions/ROI<br />
It’s the Content<br />There are a lot of newsletters, and you get a lot of emails<br />What makes you open a newsletter and read?<br />Content is king – it’s why you even bother reading these things.<br />
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