Mary Louise Murray Portfolio


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Mary Louise Murray Portfolio

  1. 1. Mary Louise Murray Marketing Professional
  2. 2. Who is Mary Louise Murray ? An assertive successful leader with proven abilities to strategically plan, manage, budget and promote established and new product lines. She develops and executes promotional programs including ethnic marketing, managing media and partnership negotiations. Has also provided sales forecasting, sales support, business and market research analysis, project and interdepartmental coordination.
  3. 3. Mary Louise Murray <ul><li>Educational Background: </li></ul><ul><li>Master of Business Administration Averett University </li></ul><ul><li>Danville, VA </li></ul><ul><li>Graduated 2000 </li></ul><ul><li>Major: General Business </li></ul><ul><li>Bachelor of Science </li></ul><ul><li>Norfolk State University, Norfolk, VA Graduated 1995 </li></ul><ul><li>Major: Marketing </li></ul>
  4. 4. Mary Louise Murray <ul><li>Core Competencies –Strategic Leader </li></ul><ul><li>Encourages and sustains a climate for change within the area of the organization </li></ul><ul><li>Takes responsibility for identifying significant change needs in the organization and develops a strategy and plan for making it happen. </li></ul><ul><li>Leadership Competencies - Expert </li></ul><ul><li>Understands that people are motivated and lean in different ways and adjusts approach to fit the needs of each individual </li></ul><ul><li>Assigns work that provides individuals with the specific kind of challenges needed to stretch their abilities and build self-confidence for taking on greater challenges </li></ul><ul><li>Empowers others by giving them opportunities to demonstrate leadership, become more visible within the organization and receive the recognition they deserve </li></ul>
  5. 5. Mary Louise Murray <ul><li>8 years of professional and post graduate experience with the following companies: </li></ul>
  6. 6. Mary Louise Murray Where is she now in her career?
  7. 7. Dollar Tree Stores Bob Rudham, VP of Merchandising Barb Seman, VP of Marketing Mary Murray Marketing Manager Mahogany Ligon Marketing Coordinator Jeff Edyney Graphic Manager Bob Sasser President/COO Jerald Motil Marketing Intern Kim Rouke Media Analyst
  8. 8. Mary Louise Murray – DTS 1/04 – present <ul><li>Current Job Responsibilities: </li></ul><ul><li>Ad/Marketing Manager, DOLLAR TREE STORES INC., Chesapeake, VA </li></ul><ul><li>Controls expenditures within budget for new product development and promotions </li></ul><ul><li>Generates and evaluates new ideas for promotions, articles, press releases, publicity, etc. and ensures coordination and consistency with internal marketing/advertising/sales professionals; presents ideas to management as a appropriate </li></ul><ul><li>Liaises with internal departments and external agencies to ensure full communication and success of marketing plans </li></ul><ul><li>Prepares sales and profit estimates and project manage production and distribution for promotions. </li></ul><ul><li>While also preparing band/product marketing plans and discontinuation plans to ensure that the product range is in tune with market opportunities </li></ul><ul><li>Ensures effective administration of brands/products through marketing proposals product briefs, brand plans, meanwhile constantly monitoring performances of managed brands/products to ensure it meets company objectives. </li></ul><ul><li>Identifies new business opportunities for new products, re-launches, packaging changes, range extensions and proposes initial plans to exploit these opportunities </li></ul><ul><li>Participates in annual performance evaluations completed on associates, also providing training and development as needed. </li></ul>
  9. 9. Mary Louise Murray - DTS <ul><li>Achievements: </li></ul><ul><li>Successfully implemented and executed over 300+ grand opening with media plans for new, relocation and expansion stores. </li></ul><ul><li>Oversaw three media flights that yielded 2% percent comp increases over prior year in 32 markets. </li></ul><ul><li>Developed ROP Ads for 32 markets and worked closely with agency on all PR efforts. </li></ul>
  10. 10. UniWorld - Burger King TBD Group Account Director Dianne Williams Account Director Miami Audrene Chakmakjian Account Director Creative Jamal Ali Field Director Kathy Warren Reg. Acct Supv. Mary Murray Reg. Acct. Supv Vickie Casanova Reg. Acct Supv. Keira Edwards Account Executive Ken Gilbert President/COO Latasha Owens-Hobdy Account Executive Olivia Johnson Account Coordinator
  11. 11. NORTHEAST Mary Murray, Regional Acct. Sup. MIDWEST & TEXAS Vickie Casanova, Regional Acct. Sup. SOUTHEAST Jamal Ali Kathy Warren, Sr. Regional Acct Sup. Dianne Williams, Regional Acct. Sup. WEST MOUNTAIN & SOUTHWEST BK Regional Map Effective April 1, 2003
  12. 12. Mary Louise Murray – UniWorld 5/02 – 1/04 <ul><li>Job Responsibilities: </li></ul><ul><li>Regional Account Supervisor, UNIWORLD GROUP INC., New York, NY </li></ul><ul><li>Managed local and national media tactics to promote products and increase sales for 7 Northeast ADI’s. </li></ul><ul><li>Oversaw and managed ethnic budget in excess of $2,000,000 for local markets </li></ul><ul><li>Facilitated presentation of agency programs and objectives to clients </li></ul><ul><li>Provided direction to Assistant Account Executive and coordinating and managing assigned projects </li></ul><ul><li>Worked with media department to determine current and final media plans </li></ul><ul><li>Provided guidance and direction for all local creative to team </li></ul><ul><li>Proofed and assisted with promotional, publicity, and marketing materials that include press releases and radio scripts </li></ul><ul><li>Sought out community wide activities and events that build sales and profitability </li></ul><ul><li>Analyzed and track statistical data of customer base and trends through company sales reporting </li></ul>
  13. 13. Mary Louise Murray - UniWorld <ul><li>Achievements: </li></ul><ul><li>Developed marketing strategy to address different ethnicities within a demographic segment </li></ul><ul><li>Executed PR Event which generated publicity for client on 3 local networks and 1 nationally syndicated magazine </li></ul><ul><li>Brand building from successful promotional sponsorships (UniverSoul Circus; Stone Soul Picnic; Unity Day) </li></ul><ul><li>Development of ethnic POP presented client </li></ul><ul><li>Implementation and execution of Local Ethnic Restaurant Plan for Queens NY </li></ul><ul><ul><li>Devised Community Service Representative training program for </li></ul></ul><ul><ul><li>Headed up focus groups to gain insight on consumer concerns </li></ul></ul>
  14. 14. Mary Louise Murray - UniWorld <ul><li>BK Presents: </li></ul><ul><li>Scream Tour III </li></ul><ul><li>August 29 th and 30 th , 2003 organized Burger King’s in market – appearance. A PR event in Baltimore, MD and Richmond, VA for the hottest new R&B Group </li></ul><ul><li>B2K </li></ul>
  15. 15. Mary Louise Murray – Ameriking (3 yrs) <ul><li>Job Responsibilities: </li></ul><ul><li>Marketing Manager, Ameriking – Burger King, Williamsburg, VA </li></ul><ul><li>Responsible for leading field marketing to increase ADI sales and traffic in alignment with National Calendar </li></ul><ul><li>Executed and developed ethnic marketing programs for the organization </li></ul><ul><li>Assisted national agencies with media tactics to promote products and increase sales </li></ul><ul><li>Gathered sales and product mix information and analyze for organization. </li></ul><ul><li>Obtain post and pre promotional analysis information for local agencies and organization </li></ul><ul><li>Developed and assisted in Grand Opening, Re-grand opening, and Competitive Action Plans </li></ul><ul><li>Monitored and ensured 100% in-store execution of all monthly merchandising </li></ul>
  16. 16. Mary Louise Murray – Ameriking <ul><li>Achievements: </li></ul><ul><li>Implemented and Executed 7 Grand Openings Plans for the Burger King System </li></ul><ul><li>Assisted in development of POP elements for Local ADI option (October 01 and February 02) </li></ul><ul><li>Purchased media for sub-market (cable, print and radio) for local option on BK National Calendar, which yielded 3-5% increase in sales over prior year. (November 01,March 02 and April 02) </li></ul><ul><li>Developed Black History Month Promotion for organization which yielded a 3% net food sales increase in ethnic Restaurants. (January 01) </li></ul><ul><li>Trained and developed marketing manager new hires for Ameriking, Inc. Total (7) </li></ul><ul><li>Saved organization $2,000 monthly based on evaluation of POP configurations in restaurants and realignment. </li></ul>
  17. 17. Mary Louise Murray How would you describe her?
  18. 18. Mary Louise Murray <ul><li>Shannon Mathews, Co-Worker Ameriking </li></ul><ul><li>“ Mary has always conducted herself with confidence and integrity. Our group often looks to her as a leader because of her extensive marketing knowledge. She draws on her education and her past marketing experience to formulate and execute new ideas that grow sales for our company. She is known for doing whatever it takes to build sales and customer counts in the restaurants.” </li></ul>
  19. 19. Mary Louise Murray Key Facts
  20. 20. Mary Louise Murray What’s her opportunities?? Mary seeks a cautious approach to solving problems. She wants to solve problems within the framework of a team environment. Seldom will she force her opinion as she prefers a compromise as opposed to a win-lose situation.
  21. 21. Mary Louise Murray <ul><li>What’s her long – term goals?? </li></ul><ul><ul><li>Secure a senior management position that would enable me to utilize my skills and abilities, to effectively reach an optimal level of success within an organization </li></ul></ul>
  22. 22. Mary Louise Murray – KEY Relevant Skills <ul><li>Management </li></ul><ul><ul><li>- Identify and provide an understanding of the company’s mission, to </li></ul></ul><ul><ul><li>ensure employee’s professional and personal goals are compatible </li></ul></ul><ul><ul><li>with the organization’s objectives, thus resulting in an optimal level of </li></ul></ul><ul><ul><li>performance by staff </li></ul></ul><ul><li>Motivational Skills </li></ul><ul><ul><li>- Ability to motivate individuals to pursue strategies that have not </li></ul></ul><ul><ul><li>been previously employed </li></ul></ul><ul><li>Strategist </li></ul><ul><ul><li>- Method of decision making includes strategic planning </li></ul></ul><ul><li>Innovative </li></ul><ul><ul><li>- Out Of The Box Thinking </li></ul></ul><ul><li>Effective Communicator </li></ul><ul><ul><li>- Proficient in written and oral communication including extensive </li></ul></ul><ul><ul><li>experience giving formal presentations </li></ul></ul>
  23. 23. That’s Mary Louise Murray ! Questions and Answers