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Amit kumar lal Charu S mall retail stores thrive on customer relations
What is retailing  <ul><li>Retailing is the point where the producer meets with the consumer who exchanges his money for t...
Organised retails are growing  <ul><li>FDI is increased up to 51 % in single brand retailing such as Reebok, Gucci  </li><...
Objectives  <ul><li>This research unveils what actually the unorganised sector do in order to survive  </li></ul><ul><li>H...
1. Sales promotion techniques  <ul><li>Credit facility  </li></ul><ul><li>Special discounts  </li></ul><ul><li>Quality goo...
2. Customer relationship measures  <ul><li>Catering all kind of customers  </li></ul><ul><li>Providing all types of goods ...
Main findings  <ul><li>Initial investment needed is very low  </li></ul><ul><li>Generally retailers use their own resource...
Suggestions <ul><li>Bank loan should be provided to them  </li></ul><ul><li>Modernization is the need of the hour </li></u...
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Small Retail Stores Thrive On Customer Relations

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Small Retail Stores Thrive On Customer Relations

  1. 1. Amit kumar lal Charu S mall retail stores thrive on customer relations
  2. 2. What is retailing <ul><li>Retailing is the point where the producer meets with the consumer who exchanges his money for the product </li></ul><ul><li>As far this survey is concerned the current scenario says there are ---- </li></ul><ul><ul><li>96% unorganised retail sectors </li></ul></ul><ul><ul><li>4% organised retail sectors </li></ul></ul><ul><ul><li>98% of people are employed by unorganised sector </li></ul></ul>
  3. 3. Organised retails are growing <ul><li>FDI is increased up to 51 % in single brand retailing such as Reebok, Gucci </li></ul><ul><li>By 2015 the share of organised retail sector will be </li></ul><ul><li>14 to 18 % </li></ul><ul><li>With this growth the unorganised sector we will have to face a though competition. </li></ul>
  4. 4. Objectives <ul><li>This research unveils what actually the unorganised sector do in order to survive </li></ul><ul><li>How they maintain customer relation ships </li></ul><ul><li>Sample was selected from Tamil Nadu. </li></ul>
  5. 5. 1. Sales promotion techniques <ul><li>Credit facility </li></ul><ul><li>Special discounts </li></ul><ul><li>Quality goods </li></ul><ul><li>Variety of goods </li></ul>
  6. 6. 2. Customer relationship measures <ul><li>Catering all kind of customers </li></ul><ul><li>Providing all types of goods asked for </li></ul><ul><li>Customers are welcomed </li></ul>
  7. 7. Main findings <ul><li>Initial investment needed is very low </li></ul><ul><li>Generally retailers use their own resources </li></ul><ul><li>They sell branded and quality goods </li></ul><ul><li>Profits are goods </li></ul><ul><li>Home delivery is there, golden punch </li></ul>
  8. 8. Suggestions <ul><li>Bank loan should be provided to them </li></ul><ul><li>Modernization is the need of the hour </li></ul><ul><li>One should care more for the physical surroundings </li></ul><ul><li>Human relation and communication skills must be put to maximum advantage </li></ul>

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