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Animal Euthanasia: What are the challenges?


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Although commonly used in other settings, defining animal welfare as part of a corporate CSR setting is not new.

There are many ways to define CSR. What they have in common is that CSR describes how companies manage their business processes to produce an overall positive impact on society. The phenomenon CSR is a value concept that is susceptible to particular ideological and emotional interpretations. Different organizations have framed different definitions - although there is considerable common ground between them.

Some important national players of the food chain at different steps (mainly food retailers and food services) have included animal welfare in their CSR.

Published in: News & Politics
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Animal Euthanasia: What are the challenges?

  1. 1. Presentation 2 Animal Euthanasia What are the challenges? For more information:
  2. 2. Animal Part of Euthanasia CSR profiling Presented by Harm Kiezebrink For more information:
  3. 3. Animal euthanasia - component of farming • Stunning methods 3 For more information: • Mortality under piglets first 48 hours: up to 12% (Source: Faculty of Veterinary Medicine - University of Ghent, 2008) • Mortality under poultry on the farm: 3% • Mal-positioned embryo’s and mail day-old chicks
  4. 4. Animal euthanasia – the legal framework EU Directive 1099/2009 • Stunning methods 4 For more information: • Cervical neck dislocation only allowed with poultry to 5 KG - and only after an stunning. This method is not allowed to be routinely used; only in cases where no other stunning methods are available. • Penetrating and Non-penetrating bolt is only allowed in poultry as an stunning method- Subsequently, killing by bleeding or prolonged oxygen withdrawal (the Anoxia method) is to follow (EC 1099/2009, art. 4)) • Blunt blow on the head; Allowed as stunning method for piglets and poultry up to 5 kg – Subsequently followed by killing of the animal through bleeding or by the Anoxia method (oxygen withdrawal). This method is not allowed to be routinely used; only in cases where no other stunning method are available.
  5. 5. • Euthanizing animals is part of the farming process • The majority of consumers chose to stay uninformed, easing their conscious • There is no financial incentive for proper euthanizing farm animals • Therefore proper euthanizing animals should be part of Corporate Social Responsibility of the industry and retailers Animal Euthanasia Daily practice – versus – the taboo For more information:
  6. 6. Animal euthanasia Perspective on the long term • Reports and videos on animal cruelty influences especially young consumers • Growing rejection of consumption of animal products is becoming a trend • Share of vegetarians (Germany) is 3.5% and rising; 11% are now "Flexitarier” • The EU responded in order to adjust to changing consumer concerns For more information:
  7. 7. • No response: Welfare organizations will force the industry to open discussion on the subject • Passive - Individual response: Only Implemented by practitioners of alternative farming – demonstrating the difference in farming concepts • Active – collective response: Part of an integrated CSR industry strategy Animal euthanasia How to respond For more information:
  8. 8. The Anoxia technique The modern answer to consumer concerns For more information: