Although commonly used in other settings, defining animal welfare as part of a corporate CSR setting is not new.
There are many ways to define CSR. What they have in common is that CSR describes how companies manage their business processes to produce an overall positive impact on society. The phenomenon CSR is a value concept that is susceptible to particular ideological and emotional interpretations. Different organizations have framed different definitions - although there is considerable common ground between them.
Some important national players of the food chain at different steps (mainly food retailers and food services) have included animal welfare in their CSR.