At the end of the discussion
students should be able to:
Define the Educational Media
Determine different roles and
function; and elements of E.M.C.
Enlist the different services
catered by E.M.C.
Appraise the importance of a
“ e have said that the best
ideas in the world are to be found in
a modern library. But the modern
educational media center must
include excellence in varied media-
not merely in printed materials.”
- Edgar Dale
What is an E.M.C.
A facility designed for the housing
and utilization of all educational
media within the school.
It is more than a collection of
instructional materials because it
incorporates a systematic plan or
program in the proper use and
delivery of effective instruction.
The Elements of a
Institutional Media Services
EMC Director- the overall in charge of
maintaining and delivering the services
offered by the center,
Technician- adept in manipulating, using
and who can troubleshoot simple
problems that may arise in using the
Librarian- in charge of filing or arranging
systematically the different instructional
media for easier loaning out to students
Artist who assists the teachers and
students in producing unavailable
Refers to the scientific and specialized
knowledge on the use and application of
educational media to teaching and
○ Information sheets
Include the lo-tech instructional
materials which are arranged
systematically for easy access.
○Realia/ Models/ Mock Ups
○Production and Viewing space.
( catered by Atenero de Manila University)
Given to new teachers on and about EMC,
programs, roles in academic organization,
service, facilities, guidelines and
procedures; and hands on training on the
use of different equipment.
Selection of Print and Non-Print Materials
Librarians select and acquire print & non-
print materials that suits the needs,
interests and special abilities of students
Organization of Print & Non-Print
Technical librarians organize all the
purchased prints and & non-prints for
Circulation of Print & Non- Print Materials
Leads out various types of materials to
students and teachers; guidelines are
given for efficient, conditioned and
maximized use of resources.
Attends to requests like bibliographic
info's from the card catalog, searching
through book, periodicals, pamphlets,
documents and non- print materials that
is recorded on a logbook.
Listings of materials and periodical
articles to publicize the new materials.
Media Instruction Program
The M.I.P. aims to teach students to be
skillful and discriminating users of print &
non- print media. Designed to develop
the habit of inquiry and stimulate growth
and development of students.
Class Supervised Research
A scheduled programs of activity
particularly in Science and Social
Studies. (Research writing)
Selected professional and general
interests journals that is routed in the
different grade levels and service areas.
A self- service photocopying machine is
available for the faculty to produce
certain amount of copies of the needed
materials with charge.
Video & Sound Production
Simple class productions for instruction, program
and/or school wide presentations are put
together in the A.V. area.
Different non- print media are acquired.
Teachers are encouraged to maximized the use
of teacher- friendly materials
Grade Level Newspaper
A subscription to a new newspaper of their
A service that provides up-to-date events locally
In-service training for future teachers and
Established for the purposes of workshops,
Appropriate evaluation of instruments/ I.M.s
Creation and implementation of educational
Roles and Functions
Consultant service to improve instruction,
learning and use of educational media
resources and facilities;
Upgrade instructional standards through the
use of educational media resources;
Information on new educational
Creation/production of instructional materials to
suit the special needs of teacher and student
Upgraded research through media support to
individual investigation and exploration;
Multi-media facilities with areas made available
to students, teachers and the media staff.
Educational media equipment made available for
classroom use to student and teachers.
Mission and Vision (of Atenero
de Manila University)
It reflects and supports the philosophy of
It shares and implements the school’s
aims and objectives.
It is involved in the teaching and learning
It is a *resource center.
In it, different forms of communication and
their accompanying technology are
organized and housed for easy
accessibility and use.
It is a *learning laboratory.
It provides materials which will enrich and
implement the curriculum; it encourages
individual exploration and inquiry with the
use of provided materials for self- directed
It is a *teaching agency.
It teaches student how to find info’s;
stimulates new interests; encourages
students and teacher to use variety of
media and keep them informed about new
It is a *service agency.
In it, all procedures are established as the
basis of service to students and teachers...
A *coordinating agency─ It serves as a
central depository for various forms of
A *center for recreational reading, viewing
A *stepping stone to other community
Provides teachers and students easy
access for information search.
Maintains a pool of instructional material
ready for use as need arises.
Serves as a venue for multi-media
learning for more positive results
Provides for individualized instruction,
and independent learning, hence it
promote self confidence
Allows the students and teachers the
opportunity to avail the expertise of the
media technologists and specialists.
Promotes closer linkage between
administrators, teachers and students
because they will work together in the
maintenance of the center.
Teachers and students can update and
improve their capabilities and
Group I- Compose a song/rap using the
Group II- Create an acronym that will
focus on the importance of E.M.C. using
this letters= A L D U B
Group III- Draw a logo that will show
your interpretation on E.M.C.
Group IV- Simulate the uses of different
resources found in an E.M.C.