Why Campaign?
 Campaign effectiveness in the
community and voluntary sectors

        Titus Alexander
    Head of Campaign...
Who is here?

Other
Activist / campaigner
Statutory body / public service
Community / Voluntary organisation
Voluntary / c...
• What is campaigning?

• Why campaign?

• How to campaign

• Building campaign effectiveness

  campaign support needs
What is campaigning?

    Organising for

  what you
    want
What is campaigning?

    Organising for

  change
What is campaigning?


  Name a campaigner
What is campaigning?




Peter Tatchell, Shadow Trade & Industry Secretary Alan Duncan MP
Behaviour change campaigns
What is
              campaigning?
                 Public affairs
  Awareness
                              lobbying
    ...
Why campaign?
Crises face humanity …
• climate change         •   inequality
• loss of biodiversity   •   unemployment,
• fresh water   ...
Community problems …
•   debt / credit        •   migration
•   unemployment         •   racism
•   childcare            •...
Why campaign?




One way to achieve your aims
Why campaign?




Collective problem solving
Why campaign?
1. World is not perfect

2. Achieve your aims

3. Collective problem solving
Why campaign?
         Public agenda
Advocacy
Experts by experience
Empowerment
Active citizenship / Take Part
Duty to pro...
How to campaign
How to campaign
What is most important for success?

1
             Listen
2
               &
             learn
How to campaign
What is most important for success?

3          Realise your

         Power
Forms of power
  confidence, intergrity and self belief

  knowledge and expertise

  resources – money, tools and other...
We are more power than we
        imagine


      O=E+R
  Outcome = Event plus Response

  Our power is in the response
Campaign journey diagram
How to campaign
Start with the end
                       issues
Know your stuff
Plan your campaign           People &
   ...
How to build
    campaign effectiveness
    Clarity of aims & values
•
•   Campaign consciousness
    Internal communicati...
NCVO/CapacityBuilders
    campaiging effectiveness
     Conferences
•
•    Publications
     Courses / workshops
•
     Ca...
Campaign Support
 Issues Mapping
Campaigning in the
        North West
3. What are you campaigning about?
4. What support is there?
5. What support is need...
Level          Campaign Continuum
Global
EU                                         feminism
State
Nation/region
Professio...
Titus Alexander Bristol Campaigning Conference
Titus Alexander Bristol Campaigning Conference
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Titus Alexander Bristol Campaigning Conference

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  • <number>
  • TITUSGHGs rising exponentiallyHumans use 40% biomass / 6th great extinctionFood 25% rise in grain prices / biofuels = biofoolish In Our Final Century: A Scientists Warning: (Heinemann, 2003), the Astronomer Royal, Professor Sir Martin Rees writes that “human-induced pressures on the global environment may engender higher risks” than natural disasters. Humanity “is more at risk than at any earlier phase in its history.” J F Rischard, European Director of the World Bank, has identified 20 critical issues which must be solved over the next two decades if humanity is to survive the century – 20 problems which are growing faster than our ability to solve themEducation increases these dangers when it equips people with skills and knowledge without awareness of these problems. Education also fails people if it equips them for jobs that become redundant as a result of rapid change in the global economy.<number>
  • TITUSGHGs rising exponentiallyHumans use 40% biomass / 6th great extinctionFood 25% rise in grain prices / biofuels = biofoolish In Our Final Century: A Scientists Warning: (Heinemann, 2003), the Astronomer Royal, Professor Sir Martin Rees writes that “human-induced pressures on the global environment may engender higher risks” than natural disasters. Humanity “is more at risk than at any earlier phase in its history.” J F Rischard, European Director of the World Bank, has identified 20 critical issues which must be solved over the next two decades if humanity is to survive the century – 20 problems which are growing faster than our ability to solve themEducation increases these dangers when it equips people with skills and knowledge without awareness of these problems. Education also fails people if it equips them for jobs that become redundant as a result of rapid change in the global economy.
  • Titus Alexander Bristol Campaigning Conference

    1. 1. Why Campaign? Campaign effectiveness in the community and voluntary sectors Titus Alexander Head of Campaigning NSG
    2. 2. Who is here? Other Activist / campaigner Statutory body / public service Community / Voluntary organisation Voluntary / community support provider Second tier VCS support provider
    3. 3. • What is campaigning? • Why campaign? • How to campaign • Building campaign effectiveness campaign support needs
    4. 4. What is campaigning? Organising for what you want
    5. 5. What is campaigning? Organising for change
    6. 6. What is campaigning? Name a campaigner
    7. 7. What is campaigning? Peter Tatchell, Shadow Trade & Industry Secretary Alan Duncan MP
    8. 8. Behaviour change campaigns
    9. 9. What is campaigning? Public affairs Awareness lobbying advocacy raising Policy Governance / Behaviour politics Institutional change change Empowerment Participation Learning active citizenship & practical politics
    10. 10. Why campaign?
    11. 11. Crises face humanity … • climate change • inequality • loss of biodiversity • unemployment, • fresh water • migration, • fish stocks • refugees • food security • racism & • population growth xenophobia • aids and disease • arms proliferation • resource • conflict distribution • crime • poverty • terrorism
    12. 12. Community problems … • debt / credit • migration • unemployment • racism • childcare • social cohesion • support for carers • public services • rural transport • planning issues • disabled parking • benefits system • play space • poverty • youth facilities • litter • inequality
    13. 13. Why campaign? One way to achieve your aims
    14. 14. Why campaign? Collective problem solving
    15. 15. Why campaign? 1. World is not perfect 2. Achieve your aims 3. Collective problem solving
    16. 16. Why campaign? Public agenda Advocacy Experts by experience Empowerment Active citizenship / Take Part Duty to promote democracy Improving public services Public participation
    17. 17. How to campaign
    18. 18. How to campaign What is most important for success? 1 Listen 2 & learn
    19. 19. How to campaign What is most important for success? 3 Realise your Power
    20. 20. Forms of power confidence, intergrity and self belief  knowledge and expertise  resources – money, tools and other assets  position - control over decisions  collective action  networks  celebrity self-knowledge
    21. 21. We are more power than we imagine O=E+R Outcome = Event plus Response Our power is in the response
    22. 22. Campaign journey diagram
    23. 23. How to campaign Start with the end issues Know your stuff Plan your campaign People & Methods structures Communicate! Mobilise your power Celebrate!
    24. 24. How to build campaign effectiveness Clarity of aims & values • • Campaign consciousness Internal communications & systems • Skills and knowledge • • Cultivate contacts & networks Reflect, evaluate & learn • • Support networks
    25. 25. NCVO/CapacityBuilders campaiging effectiveness Conferences • • Publications Courses / workshops • Case studies • • LOUDER website Connections & support networks • www.ncvo-vol.org.uk/campaigning
    26. 26. Campaign Support Issues Mapping
    27. 27. Campaigning in the North West 3. What are you campaigning about? 4. What support is there? 5. What support is needed?
    28. 28. Level Campaign Continuum Global EU feminism State Nation/region Profession Sector Institution Local area Office Group Individual Law System Practice Policy Belief Behaviour

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