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South East Campaigning Roadshow

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South East Campaigning Roadshow

  1. 1. Use your VOICE for positive change! Improving support for campaigning in the South East Welcome to
  2. 2. Carol McKinley Chief Executive R egional A ction & I nvolvement S outh E ast
  3. 3. Fiona Mactaggart MP for Slough Home
  4. 4. Why Campaign? Campaign effectiveness in the community and voluntary sectors Titus Alexander Head of Campaigning NSG
  5. 5. Who is here? <ul><li>Other </li></ul><ul><li>Activist / campaigner </li></ul><ul><li>Statutory body / public service </li></ul><ul><li>Community / Voluntary organisation </li></ul><ul><li>Voluntary / community support provider </li></ul><ul><li>Second tier VCS support provider </li></ul>
  6. 6. <ul><li>What is campaigning? </li></ul><ul><li>Why campaign? </li></ul><ul><li>How to campaign </li></ul><ul><li>Building campaign effectiveness </li></ul><ul><li>campaign support needs </li></ul>
  7. 7. What is campaigning? <ul><li>Organising </li></ul><ul><li>to influence others </li></ul><ul><li>to get </li></ul><ul><li>what you want </li></ul>
  8. 8. What is campaigning? Name a campaigner
  9. 9. What is campaigning?
  10. 10. Behaviour change campaigns
  11. 11. What is campaigning? lobbying Awareness raising Behaviour change Institutional change advocacy Governance / politics Public affairs Empowerment Participation Learning active citizenship & practical politics Policy
  12. 12. <ul><li>Why campaign? </li></ul>
  13. 13. Community problems … <ul><li>debt / credit </li></ul><ul><li>unemployment </li></ul><ul><li>childcare </li></ul><ul><li>support for carers </li></ul><ul><li>transport </li></ul><ul><li>unemployment </li></ul><ul><li>play space </li></ul><ul><li>youth facilities </li></ul><ul><li>litter </li></ul><ul><li>migration </li></ul><ul><li>racism </li></ul><ul><li>social cohesion </li></ul><ul><li>public services </li></ul><ul><li>planning issues </li></ul><ul><li>benefits system </li></ul><ul><li>poverty </li></ul><ul><li>inequality </li></ul>
  14. 14. Crises face humanity … <ul><li>climate change </li></ul><ul><li>loss of biodiversity </li></ul><ul><li>fresh water </li></ul><ul><li>fish stocks </li></ul><ul><li>food security </li></ul><ul><li>population growth </li></ul><ul><li>aids and disease </li></ul><ul><li>resource distribution </li></ul><ul><li>poverty </li></ul><ul><li>inequality </li></ul><ul><li>unemployment, </li></ul><ul><li>migration, </li></ul><ul><li>refugees </li></ul><ul><li>racism & xenophobia </li></ul><ul><li>arms proliferation </li></ul><ul><li>conflict </li></ul><ul><li>crime </li></ul><ul><li>terrorism </li></ul>
  15. 15. Why campaign? <ul><li>One way to achieve your aims </li></ul>
  16. 16. Why campaign? <ul><li>Collective problem solving </li></ul>
  17. 17. Why campaign? <ul><li>World is not perfect </li></ul><ul><li>Achieve your aims </li></ul><ul><li>Collective problem solving </li></ul>
  18. 18. Why campaign? <ul><li>Charity Commission </li></ul><ul><li>Empowerment </li></ul><ul><li>Active citizenship / Take Part </li></ul><ul><li>Duty to promote democracy </li></ul><ul><li>Experts by experience </li></ul><ul><li>Improving public services </li></ul><ul><li>Public participation </li></ul>Public agenda
  19. 19. How to campaign
  20. 20. How to campaign <ul><li>What is most important for success? </li></ul>Listen & learn 1 2
  21. 21. How to campaign <ul><li>Learn: know your stuff </li></ul>issues Methods People & structures
  22. 22. How to campaign <ul><li>What is most important for success? </li></ul>Mobilise your Power 3
  23. 23. Forms of power <ul><li> confidence, intergrity and self belief </li></ul><ul><li> knowledge and expertise </li></ul><ul><li> resources – money, tools and other assets </li></ul><ul><li> position - control over decisions </li></ul><ul><li> collective action </li></ul><ul><li> networks </li></ul><ul><li> celebrity </li></ul><ul><li>self-knowledge </li></ul>
  24. 24. NCVO/CapacityBuilders campaiging effectiveness <ul><li>Conferences </li></ul><ul><li>Publications </li></ul><ul><li>Courses / workshops </li></ul><ul><li>Case studies </li></ul><ul><li>LOUDER website </li></ul><ul><li>www.ncvo-vol.org.uk/campaigning </li></ul>
  25. 25. <ul><li>Campaign Support Issues Mapping </li></ul>
  26. 26. <ul><li>Campaigning in </li></ul><ul><li>the South East </li></ul><ul><li>What are you campaigning about? </li></ul><ul><li>What support is there? </li></ul><ul><li>What support is needed? </li></ul>
  27. 27. During the coffee break <ul><li>     </li></ul><ul><li>put dots on support for campaigning you want more of in the South East </li></ul><ul><li>put all dots on one point </li></ul><ul><li>or spread them around </li></ul>
  28. 28. <ul><li>Thank you </li></ul>
  29. 29. Eleanor Cryer Chief Executive Officer Slough Mencap

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