FACEBOOK  DIRECT OR INDIRECT CHANNEL   Why? When? BY FACEBOOK TEAM http://www.facebook.com/sevenhotelparis
FACEBOOK  as a direct CHANNEL   Why? When? BY FACEBOOK TEAM <ul><li>Why Facebook is a direct channel? </li></ul><ul><li>Be...
FACEBOOK  as a indirect CHANNEL   Why? When? BY FACEBOOK TEAM <ul><li>Why Facebook is a indirect channel and why hotels ar...
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Hdm fb question

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Hdm fb question

  1. 1. FACEBOOK DIRECT OR INDIRECT CHANNEL Why? When? BY FACEBOOK TEAM http://www.facebook.com/sevenhotelparis
  2. 2. FACEBOOK as a direct CHANNEL Why? When? BY FACEBOOK TEAM <ul><li>Why Facebook is a direct channel? </li></ul><ul><li>Because some hotels are using Facebook as a booking tool. </li></ul><ul><li>Special prices via Facebook </li></ul><ul><li>Facebook is part of the company therefore no commission fees </li></ul><ul><li>Because people can interact directly with the company staff </li></ul><ul><li>When facebook is a direct channel? </li></ul><ul><li>You can reserve a room via facebook, in only one click. </li></ul><ul><li>When people communicated directly to the companies asking questions a receiving feedback. </li></ul>
  3. 3. FACEBOOK as a indirect CHANNEL Why? When? BY FACEBOOK TEAM <ul><li>Why Facebook is a indirect channel and why hotels are using Facebook as a indirect chanel? </li></ul><ul><li>Because some hotels are using it as an advertising place, that will direct customers attention so they will make some reservations in their own websites. </li></ul><ul><li>Also indirect as the comments from facebook users will touch other potential clients indirectly </li></ul><ul><li>When ? </li></ul><ul><li>When a facebook user comes to the main website to make a reservation </li></ul><ul><li>When you want to connect with all clients </li></ul><ul><li>When people is giving good feedback of hotels so people go to make reservations to the companies own sites. </li></ul>

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