Strategic Internal Communications


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Back by popular demand, PRWeek’s 8th annual Internal Communications conference will provide you with strategic advice and actionable tools to benchmark and develop your internal communications strategy and ensure you retain a united, committed, high-performing and focussed workforce.

What will be covered?

The conference programme is still being finalised but below is a sneak preview of some of the topics to be addressed on the day:

- Internal social media in practice: driving engagement online and evidencing real value
- Quantifying and measuring internal communications to prove impact and shape future activity
- Change communications: developing and delivering sturdy communication strategies during times of instability
- Keeping employees at the top of their game: proven ways of gaining and driving long-term employee engagement

Plus! Practical Roundtable Discussion Sessions:

Our facilitated discussion sessions will provide you with the opportunity to delve into some of the hottest topics in smaller working groups. Use these sessions to gain deeper insight, get your burning questions answered and share best practice with your peers.

Visit the website now:

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Strategic Internal Communications

  1. 1. Book before 21 September & SAVE up to £150!Strategic InternalCommunicationsOne-Day Conference | 6 December 2012, LondonPre- Conference Workshops | 5 December 2012Post- Conference Workshop | 7 December 2012The definitive annual event on driving staffmotivation, enabling employee engagement& positively impacting business performance Partners:
  2. 2. Forging stronger employee engagement, delivering measurable business results & taking the role of IC in a dynamic new directionThursday, 6 December 201208.30 Registration & Coffee 10.30 Morning Refreshments09.00 Chair’s Opening Remarks 11.00 Getting More Bang For Buck: How IC Guy Esnouf Professionals Can Justify Their Existence Head of Corporate & • Achieving an identity for the IC function as a Internal Communications business enabler with senior management credibility E.ON UK • Clarifying the role IC plays in moving an organisation along the employee engagement continuum • Moving beyond the annual survey: identifying09.15 Social Media In Practice: Harnessing new methods to assess the effectiveness of Internal Social Media To Drive Employee your communication efforts & promote 2-way Engagement, Foster Better Collaboration communications & Deliver Measurable Results Drew McMillan • Utilising the tools & technologies available: what’s Director, Internal working & what are the challenges? Communications & Culture • Gaining staff engagement: driving employee Ladbrokes plc adoption & participation online • Virtual coffee break vs. employee engagement tool: influencing the social media environment to drive 11.30 What Role Can IC Play In Driving real value for the business Long-Term Staff Engagement To Boost • Leadership engagement: what level of senior Staff Morale, Enable Productivity & Ensure management input is effective? Performance Driven Results? • What does success look like & how can you evidence its value & ROI to senior management? • Thinking differently: innovative methods, tools & new strategies for gaining & retaining long-term Neil Jenkins staff engagement Director, Internal & • Finding out what makes people tick: focusing your Digital Communications message to cut through the clutter Coca-Cola Enterprises - what do today’s employees expect from Mark Allotey communications? Internal Digital - who should you be targeting & at what stage? Platforms Manager • Enabling two-way communications: encouraging Telefónica O2 UK information flows & upward communications • Keeping employees engaged & focused on ‘business as usual’ during times of instability10.10 Effectively Communicating Change - balancing positive & negative messaging To Sustain Staff Morale & Maintain Business Annemie Ress Profitability During Times Of Instability Global Head of People Innovation • How can you deliver clear, honest messages during eBay periods of change whilst minimising significant Claire Yates, shockwaves amongst staff? Internal Communications Director, • Long term vs. short term: tying constant change NBCUniversal International back into the corporate narrative • Working with HR, leaders & line managers to develop James Bradley coherent & effective change communications Internal Communications Leader • Ensuring staff are focused on business outcomes BP to maximise productivity during times of instability & flux • Cultivating a culture where employees feel 12.15 Lunch comfortable with change Christine Crofts Global Head of Internal Communications Aviva Investors Bring your team & save £££s! Contact
  3. 3. Forging stronger employee engagement, delivering measurable business results & taking the role of IC in a dynamic new direction13.15 Speaking The Language Of Your Audience 15.05 Roundtable Topic Feedback To Maximise Return The drpgroup, will demonstrate how effective use of 15.30 Afternoon Refreshments the wide range of delivery channels available to practitioners can deliver real return on investment. From the low tech to high, from CSR to augmented 16.00 Achieving More With Less: Delivering reality, the drpgroup will use technology, interactivity Smart Internal Communications On & case studies to show how the changing landscape A Budget That Continue To Drive & of communications means you need to select the Maximise Staff Engagement right mix of channels to deliver your messages. • Assessing the key tools, strategies & channels you Dale Parmenter can creatively deploy on a reduced budget Group Managing Director - how & what should you prioritise? drpgroup • Using alternative methods & identifying where to focus resources when budgets are squeezed14.15 Roundtable Interactive Delegate - online vs. offline? Discussions: Choose From A, B, C, D Or E • Evaluating the effect of having a reduced budget to deploy internal communication strategies A) Positioning The IC Function As A Liane Pannell Strategic Business Influencer: Taking your Head of Internal function from being seen as a delivery function to Communications a strategic business influencer NSPCC Eleanor Tweddell Head of Internal Communications 16.40 When A Crisis Hits: Communicating Virgin Atlantic Airways Messages Internally To Retain Loyalty & Deploy Staff As Brand Ambassadors B) Supporting & Mobilising Managers: • Preparing the comms function before a crisis occurs Strategies for getting internal comms to the top of • Successfully communicating a crisis to employees managers’ agendas & educating managers to - using the right platforms maximise face-to-face comms - identifying the right tone Jane Mitchell - how much information to provide & when Director • Working with management & other functions to align HarknessKennett external & internal messaging • Utilising your employees as brand ambassadors C) Employee Newsletters & Magazines: during a crisis What do employees want to read & how is this Pierre Goad traditional channel gaining real cut through now? Global Co-Head of Philippa Richardson Communications Communications Manager HSBC Virgin Trains 17.15 Chair’s Closing Remarks & End Of Conference D) Working With HR: Understanding the basis & dynamics for an effective working relationship Mandy Dryden Head of Internal Communications Commercial Department of Health Opportunities E) Engaging The Non-Networked Are you working with clients to help them engage Workforce: What are the latest strategies for & motivate their staff? Increase your client base by connecting with, & engaging, employees with little promoting your internal communication solutions to or no access to email or the internet? a targeted audience of high-level professionals. Benefit from bespoke packages tailored to meet your Harriet Roche needs contacting Alexsandra Russo on +44 (0)20 Head of Internal Communications 8267 4991 or Sue Ryder Follow us on Twitter: @PRWeekEvents | @BREvents
  4. 4. Separately-Bookable Half-Day Workshops Book onto the conference & workshops & save up to £650!Pre-Conference WorkshopChange Communications5 December 2012, London(09.00 Registration, 09.30-12.30)Facilitated by:Justine StevensonChange Communication Manager, Group FinanceDeutsche Bank Building a robust change communications strategy & managing change programmes during times of instability Coaching leaders & line-managers to communicate change effectively Methods for integrating employees in change processes Communicating change: assessing the appropriate tone & channels to deliver clear & honest messages Discussing saturation point: at what point have you sent out too many messages & how can you ensure that your message is getting through? Exploring the tools to re-engage staff after a period of change Measuring impact: evidencing the impact of your communication strategy during a change processPre-Conference WorkshopExecuting Social Media For Internal Communications5 December 2012, London(13.30 Registration, 14.00-17.00)Facilitated by:Del GreenBupa Live Manager (Internal Social Business)Bupa Reviewing what platforms & tools are available & how they are being used effectively Identifying where social media fits in your organisation & integrating it with other comms channels Building a compelling business case & gaining senior management buy-in Executing a social media policy which will ensure platforms are being used as a tool to increase productivity Enhancing employee usability: driving employee adoption & participation online & achieving social collaboration & knowledge sharing Assessing the key metrics to measure the value & impact of social media in a corporate environment Using social data for real-time workforce feedback to enhance your IC strategiesPost-Conference WorkshopEngaging Non-Networked Employees7 December 2012, London(09.00 Registration, 09.30-12.30)Facilitated by:Dani FilerGlobal Head of CommunicationsTravelex Exploring the latest new & traditional channels for reaching non-networked employees Identifying the types of communications expected by non-networked employees & how to tailor relevant content Moving from top-down comms to two-way comms & gaining linear feedback Replicating initiatives introduced in the traditional workplace in alternative working environments Empowering & mobilising managers to maximise face-to-face communications, cascade information & gain feedback Segmenting your audiences so that you are able to connect with different workforces effectively Measuring success: tools to evaluate the ROI & value of different communication strategies View the full programme for workshops @
  5. 5. Year-on-year, this popular conference provides in-depth case studies, practical solutions & vital strategies to drive employee engagement & deliver a top-performing IC function. Leveraging the power of social media internally & measuring its return Delivering clear, honest communications during times of change Innovative approaches to securing & maintaining long-term, sustainable employee engagement Measuring & proving the impact IC strategies have on employee engagement & bottom-line resultsWhat your peers said last year: Who should attend? VPs, Directors, Heads, Managers of:“Focused on the right stuff” Internal Communications Employee EngagementHead of Internal Communications, Easyjet Corporate Communications Change Communications“Good opportunity to meet Corporate & Brand Identitycolleagues with great ideas” Intranet/Channel/Digital CommunicationsInternal Communications Manager, Government Communications Public Relations/Affairs Human Resources“Great use of my time”Internal Communications Manager, Thomas Cook Airlines Partners:“Very useful & thought provoking”Internal Communications Manager, First Wessex“Relevant & forward looking”Head of Communications, Coca-Cola EnterprisesStrategic Internal Price Information Book Before 21 September Book Before 2 November Book After 19 OctoberCommunications £499 + VAT £549 + VAT In-House Rate (Save £150!) (Save £100!) £649 + VAT Agency, Supplier, £599 + VAT £649 + VAT £749 + VAT Consultancy Rate (Save £150!) (Save £100!)Main Conference | 6 December 2012 , LondonPre - Conference Workshops | 5 December 2012Post- Conference Workshop | 7 December 2012 Add One Add Two Add Three Price Information Workshop Workshops Workshops 3 WAYS TO BOOK Add Workshops To £249 + VAT £398 + VAT £447 + VAT Please complete one registration form for Your Conference Booking (Save £250!) (Save £400!) (Save £650!) each delegate. 1/ Book online at Price Information Social Media Change Communications Engaging Non-Networked 2/ Email Workshop Workshop Employees Workshop 3/ Call us on +44 (0)20 8267 4011 Workshop Only £299 + VAT £299 + VAT £299 + VAT RateBrochure Code: 17013121580 Speakers’ £199 (No VAT) Presentations**Code: WEBPlease visit online for the full terms & conditions* Cannot be used in conjunction with the early booking rate or any other discount. Bring Your Team! Group Discounts Available!*** Please note that speakers’ presentations are accessible via a password Please contact or call +44(0)20 8267 4011 to arrange protected internet site & are not supplied in printed form. These will be a group discount. Group discounts do not apply to the early bird rates & only available to download a week after the event, subject to speaker disclosure. one discount can be used per registration. Register now @
  6. 6. Practical, Real-World Advice:Christine Crofts Liane Pannell Guy Esnouf Neil JenkinsGlobal Head Head of Internal Head of Corporate Director,of Internal Communications & Internal Internal & DigitalCommunications NSPCC Communications CommunicationsAviva Investors E.ON UK Coca-Cola EnterprisesDale Parmenter Mark Allotey Drew McMillan Claire YatesGroup Managing Internal Digital Director, Internal InternalDirector Platforms Manager Communications Communicationsdrpgroup Telefónica O2 UK & Culture Director Ladbrokes plc NBCUniversal InternationalJames Bradley Philippa Richardson Jane Mitchell Harriet RocheInternal Communications Director Head of InternalCommunications Manager HarknessKennett CommunicationsLeader Virgin Trains Sue RyderBPEleanor Tweddell Pierre Goad Mandy Dryden Annemie RessHead of Internal Global Co-Head of Head of Internal Global Head ofCommunications Communications Communications People InnovationVirgin Atlantic HSBC Department of eBayAirways HealthDel Green Dani Filer Justine Stevenson Partner:Bupa Live Manager Global Head of Change(Internal Social Communications CommunicationBusiness) Travelex Manager, GroupBupa Finance Deutsche Bank