How to Promote Your Business Using Pinterest


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Pinterest has become the top source of referral traffic for websites, just under facebook. See how Pinterest can bring web traffic to your business website.

This presentation was originally given in Scottsdale AZ at the Eureka Loft.

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How to Promote Your Business Using Pinterest

  1. 1. Pinterest for Business How-To Use Pinterest to Drive Traffic
  2. 2. Why are you here?
  3. 3. Social Media (Pinterest) isn’t going anywhere ● Pinterest is the fastest growing website EVER! ● Pinterest drives more traffic than Twitter ● 80% of all pins are re-pinned opposed to 1.4% of tweets that are retweeted ● Pinterest has a long lifespan - 50% of visits happen 3.5 months after a pin is pinned
  4. 4. Pinterest brings $ ● Average order amount of a Pinterest shopper $153 vs Facebook shopper $85 ● A pin generates $.78 in sales ● 47% of Pinterest purchases are “happen upon” Advanced Tip: Pinterest shoppers prefer price tags
  5. 5. Pinterest User = Homeowner? ● 80% of Pinterest users are female ● The majority of the Pinterest user’s average income is $75,000+ - real estate consumer? ● More Pinterest users live in the suburbs than the inner city
  6. 6. Benefits of Pinterest for Your Business 1. Drive traffic to your site immediately 2. Traffic brings google ranking - organic search results will be bolstered over time 3. Grow your sphere FAST - more eyes = more purchases
  7. 7. About me Real Estate Broker from Scottsdale, AZ. Worked Short Sales hard for 5 years. Authored “I Love Short Sales” Tested, tested & tested some more. I love Pinterest! Driven more web traffic than blogging & direct mail ever did.
  8. 8. Charlie’s Top Keywords for Pinterest Boards (real estate)
  9. 9. The Challenge - Web Traffic Are you avoiding social media / internet marketing? (Pinterest) 1. Do you think Pinterest is a waste of time? 2. Do you think Pinterest is a fad? 3. Do you think Pinterest is hard?
  10. 10. Web Traffic = More Sales What other options do you have for traffic generation?
  11. 11. My Top Pin - Over 10,500 pins... How does that happen? I will show you the SYSTEM I’ve used to succeed on Pinterest. = Web Traffic
  12. 12. Today: Steps Necessary Overview 1. What are you going to Pin 2. Pinning 3. Your Site 4. Common Mistakes The goal = LEADS = SALES
  13. 13. Best FREE Lead Generator (PINTEREST Marketing) Your mindset: Social Media is hard - too much work, too much time. FLIP IT! I’m connecting & engaging ● I see Pinterest as a way to connect with my potential clients.
  14. 14. Pinterest Basics Let’s go to Pinterest!
  15. 15. What are you going to Pin? ● What’s your thing? ● What’s working in your current pinterest boards? why is it so great?
  16. 16. Pinning: What you NEED to know… Basics 1. Image 2. Source: from a website 3. Call to action? Advanced Tip: Your fave pins won’t be the top pins
  17. 17. Edit a Pin Let’s edit a pin!
  18. 18. What to do ● Start Pinning ● 4-5 pins each day in each category ● Use Keywords ● spread out your pins ● Be engaging
  19. 19. Boards
  20. 20. Your Site - Where are you sending traffic Options: ● Self Hosted Blog ● Other Blog ● Google+ Page ● FB profile ● Other mini-blogs
  21. 21. Your Site - Things to Consider 1. What do you want your potential client / customer to see when they click your pin? 2. Do you want to own where you are sending potential clients? 3. What is the next step when they get there?
  22. 22. Top Pinterest Mistakes Pinning: ● Your product / service only ● Your photo, your logo, without other info ● Business Only ● Corporate Vibe Advanced Tip: 80% not business
  23. 23. Q & A